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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

How to Reboot AND Optimize Your Library’s YouTube Channel for Marketing Success!

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The Library Marketing Show, Episode 84

In this episode, I’ll answer a question from Jennifer of the Park Ridge Public Library. She asked, “What advice would you give to a library needing to reboot the way they use YouTube? We have a YouTube account but only used it sporadically in the past. How can we effectively use it to promote programs, host book talks, share big library news?”

Kudos in this episode go to the Sierra Madre Public Library for their amazing work on TikTok!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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NEW SEGMENT! Social Media Updates on Instagram, Facebook, and Pinterest That You Need To Know

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The Library Marketing Show, Episode 83

I’m starting a new segment! On the last Wednesday of every month, I’ll be updating you on three headlines related to social media that pertain to library marketing.

In this episode, I’ll update you on news about Instagram Reels and TikTok, Facebook, and a new Pinterest feature.

Kudos in this episode go to the Bristol and South Gloucestershire libraries in the UK for their involvement in the Collect and Drop Surge Testing Service for COVID 19.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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There is NO SUCH THING as Too Many Library Marketing Emails! Why Libraries are the Exception to the Rule.

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The Library Marketing Show, Episode 82

In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I’ll explain why that is.

Kudos in this episode go to the Dallas Public Library, who did a branch grand opening in the middle of the pandemic!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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📚I Was Wrong About Bookmarks! How to Use Print to Keep People Coming Back to the Library.

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The Library Marketing Show, Episode 81

When I worked at a large public library, I thought bookmarks were worthless in terms of library marketing. I was wrong! In this episode, I’ll explain why I changed my mind. Plus I’ll show you how to use bookmarks to engage with readers.

Kudos in this episode go to the King County Library System for their Virtual Welcoming Center.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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How to Convince Your Library Staff That Library Marketing Materials MUST Be Accessible!

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The Library Marketing​ Show, Episode 80

I recently learned that there are some library marketers who face push back when they try to make sure their marketing materials are accessible.

Accessibility is a library mission. One in five people around the globe live with a disability. Libraries will never be truly inclusive until they design services, programs, and marketing with this group in mind. And so, in this episode, I’ll share some strategies to help you make sure this goal becomes a reality at your library.

Kudos in this episode go to the Hutchinson Public Library for their advocacy idea that they deploy during Library Lovers Week.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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The Absolute MOST Important Step in Library Marketing…Revealed!

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The Library Marketing Show, Episode 79

In this episode, I’ll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step!

Kudos in this episode go to the Madison Library District for their commitment to marketing on Pinterest.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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How Far in Advance Can I Schedule My Library’s Social Media Posts??

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The Library Marketing Show, Episode 78

In this episode, I’ll give my suggestions for programming your social media posts so you can get some time back in your schedule for all of the other stuff you do!

Do you have a system for scheduling social media posts ahead of time? Share your thoughts in the comments.

Kudos in this episode go to the Adrian District Library for their “Lit in a Minute” book reviews on YouTube.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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COME BACK TO THE LIBRARY! Ideas for How to Re-engage Inactive Cardholders.

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The Library Marketing Show, Episode 77

In this episode, I’ll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this question. Do you have further suggestions for Jackie? Share it in the comments!

Kudos in this episode go to the Washoe County Libraries for a great adult program they’ve created: Zoom Tea Time. This is a lovely way to combat isolation for patrons who need social interaction in the pandemic.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

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The Library Marketing Show, Episode 76

In this episode, I’ll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank you to Jamie from the Boise Public Library for submitting this question.

Kudos in this episode go to Kanawha County Public Library for their library TV show “More Than Books.”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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