The Library Marketing Show, Episode 75
In this episode, I’ll go over five library strategies for 2021.
Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange!
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.
The Library Marketing Show, Episode 74
In this episode, I talk about whether it’s worth it for libraries to spend budget on social media ads!
Do you agree with my assessment? Have you purchased ads on social media for your library? Let us know in the comments!
Kudos in this episode go to Thomas G. Carpenter Library for their fun meme promoting digital resources.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 73
In this episode, I explain how Hotjar works to help you understand how people are using your library website… and how you can use that information to improve the user experience for your community. (Hotjar did NOT pay for this video… I just think it’s a cool idea!)
Kudos in this episode go to the Mansfield Richland County Public Library for producing an amazing video.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 72
In this episode, Angela lays out a step-by-step plan for libraries who may be forced to close their physical buildings again because of rising COVID cases.
Kudos in this episode go to the Manatee County Library system for their incredible Enjoy From Home website section.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 71
In this episode, Angela answers a viewer question from Debbie Walter, who wanted to know how libraries can get people to attend virtual programs when so many people are suffering from “Zoom Fatigue.”
Kudos in this episode go to the Whatcom County Library System for a piece of user-generated content that they turned into a cute and exciting marketing piece.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 70
In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She’ll take you behind the scenes. It’s a lot easier than you think… in fact, anyone can create videos!
Kudos in this episode go to the Tacoma Public Library for their innovative virtual programming for adults, including tutorials for how to use their digital resources.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 69
In this episode, Angela explains why she believes that marketing your library’s collection will keep your library afloat during these trying times. She’ll lay out three reasons why at least 50 percent of your marketing should be promoting your collection.
Kudos in this episode go to Stacey Desroisers and Melissa Mannon who launched “The Curious Reader” podcast, a collaboration between the Goffstown Public Library and the local high school.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 68
In this episode, Angela shows you three reasons why you must keep promotions in mind while you create your library programming.
Kudos in this episode came from Evelyn Shapiro from the Champaign Public Library for their series of Library Love videos.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.
And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 67
In this episode, Angela answers a question from Emily Orischak, Community Relations Coordinator at Berks County Public Libraries. She wants to know how to gather stories from your library patrons about why they love and use the library! Angela shares some tips that any library can use.
Kudos in this episode comes from Carrie Weaver who nominated the Peters Township Public Library for the work they did promoting books during Banned Books Week.
Carrie said, “I have to nominate the staff members at my library who created an awesome video to explain Banned Book Week and show several examples of books that are banned. We also have a display of all of our banned books in the main lobby for people to check out and celebrate their right to read! I am so proud of them!”
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
