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The Secret of the 60-Minute Meeting: Six Tips to Keep Your Library Marketing Team On Track and Stay Productive!

I dread Wednesdays. On that day of the week, I usually have between five and seven meetings. I basically spend the day hopping from one conference room to another. Not so long ago, most of those meetings would last beyond... Continue Reading →

11 Interview Questions to Uncover the Best Library Marketing Talent

I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →

Why a Rock Star Graphic Artist is the Most Valuable Member of Your Team

I recently had a conversation with another library marketer who was looking to build her team. She was trying to figure out where to start. Without hesitation, I told her to start hunting for a¬†rock star¬†graphic designer. With the emphasis... Continue Reading →

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