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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Three Easy Ways for the Exhausted Librarian to Figure Out What Your Community Needs AND Find Promotional Inspiration!

Photo courtesy Public Library of Cincinnati and Hamilton County

More than once, I’ve sat down at my computer to turn out a clever, groundbreaking, truly engaging library promotion… and ended up staring at a blank wall.

There are days, or weeks, or months (or let’s be honest, years… like 2020) when work in a library will run you ragged. As much as you’d like to create the most inspiring and noteworthy marketing piece for your library, you are just Too. Dang. Tired.

When I worked in a library, the exhaustion usually hit me after summer reading ended. With fall and winter looming, I felt my inspiration seeping away as quickly as the leaves fell from the trees.

If this happens to you, there are some things you can do to get your creativity back. If you need a little inspiration, look no further than your community.

The easiest and most effective library promotions are the ones that solve your cardholders’ big problems. If you have no idea what your community wants and needs from your library, here are three easy ways to figure that out and find the inspiration for your next effective promotion!

“Stalk” your library users.

There are three places you can go to learn more about your community.

Inside the building

If your library is currently open, take a walk around the library or visit the branches. This is your spy moment! Take off your badge and pretend to browse. Or sit at a table in a corner with your laptop.

Observe the way the cardholders browse the shelves, interact with staff, work the self-checkout machines, and use the public computers. Answer these questions.

  • Do they look for a map?
  • Are they drawn to a particular book display?
  • Do they linger over the new books, or do they dash in for their holds and dash out?
  • Do you notice all customers follow a particular path through your branch or are drawn to a particular place within the branch?
  • If your library has a drive-thru, is it busy? What kinds of customers use the drive-thru?

Watch how your community behaves inside the building to get an idea of what customers love and what problems they encounter during their interactions with your library. Both of those discoveries can be the basis for your next library promotion.

On your website

Take a close look at your library website’s analytics to find out who is visiting and what they’re doing.

Google Analytics is the best place to get a sense of how your community is interacting with your library’s website. If you don’t have access to your library’s Google Analytics, make an appointment to meet with whoever does have access. Talk with that person about their work. Then, share your goals for the library promotions you create. It’s your chance to form a collaboration that can lead to a more effective library website.

When you get a chance to see the data, ask these five questions:

  • Which landing pages are the most popular?
  • Which pages get zero traffic?
  • Has website traffic to certain pages changed over time or remained relatively the same?
  • How long did people stay on our website?
  • How does the bounce rate compare on your landing pages?

If you notice that people are interested in a certain section of your website, you may want to create promotions that support that. Likewise, if you realize that cardholders are missing some key places on your website, you may want to create promotions to entice people to visit those pages!

And if you notice that people are visiting a certain webpage but bouncing right off, you may want to think about improving the customer experience on that page.

On social media

Social listening is an insightful way to get promotional inspiration. It’s kind of like eavesdropping. It’s the purposeful search for conversations about your library on social media platforms.

Social listening will give you a clearer picture of how people feel about your library. You may be able to spot problems before they happen. And you will certainly spot promotional opportunities which you can amplify to connect to more users.

For full details about how to actively use social listening for promotional inspiration, read this post.

Check your statistics.  

Your library likely makes circulation and programming stats available on your internal website. These pieces of data can inspire you to find ways to help make their interaction with the library more worthwhile.

If you make it a regular part of your job to check your library statistics, you will find promotional inspiration. You’ll notice when there is a dip in the use of a service. When it happens, you’ll want to consider shifting some of your promotional focus to re-educate your community about that service.

If you work for a system with more than one location, you may notice trends in visits and circulation between the locations. Library staff at branches with lower visits and circulation can reach out to those with higher visits and circulation to see if you can steal some of their successful promotional ideas!

Talk to your coworkers.

You might find inspiration simply by “interviewing” your fellow staffers. Some key questions you can ask include:

  • What are your customers struggling with?
  • What are you struggling with?
  • What part of their job brings them joy?

You may uncover a great story that centers on your community member or cardholder as a hero. You can use that as a piece of content marketing to promote your library on every platform.

You might also learn that there is a customer problem that you can help to solve with your promotions. Answering a commonly asked cardholder question is an easy and effective way to promote your library.

