The Library Marketing Show, Episode 170: In this episode, I’ll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective library marketing tactics.
Kudos in this episode go to the Kingston Community Library.
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Also, I have a special request: I want to hear your best advice for library marketing in 2023! What did you learn this year? What are you excited to try next year? Share your thoughts for a future Super Library Marketing post.
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January 6, 2023 at 11:46 am
Our circ staff does a lot for me (marketing) already. Would it be tacky, do you think, to set up a display/station that asks the question on a large board accompanied by a table in which to place a check? Or maybe bowls to place a pom-pon or similar object? I know this type of thing does well in the children’s dept and maybe even teen, but is it cheesy for adults? I’m trying to think of a way to get interaction from patrons, but I’m not coming up with a clever theme for “How did you hear about us?” Play megaphones? street signs?
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January 6, 2023 at 11:58 am
I love that idea! It’s fun and informative.