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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Conferences

I Spent 3 Hours in a Room Full of Curious and Committed Library Staff: Here Are the 4 Things I Learned From Them!

Photo courtesy Public Library of Cincinnati and Hamilton County This past week, I spent three-plus hours in a room with 38 library marketers. We worked together on all those pieces of library marketing that we don’t normally have time for.... Continue Reading →

Valuable and Timely Advice for Marketing from 5 of the Top Minds in Library Promotion

Photo courtesy Public Library of Cincinnati and Hamilton County My first American Library Association Annual Conference was a whirlwind. I spent my time in DC searching for my people. You know them--the library staff members who are tasked with promoting... Continue Reading →

The 9 Best Conferences in 2022 for Anyone Looking To Learn More About Library Promotions and Marketing [ARTICLE]

What topics do you want to see covered at conferences this year? For me, the Public Library Association conference marked the official return of in-person conferences for the library world. This sounds silly but the chance to see library staffers... Continue Reading →

Library Conferences Need More Marketing Sessions! 5 PLA Attendees Explain Why a Focus on Promotions is Critical Right Now [ARTICLE]

Photo courtesy the Cincinnati and Hamilton County Public Library I’ve spent days trying to land on the right words to describe the amazing week I’ve just had. I attended my first Public Library Association conference this past week in Portland,... Continue Reading →

Maybe the Biggest Lesson for Libraries from Content Marketing World: Why Broad is Flawed!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 114 In this episode, I'll dive deeper into one of the big takeaways for libraries from Content Marketing World 2021. This is a concept that marketing expert Jay Baer explained during his keynote... Continue Reading →

I Went to My First In-Person Conference in 19 Months: Here Are the 7 Most Relevant Marketing Lessons I Learned and What They Mean for Libraries

Last week, I felt like a groundhog venturing out of its hole after a long winter of hibernation. But groundhogs only hibernate for five months, and I've been in lockdown for 19 months. I went to Content Marketing World, a... Continue Reading →

The Virtual Library Conference is Over and Now the Work Begins! Here’s What to do Once You’ve Closed Your Laptop

This post is part two in my series on making the most of your virtual conference experience in 2020. If you haven't already, I'd love for you to read part one here. Once you close your laptop, the second part... Continue Reading →

Experts Reveal the Truth About What Your Library Needs to Do Now to Build Support for the Future

For three days this week, more than a thousand library employees took part in the Library Advocacy and Funding Conference, sponsored by EveryLibrary. The organization helps builds support for libraries across the United States. This is the first conference of... Continue Reading →

Six Tips to Make the Most of Your Online Experience During Virtual Conference Season

In November 2019, a conference changed my life. I attended the Library Marketing and Communications Conference in St. Louis, Missouri, where I met my future boss, Kathy Lussier of NoveList. On the first day of the conference, we had breakfast... Continue Reading →

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