You May Also Want to Read These Posts

The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages

Behind the Scenes of The Library Marketing Show: Anyone Can Create Library Videos!

Angela’s Latest Book Review

The Sweetness of Water by Nathan Harris

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3

Readers Can’t Wait! Marketing Around a Long Holds List at Your Library

Watch Now

The Library Marketing​​​​​​​​ Show, Episode 110

This video is for anyone who works in a library with a long holds list and frustrated readers. I’ll share some ideas for keeping people engaged with your collection even as they wait for that one book they are dying to read.

Kudos in this episode go to Indian Trails Public Library for this cute Library Card Signup month video, created by staff member Stephanie Diebel.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

1

Planning for Magic! How To Keep Your Eyes (and Your Schedule) Open for Unexpected Library Promotional Opportunities

Courtesy Public Library of Cincinnati and Hamilton County. Check out their digital library here: https://digital.cincinnatilibrary.org/digital/collection/p16998coll12?fbclid=IwAR3gV2a2TMW2DFTLlsU0shgVGKzEFtzSJBYpqyAircAHN3eh6wvoE-siipw

I have never been one for spontaneous excursions. When I travel (boy, do I miss travel!), I like to have a plan.

I research restaurants. I research tourist attractions. I check to see if there’s a library in the area. I might even jump onto Google Street View and “walk” the area myself to make sure I’ll know where I’m going.

I do all of this because I want to get the most value out of the time I’m spending in a new place. I don’t want to miss anything fun, interesting, or historic.

But occasionally, I’ll stumble upon something amazing that I didn’t find in my research. Those discoveries always end up being completely amazing.

On my first few hours in Edinburgh, Scotland, I had lunch in a tavern. As I left a tour of Holyrood Palace, I realized I hadn’t eaten in 12 hours. I was starving. I didn’t feel like walking another mile to one of the restaurants I had chosen in my pre-trip planning.

I found Tolbooth Tavern tucked into a tiny corner of an ancient-looking wall near Holyrood Palace. It looked quiet and unassuming. And everything on the menu posted outside sounded delicious.

It was the best meal I had in Edinburgh. The haggis was spectacular and beautiful. The beer was perfect. The atmosphere was exactly what I imagined I’d find in that city. It’s one of my favorite memories of the trips.

What in the world does this have to do with library marketing?

On most occasions, I believe in planning. A well-executed marketing plan that’s strategic and focused is the best recipe for library marketing success.

But sometimes, you can stumble upon an amazing promotional opportunity that you didn’t plan for. And those unexpected opportunities can be surprisingly successful.

If inspiration strikes or you see a chance to grab a new marketing or promotional opportunity, you should absolutely do it. A quick pivot can lead to engaging and successful promotions.

Planning for the unpredictable

Anyone can include some flexibility in their marketing schedule. The key lies in planning… which sounds contradictory. But the trick is simple.  

When you’re laying out your regular marketing schedule, be sure to deliberately leave holes where you might be able to drop in promotions. 

In general, most of your editorial calendar, around 75 percent, will consist of promotions that have hard deadlines. The rest, 25 percent, can be open spaces for those opportunities that you cannot plan for.

How does this work, exactly?

Be on the lookout for opportunities to do some flexible marketing. Great promotional stories sometimes appear unexpectedly. They may include:

  • User-generated content on social media
  • A connection to an event happening in pop culture
  • A suggestion from a customer or staff member
  • An idea you got from another library
  • A last-minute opportunity from a vendor or a partner organization. 
  • A great event that’s been planned by a branch at the last minute. 

If you purposefully leave 25 percent of your editorial calendar open, you can seize these opportunities for the space you’ve deliberately set aside.

Example: My library turned around a movie promotion sent to us by a vendor, who offered a free first-run movie streaming on their site on the same day that the movie was released into theaters.

We got word a week before the movie premiere. The movie had a great cast that we thought might be popular with our cardholders.

We swung into gear. We created graphics for our website, social media, and an email campaign to let users of our digital services know about the promotion. We managed to do all of this in two days.

And the promotion was a success! On a normal day, we stream about 25 movies to cardholders. After this promotion, we streamed 244 copies of this first-rate movie alone.  

