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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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The Top Seven Websites to Find Free Stock Photos for Your Library

A picture is worth a thousand words, or so the saying goes. That's so true in marketing, where the visual you create to go with whatever message you are trying to promote is often the first thing a potential cardholder... Continue Reading →

The Four Best Conferences For Library Marketers in 2016

Note: this post is aimed at library marketers in the United States because my knowledge about conferences is limited to those boundaries. If you are a reader from outside the U.S., please let us know about great marketing conferences around... Continue Reading →

How to Track Library Marketing with Google Analytics URL Builder

Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →

Don’t You Wish Libraries Could Do This?

The WordPress.com stats helper monkeys prepared a 2015 annual report for my blog. I sure wish I could do this at the library to show people their reading and checkout habits over the year. Wouldn't that be awesome?! Here's an excerpt:... Continue Reading →

When Disaster Strikes: How to Prepare for a Crisis in Your Library

It's going to happen someday. At some point your library will face a crisis. Perhaps it will be a non-lethal but worrisome issue--black mold found in study rooms or a power outage that lasts several days and closes several branches... Continue Reading →

The State of Library Marketing: Survey Results 2015

First, I want to say a huge thank you to everyone who filled out the library marketing survey I sent back in May. The survey is my way of understanding the challenges my blog readers face when trying to market their library!... Continue Reading →

How to Grab Attention With Infographics

About a year ago, I decided to start using infographics in our library promotions. I love them. They appeal to my visual and creative nature. They capture the attention of our cardholders and can lay out difficult ideas or concepts in a... Continue Reading →

12 Free Ways to Spy on Your Competition

I'm addicted to the FX drama "The Americans."  The two main characters are KGB spies sent to the U.S. to live like Americans and gather intelligence for use by the Russian government during the height of the Cold War. They're... Continue Reading →

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