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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Show, Don’t Tell: Why Infographics are an Essential Component in Your Library Marketing

Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →

The Top Eight Free Websites to Spy on Competitors and Get Ahead in the Library Marketing Game!

Library marketers are asked to make a lot of miracles happen. We are asked to grow circulation, drive attendance at programs, and increase the visibility of our libraries. To reach your goals for 2020, your library marketing needs to stay... Continue Reading →

How to Track Library Marketing with Google Analytics URL Builder

Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →

When Disaster Strikes: How to Prepare for a Crisis in Your Library

It's going to happen someday. At some point your library will face a crisis. Perhaps it will be a non-lethal but worrisome issue--black mold found in study rooms or a power outage that lasts several days and closes several branches... Continue Reading →

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