This happened because we left holes in our calendar for opportunities just like this.

You won’t have to turn a last-minute campaign around every week or even every month. But when you do… it will be worth it.  Sometimes the gold nuggets of promotion are the ones you can’t plan of time! 

The benefits of flexibility in your library promotions

Flexible marketing can be fun. You may do some of your best work when you are formulating promotions in a few days or a few hours. A deadline or a great idea with a time limit can push you and your staff to be creative in ways you’ve never imagined. 

Flexibility allows you to adapt to unforeseen shifts in your community’s needs and wants.

And flexible marketing makes it easy to continuously improve the way you do library marketing. It gives you an excuse to experiment.

And when you do that, you will learn new things about your audience, what they like, and what they dislike. Your marketing overall will improve.

What happens if I don’t have anything to fill my calendar holes?

Nothing.

Give yourself a break. Take that day off from promoting your library.

I know this is a crazy concept coming from a blog that is all about library marketing. But we need to spend more time in reflection if we want our library marketing to be amazing.

True creativity, the kind that adds value to your workplace and your life, is something that needs to be treasured and cultivated. If you want your library to succeed, you need to take time to be creative.

An unfilled hole in your editorial calendar is the perfect opportunity for that.

You May Also Want to Read These Articles

Part One of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

Fight for Your Ideas! Four Tips to Help You Get the Green Light for New Library Promotional Ideas

Latest Book Review

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2

Four Steps to Transform Your Library’s Plain Old Newsletter into a Marketing Masterpiece (With Examples!)

Photo courtesy Public Library of Cincinnati and Hamilton County. People in the newspaper room, circa 1900.

I love to read anything in print. The texture and smell of the paper, the actual physical weight the words have in your hands, and the ability to re-read and annotate the pages give a sense of importance to the printed piece that you can’t get when you read something online.

Digital exhaustion is a real phenomenon, and the pandemic has only made it worse. According to Statista, the average daily time spent with digital media is expected to increase from seven hours and 50 minutes in 2020 to just under eight hours in 2022.

Even though people are spending more time online, that online space is crowded. It’s harder for the library’s message to break through all the content noise.

People want a more personal connection to their marketing. A printed promotional piece appeals to the senses. It’s tangible. It occupies physical space and creates the value of possession. Your audience must physically interact with it, and that makes it authentic and reliable.  

And for members of our community who don’t have access to the internet, or who don’t have a connection strong enough to support streaming videos or high-resolution downloads, print is the key to marketing success.

Most libraries have a printed newsletter. I want to challenge your library to take that piece and transform it into a powerhouse marketing tool.

To do that, you’re going to trim down the number of events in the piece and add stories about your library and its patrons.

Here’s how you can transform your newsletter into a promotional masterpiece that people will want to read. There are examples of great library print pieces at the end of this post!

Make a plan and an outline.

Divide your publication into pages. Then, plot out what you are going to put on each page.

You’ll want to create a balance between the sections of your piece. Start by dividing your publication into thirds.

  • One third will be dedicated to promoting collection items, including booklists, streaming music and movies, your physical movie and music collection, and magazines.
  • One third will be dedicated to events and programs.
  • The final third will be stories about patrons and staff and the ways the library has impacted their lives.

Pick one big story to serve as your cover.

Some cover stories we used at my library included:

A father and son who visited all 41 branches of our library in one day.

A middle schooler who gave a speech about library funding.

A 103-year-old woman who read three books a week, thanks to the work of our outreach department.

How to use the library to determine if stories on the internet are fact or fiction.

Once you determine your cover story, place it in your outline about halfway through your publication. You want people to have to read several pages to get to it.

Here are some other ideas for stories to put in your publication.

  • Staff and patron reading recommendations, including quotes about why they love and recommend the books.
  • Stories behind the forming of a book club.
  • A profile of a teacher or a school librarian who takes advantage of services like teacher collections and support from the library.
  • How your library has helped someone find a job or earn a degree.
  • Profile of a small business that used your library to launch a successful company.
  • Behind the scenes of a certain department at your library. For example, I interviewed the manager of our Preservation Lab, which restores and preserves rare items in the library’s collection such as military uniforms, books written on palm leaves, and all kinds of historically valuable photographs. In another issue, we took people along for a ride with our Outreach Services and talked to the people whose lives were changed by the simple act of bringing books to their homes.

Make sure each page includes at least one call to action.

Calls to action are very important, even in print. Remember, if you want your cardholders to do something, you must tell them to do it explicitly!

End each article with a call to action, like, “To learn more, email us.” Or “To join this book club, visit our website.”

The whole point of your print publication is promotion. Make sure that you give your readers a way to interact with your library and take the next step.

Give yourself time to edit and review.

Typically, it took me about a month from start to finish to write, edit, and review my 12-page print publication. Specifically, my timeline looked like this:

  • Four weeks before we went to print, articles written by other staff were due.
  • Three weeks before we went to print, I thoroughly read and edited each article. I used my own punctuation and grammar skills, plus Microsoft Word’s review editor, and a Grammarly extension on my browser to perfect each article.
  • Two weeks before we went to print, I made copies of the publication and passed them around to at least five staff members inside and outside of my department. I asked them to carefully read the articles and mark any mistakes they noticed.
  • One week before we went to print, I gave copies to senior leaders for final approval.
  • I also made a copy for myself and read it out loud. This is a trick I learned from journalism school that I still use today for this blog! Your brain may automatically correct errors when you read silently in your head but if you read each word out loud, as if you are doing it for an audience, you’ll find missing words or grammar errors that you never noticed before.

Some examples of great library print promotional pieces that incorporate promotions and stories about the library (that you can read online!)

Niles-Maine District Library Newsletter

Department of Library Services Newsletter from the University of Pretoria

The Storyline from Oak Park Public Library

Next Page from Bucknell University

Source from the Howard County Library System

Between the Columns from Eastern Kentucky University Libraries

Does your library have a print publication that you’re really proud of? I’d love to see it! Please let me know where I can read it by hitting the Feedback button on the bottom left-hand side of this page.

You May Also Want to Read These Articles

How Can You Tell If People Want To Read Your Library’s Print Newsletter or Magazine? Some Not Exactly Scientific Ideas!

📚I Was Wrong About Bookmarks! How to Use Print to Keep People Coming Back to the Library

Angela’s Latest Book Review

Couple Found Slain by Mikita Brottman

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

3

How to Avoid Three Big (But Totally Understandable) Library Marketing Mistakes

Watch Now

The Library Marketing​​​​​​​​ Show, Episode 106

In this episode, I’ll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions?

I’ll talk about the three most common boo-boos and give you ideas for avoiding these pitfalls. Don’t worry… you can do it!

Watch to find out who gets kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

0

Breaking News: Make Sure Your Library Gets More Press Coverage with These Six Tips from a Former Journalist

Photo courtesy Public Library of Cincinnati and Hamilton County

Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist.

I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told, who would tell them, how long they would be, and more.

Every day, I was part of the newsroom decision-making process. I know why certain stories get airtime and others don’t (ratings). I know why important facts end up “on the cutting room floor” (time constraints). I know why online media outlets and newspapers write sensational headlines (clicks).

For the last eight years, I’ve been on the other side of that world. I’ve been the one sending press releases and asking, sometimes begging, for coverage of my library or for the libraries I work with in my current job.

A library blog and a video marketing strategy are the best ways to control the narrative and tell your own library story on your terms.

But let’s be honest… media coverage can be great for your library.

So here are my top six tips to help get more positive press for your library.

Did your library get amazing press coverage? How did you do it? Share your story by clicking on the feedback button in the lower left-hand corner of your screen.

Send news releases early.

For events like author visits, grand openings, and other programs, send press releases four to six weeks before the event. Then, send a reminder to the media again about a week before the event.

If your library is unveiling a new service, send your press release one to two weeks before the new service launches.

For big announcements, like awards, send the press release one week before the official announcement and include a line that embargos the release. That means the news outlet can’t cover the story in print or on air until the day the embargo ends. Put the embargo right in the sub-headline of the press release, to be sure the journalists see it.

Write a news story instead of writing a press release.

If you send the newsroom a publishable piece of content with photos or video, you win on two levels.

