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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library marketing advice

The Top Five Reasons to Set Aside Time AND Budget to Attend #LMCC20! The Library Marketing Show: Episode 22

Watch Now Straight off the end of #LMCC19, I ran back to my room and rattled off the top five reasons YOU need to make sure you attend the Library Marketing and Communications Conference in November, 2020. The conference will... Continue Reading →

👍Advice for Digital Signage in Libraries! The Library Marketing Show: Episode 21

Watch Now In this episode, we go through advice for the effective use of digital signs in libraries! Plus kudos to the Columbus Metropolitan Library. For the opening of their Martin Luther King Branch, the system commissioned an original poem... Continue Reading →

Five Creative Ideas to Help You Beat the Blues, Get Inspired, and Create Amazing Library Marketing Campaigns Again!

It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →

How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

Watch now! Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: "I'm the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides... Continue Reading →

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

How to Pick Amazing Library Marketing Swag That People Will Love AND Build Brand Awareness and Loyalty For Your Library!

One of my staff members has a request for every event, conference, and convention I attend. "Hey boss, bring me swag!" Who doesn't love free stuff? And seeing what other organizations give out to promote their institutions and brands is... Continue Reading →

🤷If You’re New to Library Marketing, Where the Heck Do You Begin? The Library Marketing Show Episode 18

WATCH NOW In this episode, we answer a question from Megan from the Redford Township District Library in Michigan. She asks, "I'm brand new! New to the Redford library and new to the Library realm in general. I am two... Continue Reading →

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

Library Marketing Show Episode 17: 💰How to Convince Your Library to Get With the Times and Take Credit Card Donations!

WATCH NOW In this episode, we take a question from Emily of North Kingstown Free Library in Rhode Island. She says, "I'm struggling with getting our organization to see the value of opening up online donations. They see the cost... Continue Reading →

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