Photo courtesy Cincinnati and Hamilton County Public Library Dear readers: I am taking a short break from posting articles to this blog, to celebrate my daughter's graduation, and to spend time with family. The next long-form article will appear in... Continue Reading →
Watch The Video Now The Library Marketing Show, Episode 143: In this episode, we'll answer a viewer's question. Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. Imagine how great the world would be if everyone had... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library digital collection At nearly every conference I attend, there is a session on podcasting for libraries. And no wonder, as podcasting has the cost of producing episodes has declined while listenership has... Continue Reading →
Watch Now The Library Marketing Show, Episode 139: In this episode, I'll answer a question I hear frequently at conferences and events. There are thousands of small and rural libraries across the world that depend on a very small staff... Continue Reading →
Watch Now The Library Marketing Show, Episode 137: In this episode, I'll share highlights of my favorite session at the #PLA2022 Conference in Portland, Oregon. One library saw a 79 percent increase in circulation during the pandemic. How did they... Continue Reading →
Photo courtesy the Cincinnati and Hamilton County Public Library I’ve spent days trying to land on the right words to describe the amazing week I’ve just had. I attended my first Public Library Association conference this past week in Portland,... Continue Reading →
Watch Now The Library Marketing Show, Episode 135 In this episode, I'll answer a question from Laurie at Ellsworth Public Library. She asked, "Are websites an important cog in the machine of library marketing?" Kudos in this episode go to... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 