First, you’ll increase the chances that your library will get coverage. Second, the narrative is exactly as you want it! You make the important points. You have control.

So, write a story which the media outlet can copy and paste into a script or column. Use Associated Press style and these four basic journalistic principles:

  • A catchy lead sentence;
  • The who-what-where-when-why sequence, interspersed with a quote or two;
  • Clear writing without library jargon or technical terms. If you must use a technical term, explain it clearly. And,
  • A concise ending.

Make your quotes sound like they come from a real person.

Reporters and editors can spot a manufactured quote a mile away.

I know a manufactured quote is often a necessity in libraries. So, if you must make up a quote from your director, don’t write: “Our dynamic approach to customer service is central to our strategic initiatives. We are scheduled to implement more of these forward-thinking tactics.”

This is so much better: “We are adding an online, real-time reading recommendations service because we wanted to do a better job of answering our patrons’ questions and help them find the books they want. We’re hoping to really shake up the service experience. But mostly, we want to make it easy for people to get personal attention and a great book.”

Don’t send your press release in a mass email.  

A reporter is much less likely to follow up with you for a story if they are part of a large group of journalists who’ve all received the same story. Journalists want the “exclusive,” even on small things. So don’t let on that you are also sending your release to other outlets.

When you create your list of media contacts, include information about that outlet’s target audience, the kind of stories they usually cover, and the reporters with whom you have a personal connection.

Then, match your potential story with the right reporter rather than sending your release to every reporter you know. It’s a better use of your time and energy, and you’re more likely to get media coverage.

Find good interview subjects ahead of time.

Reporters are looking for compelling quotes that add depth to a story.

They’ll love a quote or a soundbite from a child who finally catches up in reading because of extra tutoring from a children’s librarian. They’ll jump at the chance for a quote or soundbite from an immigrant who got help at his library filling out a naturalization form.

Arrange diverse interviews, including people from all different backgrounds and walks of life. Most newspapers, TV, and radio stations will tell you their target audience is women, ages 25-54. Your interview subjects should be relatable to people in that demographic.

Pick interview subjects who are comfortable on camera and can “talk in soundbites”. That means they can make a point in three to four sentences.

Respect the reporters’ deadline.

When I was a journalist, it was frustrating to call an organization hoping for an interview or answers to questions only to be told that the person was out of the office or wouldn’t be able to call me back until late in the day.

If a reporter is calling you, chances are that they’re working on the story for today’s edition or newscast, which means they’d really like to have all the elements by early afternoon at the latest, to give themselves time to craft the story. Tomorrow is too late.

Move heaven and earth to accommodate the reporter as much as possible. When you do that, you’re more likely to get coverage every time you ask for it.

Newsrooms often have crews available at odd hours, like 10 a.m. or 8 p.m. Sometimes reporters will squeeze in a story during a very limited window in their day. They may call you and say they can come to the library in 10 minutes. Make sure you and your interview subjects can accommodate those last-minute requests.

I have a special request.

I’m putting together a conference presentation and I’m looking for some examples.

  • Libraries that have reopened and have had some success drawing people back into the physical branch.
  • Libraries who believe they’ve figured out the hybrid program model.
  • Libraries who are trying to turn their pandemic digital users on to other services now that the library has reopened.

I’ve created a form so you can brag about your library.

I know you are doing amazing work. I want to highlight you on a national stage! Thank you in advance.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

You May Also Want to Read These Posts

You Don’t Need a Press Release to Get Good Media Coverage of Your Library! Here’s the Secret Trick From a Former Journalist.

Lessons From The Greatest Press Release Ever Written!

Angela’s Latest Book Review

The Indifferent Stars Above by Daniel James Brown

2

Need a Free Stock Photo or Illustration for Your Library Promotions? Here are the Top Ten Websites Where You Can Find Them!

Main Library Cincinnati Library Catalog Department 1946

A picture is worth a thousand words. That’s so true in marketing.

The visual you choose to accompany your promotions can make all the difference. The quality of that image may determine whether a person engages with your content… or moves on.

Most libraries don’t have a budget to hire a photographer for every campaign or marketing initiative. They may not have a graphic designer to create illustrations. So, they rely on free stock photos and art to create promotional material that looks professional and modern.

