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Super Library Marketing: All kinds of promotional ideas for all kinds of libraries.

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library marketing advice

The 2021 Guide to Social Media for Libraries: Twitter

This is the second in a six-part series on social media best practices for libraries in 2021. I’m researching the most up-to-date tips for posting on the platforms most frequently used by libraries and sharing new insights every Monday. Learn... Continue Reading →

The 2021 Guide to Social Media for Libraries: Facebook

This is the first in a six-part series on social media best practices for libraries in 2021. I'm researching the most up-to-date tips for posting on the six platforms most often used for promotions by libraries: Facebook, Twitter, Instagram, LinkedIn,... Continue Reading →

Library Marketing is Different This Holiday Season: Four Promotional Ideas to Meet Community Needs During a Pandemic

It's hard to do library promotion during the holiday season in a normal year. When I worked for a large public library system, I both enjoyed and dreaded work in the months of November and December. I enjoyed it because... Continue Reading →

Targeted Email Marketing for a New Era, Part One: The Pros and Cons of How Most Libraries Segment Their Audiences

This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →

My Favorite 💜Ways to Use Customer or Patron Testimonials for Library Marketing!

Watch Now The Library Marketing Show, Episode 65In this episode, answers a viewer question about how to use customer testimonials for library marketing.Kudos in this episode goes to Madison County in Mississippi for creating a Virtual Library.Do you have a... Continue Reading →

The Virtual Library Conference is Over and Now the Work Begins! Here’s What to do Once You’ve Closed Your Laptop

This post is part two in my series on making the most of your virtual conference experience in 2020. If you haven't already, I'd love for you to read part one here. Once you close your laptop, the second part... Continue Reading →

Are My Library Email Metrics Good…. or Bad?! Here Are the Latest Stats to Help You Figure It Out.

Watch Now The Library Marketing Show, Episode 62 In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good! She also shares Kudos with the... Continue Reading →

The BIG Debate: Should We Use the Word “Customer” to Describe Our Library Users?

Watch Now! The Library Marketing Show, Episode 60. Does it matter what we call people who use the library? A blog post by Ned Potter that prompted this episode. Watch the video to see my response and get a link... Continue Reading →

Three Transformative Tips to Improve Focus and Re-Energize You When Working in the Library Doesn’t Feel Fun Anymore

I don't know about you, but I'm exhausted. The pandemic is exhausting. Worrying about the health and safety of family and coworkers is exhausting. Natural disasters, a nation coming to terms with centuries of racial disparity, and a Presidential campaign... Continue Reading →

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