Super Library Marketing: Practical Tips and Ideas for Library Promotion


The Library Marketing Show

Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact! Hit the play button above to watch the video The Library Marketing​​​​​​​​ Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →

YouTube Adds Handles and TikTok Launches Photo Mode: Here Are the Top Social Media Headlines for Libraries! The Library Marketing​​​​​​​​ Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries. YouTube channels are getting their own handles. And TikTok fires back at Instagram with a new feature.... Continue Reading →

Monkeys on the Loose… and How To Decide if Your Library Should Use Newsjacking for Promotion!

Watch Now The Library Marketing​​​​ Show, Episode 90 In this episode, ​I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →

The BIG Debate: Should We Use the Word “Customer” to Describe Our Library Users?

Watch Now! The Library Marketing Show, Episode 60. Does it matter what we call people who use the library? A blog post by Ned Potter that prompted this episode. Watch the video to see my response and get a link... Continue Reading →

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