But libraries must navigate the tricky legal maze of copyright issues associated with images, icons, and photos.

The basics of copyright laws

Unless you have a stock photo subscription, your library should use images in the Public Domain or images that are covered by Creative Commons.

Public Domain: If a photo of image is in the public domain, that means the creator has dedicated the work to the public domain by waiving all his or her rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. You can copy, change, distribute and perform the work, even for commercial purposes, all without asking permission.

Creative Commons: Anyone can then use the work in any way and for any purpose, including commercial purposes, subject to other laws and the rights others may have in the work or how the work is used.

This post gives a thorough explanation of copyright issues surrounding stock photos in particular.

Finding the right image for your library promotions

Your library can purchase a stock photo subscription. But, if you are working with a limited budget, there are many websites where you can find high quality, free stock photos. That’s where this list comes in handy.

I based my list on a couple of factors.

  • Websites where finding a photo or illustration is easy.
  • Websites where you don’t need an account to download photos or images.
  • Websites that had photos and/or art of subjects that pertain to libraries, like books, reading, and diverse populations.

I have provided a brief explanation of the copyright licensing for these websites. But, to fully protect yourself and your library, read the license requirements for each site thoroughly before you download.

The complete list of ten free stock photo websites for libraries

Creative Commons: This site is dedicated contains the most diverse selection of shots I’ve seen on a free photo site to date, with more than 500 million photos available. You can search by license so you can be sure to get the photos that you can use in any situation with or without attribution, according to your preferences. You can also search by the sources, and by the way in which you wish to use the photos. Attribution is required for most photos.

Freepik: Freepik has a limited number of free photos for download. You can use them for commercial or personal projects and in digital or printed media. Attribution is required.

Gratisography: This site contains a limited number of free photos and vectors. They are bright and eye-catching, even whimsical. It’s divided into easy-to-understand search categories. You can use the photos for personal and commercial projects including advertising campaigns, websites, blogs, and social media. Attribution is required.

Negative Space: Another site under Creative Commons with full use of photos for commercial purposes. Their photos are organized into collections for easy searching. They have plenty of photos of books and readers.

Pexels: A great site containing lots of high-quality photos and videos. They’re all free to use on your website, blog or app, in print materials, on social media, and in ads. Attribution is not required. You can modify the photos and videos.

Pixabay: The site contains 2.3 million free images and royalty free stock photos as well as free illustrations, vectors, videos, and music. You can download and modify content for commercial or non-commercial use without attribution. You cannot use the content for any products for sale, like t-shirts or other library merchandise.

Reshot: You can use any of the 25,000 photos and icons from this website for social media, online ads, education, commercial, and editorial projects for free. No attribution is required. Photos are searchable by orientation.

Stockvault: This site offers more than 138,000 free photos. You can search by license, but there are plenty of free photos for libraries licensed as Creative Commons CCo, which means you can use the works for personal, education, and commercial purposes without attribution.

Vecteezy: This website contains free vectors, photos, and videos. There are premium pieces for purchase, but their selection of free art is great. I like the modern feel of the work on this site. You can search by orientation, image style, number of people or age of people in the photo, and the composition of the photo (head shots, full body, etc.). Attribution is required and there are limits to the ways in which you can use the art under the free license.

Unsplash: An amazing site with a huge selection of high-resolution photos. Their license allows you to download and use the photos for free for commercial and non-commercial purposes. No permission is needed, although attribution is appreciation.

You may also want to read these posts

Don’t Release All Your Library Promotions at the Same Time: Why a Staggered Approach Reaches More People!

The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages

Angela’s latest book reviews

Think Again: The Power of Knowing What You Don’t Know by Adam Grant

Mediocre: The Dangerous Legacy of White Male America by Ijeoma Oluo

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, Goodreads, and LinkedIn.

6

Why NOW Is the Time To Experiment With Your Library Marketing and Promotions!

WATCH NOW

The Library Marketing​​​​​​​​ Show, Episode 95

In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I’ll give you some ideas to help you do this, and I’ll explain why right now is the perfect time to try things you’ve never tried before.

Kudos go to the Iowa Library for the Blind and Print Disabled. They were honored by the Library of Congress for their work during the pandemic.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

1

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