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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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digital marketing

Going Live on Facebook? Here are Three Tips to Maximize the Reach of Your Library’s Virtual Programs

I don't ever want to hear anyone tell me ever again that libraries can't adapt and be flexible. My friends in the library world have proven their adaptability this year in dozens of ways. The biggest sea change is around... Continue Reading →

Virtual Library Programmers–Heads Up! Here’s a Super Easy, Step-by-Step Plan to Establish a Style Guide for Your Library Videos

There's a trend in library marketing now. It's born out of necessity and determination. More libraries are producing videos. They're using the format to deliver programs to their community. They're using video to explain the value of their library, as... Continue Reading →

Now is the Absolute BEST Time to Prove Digital Promotions are Essential for Library Marketing. Here’s How to Gather Evidence.

I had a wonderful conversation with a librarian from Canada this week. She heads technical services at her library. We were brainstorming about ways to market her library services, programs, and collection during the COVID-19 shutdown. And we both realized... Continue Reading →

The Emoji Experiment: The Pros and Cons of Adding Emojis to Your Library Marketing Email Subject Lines

I notice it, groggy from sleep. I check my email, as one does, first thing in the morning before getting out of bed. 😉 The sight of it causes my heart to skip a beat. "It's going to be a... Continue Reading →

👍Advice for Digital Signage in Libraries! The Library Marketing Show: Episode 21

Watch Now In this episode, we go through advice for the effective use of digital signs in libraries! Plus kudos to the Columbus Metropolitan Library. For the opening of their Martin Luther King Branch, the system commissioned an original poem... Continue Reading →

Break Free from the Poster-Flyer-Bookmark Cycle and Convince Your Library Co-Workers that Digital Marketing is Better than Print Marketing!

If there's one problem all library marketing professionals share, it's this: Library staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →

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