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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing advice

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →

Monkeys on the Loose… and How To Decide if Your Library Should Use Newsjacking for Promotion!

Watch Now The Library Marketing​​​​ Show, Episode 90 In this episode, ​I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →

Don’t Release All Your Library Promotions at the Same Time: Why a Staggered Approach Reaches More People!

I am a new-ish fan of K-pop. During quarantine, my 20-year-old daughter asked me to watch a reality series with her. It features her favorite Korean boy band, Stray Kids. I was touched that she wanted to spend time together.... Continue Reading →

Rebuild Your Summer Reading Program! Here Are Ten Tips To Boost Participation This Year

In just a few weeks, the annual summer reading program will kick off at libraries in the U.S., Canada, and the U.K. And for the second year in a row, libraries are struggling to create a program that engages the... Continue Reading →

You Don’t Have To Be Cool To Promote Your Library to Teens! Here Are Seven Seriously Easy Ways To Connect With Gen Z

Once you have taken a look inside the minds and lives of Gen Z, you can focus energy on teens as a target promotional audience. Here are seven tips to create effective promotions that reach your teen audience. Create personas... Continue Reading →

Here’s When It’s Okay for Your Library To Forget Perfection and Just Push Send!

Watch Now The Library Marketing Show, Episode 85 In this episode, I'll talk about why it's sometimes okay to send out marketing emails and e-newsletters that are *NOT* perfect. Kudos in this episode go to the Clearwater Public Library System.... Continue Reading →

Want To Do a Better Job at Marketing Your Library? Here’s the Secret: Read More Fiction!

I was recently looking through some old photo albums when I came across this gem. You can see my mother wrote the words "My bookworm" under this photo of me, age 7, reading "The Horse That Had His Picture in... Continue Reading →

Six Critical Steps You Need To Take Right Now To Shield Your Library’s Social Media Accounts From an Attack

Next week on the blog: What to do if your library's social media accounts are hacked! Two years ago, I listened to two episodes of the Social Media Examiner podcast that gave me nightmares. The first episode featured an interview... Continue Reading →

How to Convince Your Library Staff That Library Marketing Materials MUST Be Accessible!

Watch Now The Library Marketing​ Show, Episode 80 I recently learned that there are some library marketers who face push back when they try to make sure their marketing materials are accessible. Accessibility is a library mission. One in five... Continue Reading →

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