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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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The Library Marketing Show

Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!

https://youtu.be/QYMWkVqpYg4 Hit the play button above to watch the video The Library Marketing​​​​​​​​ Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →

YouTube Adds Handles and TikTok Launches Photo Mode: Here Are the Top Social Media Headlines for Libraries!

https://youtu.be/xV04cRLQcTY The Library Marketing​​​​​​​​ Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries. YouTube channels are getting their own handles. And TikTok fires back at Instagram with a new feature.... Continue Reading →

Monkeys on the Loose… and How To Decide if Your Library Should Use Newsjacking for Promotion!

Watch Now The Library Marketing​​​​ Show, Episode 90 In this episode, ​I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →

The BIG Debate: Should We Use the Word “Customer” to Describe Our Library Users?

Watch Now! The Library Marketing Show, Episode 60. Does it matter what we call people who use the library? A blog post by Ned Potter that prompted this episode. Watch the video to see my response and get a link... Continue Reading →

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