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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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digital marketing

DON’T Feel Conflicted About Digital vs. Print Promotions at Your Library! Here’s Why You Need Both. [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 133: In this episode, I'll address a recent discussion in the chat of a virtual conference I attended. The commenter said, "I struggle with marketing our digital collection when my goal is getting... Continue Reading →

Marketing to Gen Z: The Top Three Tips to Help Libraries Attract This Important Demographic

Watch Now The Library Marketing​​​​​​​​ Show, Episode 123 In this episode, I'll share three tips from some recent research that will shed light on how to communicate with Gen Z in your library marketing materials. Kudos in this episode goes... Continue Reading →

12 Super Easy and Incredibly Effective Ways To Get More People To Sign Up for Your Library’s Email Subscriber Lists

Special Request: Please fill out this one-question survey about your library's social media use. Thank you! For libraries large and small, public, private, and academic, there is but one powerful promotional tool that you can use to reach as many... Continue Reading →

Three Design Tips For Creating Beautiful Social Media Graphics for Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 108 In this episode, I'll share three easy design tips for your library's social media graphics. Kudos in this episode go to the Carmel Clay Public Library for turning a vacant supermarket into... Continue Reading →

Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.

If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →

Going Live on Facebook? Here are Three Tips to Maximize the Reach of Your Library’s Virtual Programs

I don't ever want to hear anyone tell me ever again that libraries can't adapt and be flexible. My friends in the library world have proven their adaptability this year in dozens of ways. The biggest sea change is around... Continue Reading →

Virtual Library Programmers–Heads Up! Here’s a Super Easy, Step-by-Step Plan to Establish a Style Guide for Your Library Videos

There's a trend in library marketing now. It's born out of necessity and determination. More libraries are producing videos. They're using the format to deliver programs to their community. They're using video to explain the value of their library, as... Continue Reading →

Now is the Absolute BEST Time to Prove Digital Promotions are Essential for Library Marketing. Here’s How to Gather Evidence.

I had a wonderful conversation with a librarian from Canada this week. She heads technical services at her library. We were brainstorming about ways to market her library services, programs, and collection during the COVID-19 shutdown. And we both realized... Continue Reading →

The Emoji Experiment: The Pros and Cons of Adding Emojis to Your Library Marketing Email Subject Lines

I notice it, groggy from sleep. I check my email, as one does, first thing in the morning before getting out of bed. 😉 The sight of it causes my heart to skip a beat. "It's going to be a... Continue Reading →

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