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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Event Marketing

Paid Partnership for the Win! How a Library System Turned a Holiday Tradition Into an Opportunity To Reach New Library Marketing Goals

Photo courtesy Cincinnati and Hamilton County Public Library Trenton Smiley’s job in a library is what you might call a full-circle moment. At the age of 21, Trenton went to the library with his future wife to research careers. While... Continue Reading →

Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library

Photo courtesy Cincinnati and Hamilton County Public Library There's nothing wrong with tooting your own horn. A few months ago, I received an email from a library marketer nominating her library system for recognition in the "Kudos" segment on The... Continue Reading →

How Authors and Libraries Can Work Together to Promote Book Talks!

Watch Now The Library Marketing​​​​​ Show, Episode 91 In this episode, ​I take a question from an author, who asked about how she can work with libraries to promote her appearances and book talks at the library. Kudos in this... Continue Reading →

The Secret to Forge Library Loyalty: Stop Holding Programs and Start Creating Experiences

Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →

Three Marketing Lessons Learned at the Jane Austen Festival

I am a fan of Jane Austen. I don't have to extol the virtues of the Regency-era authoress to you--you work in a library. But I do want to share an experience I had this weekend and the marketing lessons... Continue Reading →

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