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#LibraryMarketingShow, episode 344

As libraries create more content on Instagram Reels, TikTok, and YouTube Shorts, many marketers are asking the same question: How will new ADA accessibility requirements affect short-form video?

It’s an important question, and one that goes beyond simply adding captions.

In this episode of The Library Marketing Show, I answer a viewer’s question and explore what these accessibility requirements could mean for your video strategy, along with practical steps your library can take now.

Plus, kudos go to a library that has won multiple awards for its marketing!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.


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