Photo courtesy Public Library of Cincinnati and Hamilton County The house I grew up in was surrounded by cornfields. The nearest town was four miles away. It featured a grain elevator, a tiny country store, a barber shop, and a... Continue Reading →
Don’t Release All Your Library Promotions at the Same Time: Why a Staggered Approach Reaches More People!
I am a new-ish fan of K-pop. During quarantine, my 20-year-old daughter asked me to watch a reality series with her. It features her favorite Korean boy band, Stray Kids. I was touched that she wanted to spend time together.... Continue Reading →
In just a few weeks, the annual summer reading program will kick off at libraries in the U.S., Canada, and the U.K. And for the second year in a row, libraries are struggling to create a program that engages the... Continue Reading →
Feeling Overworked? There’s a Secret Trick to Get More Mileage Out of Your Library Marketing Content!
Not long ago, I read the results of a new survey. It kind of blew my mind. Orbitz Media asked content creators about the amount of time they spend blogging. They found the average blog post now takes 3 hours... Continue Reading →
Watch Now The #LibraryMarketing Show, Episode 44 When you're trying to figure out how to get all the work you have to get done during this pandemic and you're feeling overloaded, the one thing you SHOULD NOT sacrifice is communication... Continue Reading →
Part Two of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!
This is the second part in a series on creating an editorial calendar for your library marketing. Read part one here. You've chosen a tool for your editorial calendar, and everyone on your team is using it. Now the fun... Continue Reading →
Part One of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!
I don't know about you, but I spend the majority of my day as a library marketer making decisions. I answer probably two dozen or more questions a day from co-workers, staff, and friends about everything from the title of... Continue Reading →