Super Library Marketing: Practical Tips and Ideas for Library Promotion


library marketing advice

🤯Instagram Reels Is Wildly Different From TikTok! How To Decide Which Platform Is Best for Your Library Watch this video The Library Marketing Show, Episode 190 A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. What I didn't tell you at the time was that I was... Continue Reading →

Your Library Might Be Making a HUGE Mistake With Your Email Promotions but… It Can Be Fixed! Here’s How. The #LibraryMarketing Show, Episode 189 Your library may be making a gigantic mistake when it comes to email marketing! But don't worry, it's not too late to fix it. 😊 I'm going to talk about how to make sure... Continue Reading →

What Is All the Fuss About ChatGPT? An Introductory Guide for Using AI in Library Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my freshman year of college, a woman came to my Intro to Communications class to talk about the future of the Internet. She told us that someday, the internet would keep... Continue Reading →

Push Play and Record: The Library’s Guide to Video Production (including a list of equipment to fit your budget!)

Photo courtesy Cincinnati and Hamilton County Public Library There is nothing like putting a face on a story. In my television news days, we worked hard to get on-camera interviews for every story. We knew that there was no better... Continue Reading →

My Boss Said “No!” How To Get Buy-In From Senior Staff for Your Library Marketing Decisions Watch this video The #LibraryMarketing Show, Episode 186: One of my viewers is facing a conundrum. They have been tracking data on posts on one social media platform. The data tells them that viewers are NOT responding to posts... Continue Reading →

🤐4 Secret Ways To Maximize Views and Engagement for Your Library’s TikTok Videos Watch this video The #LibraryMarketing Show, Episode 185: The best way to learn is by doing, right? I have been extremely active on TikTok recently, as I try to figure out the algorithm. And I sure did learn some... Continue Reading →

Marketing Your Library’s Annual Report: How to Get Staff to Help and Make Sure Everyone in Your Community Understands Your Value

Photo courtesy Cincinnati and Hamilton County Public Library Barbara Swinn knows what she’s doing. She’s worked with libraries for 40 years, most recently as manager of the flagship library for Explore York Libraries and Archives  She’s been awarded the British... Continue Reading →

Should Your Library Build Community Using Facebook Groups? (SPOILER ALERT: There’s a Better Way!) Watch this week's episode The #LibraryMarketing Show, Episode 184: A viewer wants to know if libraries should use Facebook Groups to build community. For-profit companies are doing it (or are they??) so why wouldn't it work for libraries? I'll... Continue Reading →

Be the Social Media You Want To See in the World: Advice on Building Community From a Library Marketer

Photo courtesy Cincinnati and Hamilton County Public Library Erica Freudenberger really, really loves her job. “I have the best job in the world!” For the past six years, she's been the outreach, engagement, and marketing consultant at the Southern Adirondack... Continue Reading →

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