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#LibraryMarketingShow, episode 316

If you’ve ever promoted a library program and quietly wondered whether you’re supposed to be tracking how well it worked… this week’s video is absolutely for you!

In this episode of The Library Marketing Show, I’m tackling something that a lot of library staff avoid because it feels intimidating: Measuring your promotions. Not in a scary, spreadsheets open in 30 tabs way, but in a “here are simple tools you can start using today” way, even if you’re not the person running your library’s full marketing operation.

Plus, kudos go to a social media specialist whose videos are taking the internet by storm!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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