Watch Now The Library Marketing Show, Episode 116 In this episode, I'll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very... Continue Reading →
As you well know, libraries have changed, evolved, and adapted in some remarkable ways, particularly in the past 19 months. But past perception continues to be a real hurdle for libraries. Plenty of people who would call themselves a fan of the library don’t know all the things the... Continue Reading →
Watch Now The Library Marketing Show, Episode 114 In this episode, I'll dive deeper into one of the big takeaways for libraries from Content Marketing World 2021. This is a concept that marketing expert Jay Baer explained during his keynote... Continue Reading →
This week, I learned a new term used to describe the way the world is transforming in the wake of the pandemic. “The Next Normal” was coined by workplace consulting firm McKinsey & Company. It describes the changes which continue to... Continue Reading →
I have never been one for spontaneous excursions. When I travel (boy, do I miss travel!), I like to have a plan. I research restaurants. I research tourist attractions. I check to see if there's a library in the area.... Continue Reading →
Watch Now The Library Marketing Show, Episode 106 In this episode, I'll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions? I'll talk about the... Continue Reading →
Watch Now The Library Marketing Show, Episode 105 In this episode, I answer a question from Jenny of Burlington Public Library: "Can you share some ideas for Library Card Sign-up Month in September? I'm especially looking for video ideas and... Continue Reading →
The Library Marketing Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →
Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →
