This post is part two in my series on making the most of your virtual conference experience in 2020. If you haven't already, I'd love for you to read part one here. Once you close your laptop, the second part... Continue Reading →
Watch Now The Library Marketing Show, Episode 62 In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good! She also shares Kudos with the... Continue Reading →
Watch Now! The Library Marketing Show, Episode 60. Does it matter what we call people who use the library? A blog post by Ned Potter that prompted this episode. Watch the video to see my response and get a link... Continue Reading →
I don't know about you, but I'm exhausted. The pandemic is exhausting. Worrying about the health and safety of family and coworkers is exhausting. Natural disasters, a nation coming to terms with centuries of racial disparity, and a Presidential campaign... Continue Reading →
Watch Now The Library Marketing Show, Episode 59Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.It's a good question, and... Continue Reading →
Watch Now The Library Marketing Show, Episode 58 Angela is back in her outdoor work space. She answers a question from a viewer who said: "We have gotten a lot of criticism recently for posting too much on social media.... Continue Reading →
In a normal world, my library friends in the United States would be gearing up for the annual Library Card Sign-up Month campaign. But reaching your non-cardholding community members may feel overwhelming, considering all the hurdles to service libraries face... Continue Reading →
Watch Now The Library Marketing Show, Episode 57 Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you. And she shares kudos... Continue Reading →
It's been six months since I walked out of the Public Library of Cincinnati and Hamilton County for the last time as an employee. You'd think that moving from library staffer to library patron wouldn't be that big of a... Continue Reading →
