WATCH NOW The Library Marketing Show, Episode 53.Angela issues a call to action to libraries to join in the movement to create a new utility... one that will ensure everyone in your community truly has access to library.Also Kudos to... Continue Reading →
I'll never forget the day. It was hot and bright, the sun warm enough to leave no doubt that summer was here but not hot enough to melt the makeup clear off your face. I had been back from vacation... Continue Reading →
At my former job at a large metropolitan public library, there was an unspoken rule when it came to library conferences. Librarians got first dibs on training money to attend. I thought that was totally fair. But I also found... Continue Reading →
A few weeks ago, a good number of you were kind enough to respond to this question, "What is your biggest library marketing concern right now?" As you can imagine, many of those worries are not all marketing related. In... Continue Reading →
Has your library physically reopened? I am collecting the reopening experiences of library staff members of all levels. Whether your library is now doing curbside or drive-thru service, books by mail or in-person interactions, how are you, your coworkers, your... Continue Reading →
Watch Now The Library Marketing Show, Episode 49Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are... Continue Reading →
If I had a nickel for every time I was asked, how do we promote our library to people who don't have internet access or who choose to live offline?, I'd be a rich woman. This problem has always... Continue Reading →
Watch Now The Library Marketing Show, Episode 48 Angela is back in her outdoor work tent and this week, she's sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media?... Continue Reading →
In the United States, a week of riots and violence protesting racial inequities was enough to send me in paralysis of inaction. It was soul-crushing. Like many of you, I sat at my computer or scrolled through my phone. I... Continue Reading →
