We're getting ready to celebrate Thanksgiving here in the United States. I'm taking a break from posting tips for a week so I can catch up on post writing! While I do that, you can bet that I'll be thinking... Continue Reading →
Ladies and gentleman, this week I made an important decision. I took a leap and decided to rebrand this website. I have been thinking about you for months (were your ears burning?) I've been thinking about your jobs, your passion,... Continue Reading →
I love the New Year. The turn of a calendar can be the push you need to get you into the spirit of trying something new. And I'm celebrating the one year anniversary of this blog so I'm doubly in the mood for... Continue Reading →
I learned something of real value during the keynote address from John Cleese at Content Marketing World which I want to share with you. It's a concept which profoundly changed me, the way I view my work, and the way I live my life. The... Continue Reading →
Content Marketing for Libraries is the focus of this blog. Every week, I urge you to use relevant and valuable content to reach your cardholders, build their trust, earn their loyalty and respect, and inspire them to action. You agree,... Continue Reading →
I returned from Content Marketing World with a head full of ideas and a heart full of questions. The questions began on the first day, during the first hour of the conference. In his opening keynote, Content Marketing World founder... Continue Reading →
First, I want to say a huge thank you to everyone who filled out the library marketing survey I sent back in May. The survey is my way of understanding the challenges my blog readers face when trying to market their library!... Continue Reading →
Dear library friends, I want to know more about you. I want this blog to be as helpful to you as possible. I want to make sure that when you're struggling with a marketing issue, we can figure it out... Continue Reading →
I've been in the library marketing business for about 18 months now. Here is what I've learned: 1. Never call anyone without a Library Sciences degree a "librarian." Librarians take their degree and their expertise very seriously and some might... Continue Reading →
