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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Simple Tips for Keeping Up With Library Marketing Trends (Without Losing Your Mind!)

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#LibraryMarketingShow, episode 314

FYI: The Super Library Marketing Guide to Social Media in 2026 launches on November 17. Be sure to sign up for emails so you don’t miss a single section.

Does it ever feel like you’re chasing every new marketing trend that pops up? 🐿️

New platforms, new tools, changing audience habits — it never ends! But here’s the good news: you don’t have to chase every shiny thing to be an effective library marketer.

In this week’s episode of The Library Marketing Show, I’ll show you how to stay focused, strategic, and ahead of the curve, without losing your mind.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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Are You Ready? 2026 Social Media Predictions Every Library Marketer Needs To Know!

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#LibraryMarketingShow, episode 313

We’re just eight weeks away from a brand-new year, which means it’s officially prediction season!

Every marketing guru seems to have a list of what’s coming next, but don’t worry — I did the homework for you. I went through 36 predictions for social media in 2026, and in this episode of The Library Marketing Show, I’m breaking down the top five that actually matter for libraries.

FYI: The Super Library Marketing Guide to Social Media in 2026 launches on November 17. Be sure to sign up for emails so you don’t miss a single section.

Plus, I received a kudos nomination for more than a dozen libraries that collaborated on a huge project. You’ll want to hear about that.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Handling Criticism: Effective Tips for Building Stronger Relations With Library Coworkers

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#LibraryMarketingShow, episode 312

Are you tired of being blamed for low program attendance?

You’re not alone. Many library marketers struggle to balance program promotion with broader library advocacy — and it can feel impossible to do both well.

One of my viewers recently asked for help with this exact challenge, so in this episode of The Library Marketing Show, we’re tackling it head-on.

You’ll learn how to strike the right balance between promoting events and promoting your library’s overall value without feeling like you’re constantly falling short.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How Your Library Can Debunk the Myth That Not Everything Is Free Online!

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#LibraryMarketingShow, episode 311

You know the line: Why go to the library? Everything’s free online. Well, today we’re calling that bluff.

Because spoiler alert — everything is not free online, and your library has way more to offer than people realize, as you well know!

In this episode of The Library Marketing Show, I’ll share fun and creative ways to bust that myth and build a campaign that showcases the real magic of the library.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Say hello at these future conference appearances.

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Accessibility Is Good Marketing: Why Libraries Must Start WCAG 2.2 Prep Now

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#LibraryMarketingShow, episode 310

April 2026 might sound far off, but big accessibility changes are coming — and they’ll directly affect how you market your library.

The new regulations aren’t just a compliance issue; they’re an opportunity to make your marketing better for everyone. Yet, I’m not seeing many libraries getting ahead of this.

So in this episode of The Library Marketing Show, let’s talk about what’s changing, why it matters, and what you should be doing right now.

Plus, I’ll give kudos to a library with a one-of-a-kind video for National Library Card Sign-up Month.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Say hello at these future conference appearances!

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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💌Easy and Inexpensive Ideas To Show Appreciation to Your Library Patrons

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#LibraryMarketingShow, episode 309

A viewer wants to show appreciation to their library patrons. How can you do this on a budget while still making your community members feel special?

I’ll share some really quick and creative ways to show your community members that you appreciate them in this episode of The Library Marketing Show!

Plus, I’ll share kudos for a library whose short-form video has received tens of thousands of views and tell you why this video was so successful.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The Secret To Stock Photos That Actually Work for Your Library Promotions

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#LibraryMarketingShow, episode 308

Are you looking to increase clicks on your library’s emails, social media, and websites? The secret may be the faces that you choose in your promotions!

In this episode of The Library Marketing Show, I’ll reveal the one thing that makes stock photos actually work… and this is backed by science.

Plus, I’ll give kudos to a library that started a basic service but promoted it in a not-so-basic way!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How To Make Your Library Content More Helpful and Rank Higher on Google!

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#LibraryMarketingShow, episode 307

Is your library’s online content working as hard as it could? Google has released some guidelines to help you create content that’s not only helpful for your patrons but also gets noticed by search engines, including Google, of course!

I’ll break down the latest advice in this episode of The Library Marketing Show.

Plus, we’ll share kudos with a library that went above and beyond on social media!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Can Facebook Events Increase Your Program Attendance? How To Decide if It’s Worth the Effort

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Special note: Don’t forget to take the 2025 Super Library Marketing Reader Survey! It closes on Friday at 11:59 a.m. ET.

#LibraryMarketingShow, episode 306

A viewer wants to know if it’s worth it to make a Facebook Event for every program that the library puts on, or if that strategy is just kind of spammy, busy work. In other words, do Facebook events really drive attendance to library programs?

You might be surprised by the answer! I’ll share that and a checklist to help you decide if you should use a Facebook Event in this episode of The Library Marketing Show.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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