If I had a nickel for the number of times I heard one of my library marketing friends say, "Wow, this was a crazy week" to me, I would rich. The pandemic has wide-ranging implications on libraries and library marketing.... Continue Reading →
This week has been super crazy. Many libraries have closed their doors to help quell the spread of COVID-19. Some have chosen to remain open. I'm not here to judge one way or another. I'm here to help you work... Continue Reading →
This past week, many public libraries found themselves grappling with a real and unexpected threat. The 2019 Novel Coronavirus, also known as COVID-19, is causing many libraries to consider how they can best share information about the disease and protect... Continue Reading →
Four weeks ago, I started my new job. In my previous role at a major metropolitan system serving a population of nearly a million people, I thought I knew people who were wild about books. But these folks at my... Continue Reading →
The Library Marketing Show: Episode 33 WATCH NOW In this episode, we talk about a hot button issue: deleting your library's Facebook account. Many libraries are thinking about quitting Facebook for a variety of reasons. In this episode, we go... Continue Reading →
The Library Marketing Show: Episode 32 WATCH NOW In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, "What analytics are the most helpful to determine if social media is working?" Angela shares... Continue Reading →
Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →
The Library Marketing Show: Episode 31 Watch Now In this episode, get tips to get the most out of the next conference you attend! You may also want to read this:Â The 2020 List of Best Conferences for Library Marketing in... Continue Reading →
The Library Marketing Show: Episode 29 WATCH NOW A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues? I do, but I reverse engineer it! I'll explain in this video. Also, kudos... Continue Reading →
