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Library Marketing Show

The Secret to Better Library Emails (and It’s Easier Than You Think!)

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#LibraryMarketingShow, episode 304

Fans of this show know I’m a big believer in email as one of the most powerful tools in your library’s marketing toolbox.

Now, a brand-new survey is packed with insights to help you boost opens and clicks — and make your emails even more effective. But here’s the real headline: there’s one SUPER secret trick that top marketers use to dramatically improve results.

It’s surprisingly simple, requires no extra tools or tech, and you can start using it right away. I’ll reveal exactly what it is in this episode of The Library Marketing Show.

Plus, we’re giving kudos to a library that introduced a brilliantly-named new mascot.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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Unveiling Facebook’s New Rule on Content: Are Your Posts at Risk?

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#LibraryMarketingShow, episode 303

Here’s some big news: Facebook is cracking down on unoriginal content on its platform. This update will have a significant impact on your engagement and strategy.

In this episode of The Library Marketing Show, we’ll go through the warning from Facebook and discuss how your library should respond to it.

Plus, we’ll share kudos for a library that is posting some incredibly moving patron testimonial videos.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

Revolutionize Your Library’s Reach with These Secret Retail Strategies

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#LibraryMarketingShow, episode 302

What do the big retail giants know about consumer behavior that libraries should also know? I’ll share some brand-new insights with you in this episode of The Library Marketing Show.

Plus, I’ll give kudos to a library with a YouTube playlist that’s causing my TBR to balloon!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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QR Codes Are Back in Full Force! New Ideas For How To Use Them To Boost Your Library Marketing

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#LibraryMarketingShow, episode 301

You may have noticed, but QR codes are everywhere these days. A new report has just been released, packed with information on how to use QR codes to enhance your library’s marketing effectiveness.💡 So…

I’m going to share that new data with you in this episode of the Library Marketing Show! Plus, we’ll give kudos to a library with a brilliant strategy for sharing stories of connection and library impact.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Special Episode: 5 Behind-The-Scenes Secrets of The Library Marketing Show!

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#LibraryMarketingShow, episode 300

🎀 This is a momentous episode.

Six years ago, I began recording short videos offering library marketing tips as a way to share what I’ve learned and improve my public speaking skills.

With 300 episodes under my belt (!!), I still enjoy doing this every week, all thanks to you. To mark the occasion, I’m going to share five secrets about The Library Marketing Show that I’ve never revealed before!

I want to sincerely thank you, my friends. You’re my people. I think you’re pretty darn wonderful. Thanks for welcoming me into your work life.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤫7 Secret Places to Place Promo Signage Inside Your Library Building!

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#LibraryMarketingShow, episode 299

Did you know that there are seven places inside your library building where you could be promoting your library and have a perfectly captive audience? You’ll look like a genius! I’m going to reveal the list in this episode of the Library Marketing Show.

Plus, we’ll give kudos to a library that used a book display to help the community understand the threat of anti-library legislation.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

Transform Your Library Into the Ultimate Reader Magnet With These New Insights

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#LibraryMarketingShow, episode 298

Have you ever wondered how your community discovers books? Here’s a spoiler alert…

It’s not just on your shelves! A new study explores the discovery habits for books in Canada, the U.S., Australia, and New Zealand. I’ll give you the highlights and three smart marketing tips for each area that you can do to promote your collection in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library for a program that promotes Freedom to Read without being partisan or political.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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No Links Allowed in a Meta Post? Here’s the Step-by-Step Workaround!

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#LibraryMarketingShow, episode 297

Meta is, once again, making it more difficult to promote your library on Facebook and Instagram. I’m going to give you the latest social media update on this and show you one tiny little workaround that may or may not help you, depending on how you manage your social media. That’s all ahead in this episode of The Library Marketing Show.

Plus, kudos go to a library that was the site of a serendipitous experience for a local reporter!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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