Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →
A picture is worth a thousand words, or so the saying goes. That's so true in marketing, where the visual you create to go with whatever message you are trying to promote is often the first thing a potential cardholder... Continue Reading →
Note: this post is aimed at library marketers in the United States because my knowledge about conferences is limited to those boundaries. If you are a reader from outside the U.S., please let us know about great marketing conferences around... Continue Reading →
Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →
The WordPress.com stats helper monkeys prepared a 2015 annual report for my blog. I sure wish I could do this at the library to show people their reading and checkout habits over the year. Wouldn't that be awesome?! Here's an excerpt:... Continue Reading →
It's going to happen someday. At some point your library will face a crisis. Perhaps it will be a non-lethal but worrisome issue--black mold found in study rooms or a power outage that lasts several days and closes several branches... Continue Reading →
First, I want to say a huge thank you to everyone who filled out the library marketing survey I sent back in May. The survey is my way of understanding the challenges my blog readers face when trying to market their library!... Continue Reading →
