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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Show, Don’t Tell: Why Infographics are an Essential Component in Your Library Marketing

Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →

The Top Eight Free Websites to Spy on Competitors and Get Ahead in the Library Marketing Game!

Library marketers are asked to make a lot of miracles happen. We are asked to grow circulation, drive attendance at programs, and increase the visibility of our libraries. To reach your goals for 2020, your library marketing needs to stay... Continue Reading →

The Top Seven Websites to Find Free Stock Photos for Your Library

A picture is worth a thousand words, or so the saying goes. That's so true in marketing, where the visual you create to go with whatever message you are trying to promote is often the first thing a potential cardholder... Continue Reading →

The Four Best Conferences For Library Marketers in 2016

Note: this post is aimed at library marketers in the United States because my knowledge about conferences is limited to those boundaries. If you are a reader from outside the U.S., please let us know about great marketing conferences around... Continue Reading →

How to Track Library Marketing with Google Analytics URL Builder

Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →

Don’t You Wish Libraries Could Do This?

The WordPress.com stats helper monkeys prepared a 2015 annual report for my blog. I sure wish I could do this at the library to show people their reading and checkout habits over the year. Wouldn't that be awesome?! Here's an excerpt:... Continue Reading →

When Disaster Strikes: How to Prepare for a Crisis in Your Library

It's going to happen someday. At some point your library will face a crisis. Perhaps it will be a non-lethal but worrisome issue--black mold found in study rooms or a power outage that lasts several days and closes several branches... Continue Reading →

The State of Library Marketing: Survey Results 2015

First, I want to say a huge thank you to everyone who filled out the library marketing survey I sent back in May. The survey is my way of understanding the challenges my blog readers face when trying to market their library!... Continue Reading →

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