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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Special Episode: 5 Behind-The-Scenes Secrets of The Library Marketing Show!

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#LibraryMarketingShow, episode 300

🎀 This is a momentous episode.

Six years ago, I began recording short videos offering library marketing tips as a way to share what I’ve learned and improve my public speaking skills.

With 300 episodes under my belt (!!), I still enjoy doing this every week, all thanks to you. To mark the occasion, I’m going to share five secrets about The Library Marketing Show that I’ve never revealed before!

I want to sincerely thank you, my friends. You’re my people. I think you’re pretty darn wonderful. Thanks for welcoming me into your work life.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤫7 Secret Places to Place Promo Signage Inside Your Library Building!

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#LibraryMarketingShow, episode 299

Did you know that there are seven places inside your library building where you could be promoting your library and have a perfectly captive audience? You’ll look like a genius! I’m going to reveal the list in this episode of the Library Marketing Show.

Plus, we’ll give kudos to a library that used a book display to help the community understand the threat of anti-library legislation.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

Transform Your Library Into the Ultimate Reader Magnet With These New Insights

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#LibraryMarketingShow, episode 298

Have you ever wondered how your community discovers books? Here’s a spoiler alert…

It’s not just on your shelves! A new study explores the discovery habits for books in Canada, the U.S., Australia, and New Zealand. I’ll give you the highlights and three smart marketing tips for each area that you can do to promote your collection in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library for a program that promotes Freedom to Read without being partisan or political.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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No Links Allowed in a Meta Post? Here’s the Step-by-Step Workaround!

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#LibraryMarketingShow, episode 297

Meta is, once again, making it more difficult to promote your library on Facebook and Instagram. I’m going to give you the latest social media update on this and show you one tiny little workaround that may or may not help you, depending on how you manage your social media. That’s all ahead in this episode of The Library Marketing Show.

Plus, kudos go to a library that was the site of a serendipitous experience for a local reporter!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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New Advice on Hashtags for Library Social Media: What You Need To Know for Each Platform

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#LibraryMarketingShow, episode 296

Hashtags. They’re not dead, but things are changing, and the way we should use them is also changing.

There’s a new article from the Content Marketing Institute that outlines the changes to hashtags. I’m going to go through it with you so you don’t have to, and give you some hashtag-specific tips for each social media platform in this episode of the Library Marketing Show.

Plus, we’ll give kudos to half a dozen libraries that won a big award.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🫢The Surprising Secret to Higher Social Media Engagement for Your Library

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#LibraryMarketingShow, episode 295

What if I told you that posting less frequently on social media could actually help your library reach a wider audience? I know it sounds backward, but I think I’m on to something here, and I’ve got some data to prove my theory!

So we’re going to talk about why fewer posts lead to more engagement in this episode of The Library Marketing Show. Plus, we’ll give kudos to a library system that just released a beautiful and tangible way for patrons to take a piece of the library with them wherever they go!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

Boost Your Library’s Facebook and LinkedIn Follower Count With This Simple Trick

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#LibraryMarketingShow, episode 294

Did you know that there’s a trick you can use to increase the number of followers on Facebook and LinkedIn for your library’s page? It’s pretty easy. And it only takes about 10 minutes once a year!

I’m going to show you how to do it in this episode of The Library Marketing Show. Plus, I’ll give kudos to a library for a simple but impactful book display idea.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Should You Start an Instagram Account at Your Library Just for Teens? Here’s the Pros and Cons List.

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#LibraryMarketingShow, episode 293

A viewer wants to know if her library should have a separate Instagram account for her teenage audience. It’s a great question!

I’m going to share some pros and cons. And spoiler alert… my “cons” list is longer than the “pros” list… in this episode of The Library Marketing Show.

Plus, I’ll give kudos to a library that took a popular meme and made a funny and effective social media post relevant to their audience.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Ouch! How To Gracefully Handle Criticism of Your Library Marketing

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#LibraryMarketingShow, episode 292

Nothing is worse than working on library promotional content, only for somebody to tell you it’s no good. 😔

How can we gracefully accept and incorporate criticism of our library marketing? I’ll give you some tips in this episode of The Library Marketing Show.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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