Watch This Episode
In this episode of The Library Marketing Show, Angela answers a webinar question: “How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if patron missed that wave of new promotion they probably don’t know about it (especially databases and other electronic resources). Do you ‘re-promote’ and how?”
I was at a conference where I heard a marketing expert named Andrew Davis talk about tiered distribution. The approach takes advantage of a consumer cycle of excitement. I talk about that in the video!
Also kudos to Champaign Public Library for their “Why People Love the Library” video. The production value is beautiful, and they did a really good job showing the library as a diverse, welcome space. They really give you a sense that their library is modern and more than books. The last soundbite is the best! Watch the video here.
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Super Library Marketing: Practical Tips and Ideas for Library Promotion 
December 11, 2019 at 11:23 am
Angela,
I enjoy getting your emails and watching your videos. I want to brag on a recent promo piece that our local CityTV station put together for us. Carol Ghattas
On Wed, Dec 11, 2019 at 5:05 AM Super Library Marketing: All kinds of marketing ideas for all kinds of libraries. wrote:
> Angela Hursh, Library Marketing Expert posted: ” Watch This Episode In > this episode of The Library Marketing Show, Angela answers a webinar > question: “How do you keep the public informed about what the library has > to offer? Often we promote a new product or service, but if patron missed > that wave of ” >
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December 11, 2019 at 3:44 pm
That was great, thank you so much for sharing! I hope it’s working it’s magic for your library.
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December 13, 2019 at 10:39 am
Hi Angela! I love watching your Super Library Marketing Show! You have such great tips and ideas, many of which I have taken and started at my library. I thought I’d share something with you. I designed some “branded” sign templates for your video graphics, if you’d like. Hope you are having a great day!
Kate Lewis
On Wed, Dec 11, 2019 at 5:05 AM Super Library Marketing: All kinds of marketing ideas for all kinds of libraries. wrote:
> Angela Hursh, Library Marketing Expert posted: ” Watch This Episode In > this episode of The Library Marketing Show, Angela answers a webinar > question: “How do you keep the public informed about what the library has > to offer? Often we promote a new product or service, but if patron missed > that wave of ” >
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December 13, 2019 at 4:26 pm
Wow Kate! That’s really cool! You can email them to me, if you like, at ahursh@yahoo.com.
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