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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing advice

But I’m Not a Writer! 10 Free Tools To Help You With Library Blog Posts, Speeches, Emails, and More.

Photo courtesy Cincinnati and Hamilton County Public Library I do my best writing in the darkness. I wake up most workdays around 5:30 a.m. I pour coffee and add enough creamer to turn the liquid from black to beige. Then... Continue Reading →

8 Secrets to Writing Irresistible, Must-Open Library Email Subject Lines PLUS 6 Free Tools To Ensure Success!

Photo courtesy Cincinnati and Hamilton County Public Library Your subject lines play a significant role in the success of your library email marketing campaigns. They're the first thing your recipients notice about your emails.  And a good subject line is... Continue Reading →

How Does Your Library Marketing Compare to Other Libraries? New Survey Results Released!

https://youtu.be/x0IGjRZHLkA Select to watch this video The Library Marketing​​​​​​​​ Show, Episode 172: In this episode, I'm going to share the results of the 7th Annual Super Library Marketing survey and talk about the value of surveying your community. How does... Continue Reading →

The 2023 Guide to Social Media for Libraries: Twitter

Photo courtesy Cincinnati and Hamilton County Library This is the final part of a series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook TikTok YouTube Instagram Twitter for... Continue Reading →

Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!

https://youtu.be/QYMWkVqpYg4 Hit the play button above to watch the video The Library Marketing​​​​​​​​ Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →

The One Question Your Library Staff Should Ask Every Single Guest To Unlock Promotional Success!

https://youtu.be/5_lClB_Y9z4 Hit "play" to watch this episode. The Library Marketing​​​​​​​​ Show, Episode 170: In this episode, I'll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective... Continue Reading →

New Research on Teens, Your Library, and Social Media Plus You May Soon Have More Info About Your Library’s TikTok Audience!

https://youtu.be/-KInQ3HieqA Select the video above to watch this episode. The Library Marketing​​​​​​​​ Show, Episode 169: We have news that could have an impact on your library's social media strategy. First, TikTok is testing audience insights, which give you a deeper... Continue Reading →

The 2023 Guide to Social Media for Libraries: New TikTok Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the third installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook Twitter YouTube Instagram TikTok... Continue Reading →

❓Should You Stay or Should You Go? 3 Things to Consider about Twitter Before Your Library Decides to Jump Ship

https://youtu.be/TJYxHYgjtHM Select the video above to watch this episode The Library Marketing​​​​​​​​ Show, Episode 168: This episode is another must-watch for any library that posts on Twitter. Elon Musk's takeover of the social media platform has thrown Twitter into chaos.... Continue Reading →

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