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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing advice

The 4 Essential Podcasts To Add to Your Playlist To Improve Your Library Marketing and Promotions

Photo courtesy Cincinnati and Hamilton County Public Library Dear readers: I am taking a short break from posting articles to this blog, to celebrate my daughter's graduation, and to spend time with family. The next long-form article will appear in... Continue Reading →

Your Library Has a Chat Service–Now, How Do You Get People to Use It? Here Are 6 Promotional Tips! [VIDEO]

Watch The Video Now The Library Marketing​​​​​​​​ Show, Episode 143: In this episode, we'll answer a viewer's question. Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any... Continue Reading →

3 Promotional Goals to Re-engage Inactive Cardholders and Get Them to Use the Library MORE Than Before the Pandemic!

Photo courtesy Cincinnati and Hamilton County Public Library Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. Imagine how great the world would be if everyone had... Continue Reading →

A Library Staffer Reveals the Secret Formula for Connecting With and Entertaining Patrons. (Spoiler Alert: It’s a Podcast!) [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library digital collection At nearly every conference I attend, there is a session on podcasting for libraries. And no wonder, as podcasting has the cost of producing episodes has declined while listenership has... Continue Reading →

Solo Library Marketers! Here Are 4 Helpful Tips for Promoting Your Library With a Staff of One [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 139: In this episode, I'll answer a question I hear frequently at conferences and events. There are thousands of small and rural libraries across the world that depend on a very small staff... Continue Reading →

Ditch the Formal Document! How One Library Turned Their Ordinary Annual Report Into a Storytelling Masterpiece That Connected With Their Community [ARTICLE]

Image courtesy Cincinnati and Hamilton County Public Library Here is a question that has been the source of many an existential crisis for library staff. What is the value of your work? That proposition is at the heart of a... Continue Reading →

My Favorite Session at #PLA2022: How One Library Increased Circulation by 79 Percent DURING the Pandemic! [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 137: In this episode, I'll share highlights of my favorite session at the #PLA2022 Conference in Portland, Oregon. One library saw a 79 percent increase in circulation during the pandemic. How did they... Continue Reading →

Library Conferences Need More Marketing Sessions! 5 PLA Attendees Explain Why a Focus on Promotions is Critical Right Now [ARTICLE]

Photo courtesy the Cincinnati and Hamilton County Public Library I’ve spent days trying to land on the right words to describe the amazing week I’ve just had. I attended my first Public Library Association conference this past week in Portland,... Continue Reading →

Your Library’s Website is Important! How to Use This Crucial Piece of Real Estate for Marketing. [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 135 In this episode, I'll answer a question from Laurie at Ellsworth Public Library. She asked, "Are websites an important cog in the machine of library marketing?" Kudos in this episode go to... Continue Reading →

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