https://youtu.be/KBYCTSNZlrs The #LibraryMarketing Show, Episode 179: It's time to work on your calls to action! How do you motivate people to interact with your library promotions? It's time to supercharge your call to action or CTA game! You'll find tips... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Trenton Smiley’s job in a library is what you might call a full-circle moment. At the age of 21, Trenton went to the library with his future wife to research careers. While... Continue Reading →
https://youtu.be/-W7u859MAr4 Click to watch the episode. The Library Marketing Show, Episode 166: This episode is all about click-thru rates for digital promotions! This topic was suggested by a viewer named Lily who says, "We have a super high open rate... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County The house I grew up in was surrounded by cornfields. The nearest town was four miles away. It featured a grain elevator, a tiny country store, a barber shop, and a... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →
Photo of the Old Main Library reading room for the blind, courtesy Cincinnati & Hamilton County Library The Town Hall Library in North Lake, Wisconsin occupies a quaint white building with black shutters that looks like it might have once... Continue Reading →
Watch Now The Library Marketing Show, Episode 133: In this episode, I'll address a recent discussion in the chat of a virtual conference I attended. The commenter said, "I struggle with marketing our digital collection when my goal is getting... Continue Reading →
Watch Now The Library Marketing Show, Episode 123 In this episode, I'll share three tips from some recent research that will shed light on how to communicate with Gen Z in your library marketing materials. Kudos in this episode goes... Continue Reading →
Special Request: Please fill out this one-question survey about your library's social media use. Thank you! For libraries large and small, public, private, and academic, there is but one powerful promotional tool that you can use to reach as many... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 