Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Category

library marketing advice

I Need To Replace My Library’s Outdoor Banners! Promotional Advice for Your Prime Exterior Marketing Space

Watch Now The Library Marketing​​​​​​​​ Show, Episode 116 In this episode, I'll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very... Continue Reading →

Listening Is the Key: How One Woman Turned Her Superpower Into a Video Marketing Series That Changed Public Perception of Her Library

As you well know, libraries have changed, evolved, and adapted in some remarkable ways, particularly in the past 19 months. But past perception continues to be a real hurdle for libraries. Plenty of people who would call themselves a fan of the library don’t know all the things the... Continue Reading →

Maybe the Biggest Lesson for Libraries from Content Marketing World: Why Broad is Flawed!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 114 In this episode, I'll dive deeper into one of the big takeaways for libraries from Content Marketing World 2021. This is a concept that marketing expert Jay Baer explained during his keynote... Continue Reading →

Will Anyone Come to Library Programs Ever Again? Eight Ideas for Reimagining Programming in the Age of “The Next Normal”

This week, I learned a new term used to describe the way the world is transforming in the wake of the pandemic. “The Next Normal” was coined by workplace consulting firm McKinsey & Company. It describes the changes which continue to... Continue Reading →

Planning for Magic! How To Keep Your Eyes (and Your Schedule) Open for Unexpected Library Promotional Opportunities

I have never been one for spontaneous excursions. When I travel (boy, do I miss travel!), I like to have a plan. I research restaurants. I research tourist attractions. I check to see if there's a library in the area.... Continue Reading →

How to Avoid Three Big (But Totally Understandable) Library Marketing Mistakes

Watch Now The Library Marketing​​​​​​​​ Show, Episode 106 In this episode, I'll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions? I'll talk about the... Continue Reading →

Prioritize! How to Decide Where To Spend Library Marketing Time and $$$

The Library Marketing​​​​​​​​ Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →

Breaking News: Make Sure Your Library Gets More Press Coverage with These Six Tips from a Former Journalist

Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →

A WordPress.com Website.

Up ↑

%d bloggers like this: