Now, More Than Ever, Your Library MUST Market the Collection!📚📚 Here’s Why.

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The Library Marketing Show, Episode 69

In this episode, Angela explains why she believes that marketing your library’s collection will keep your library afloat during these trying times. She’ll lay out three reasons why at least 50 percent of your marketing should be promoting your collection.

Kudos in this episode go to Stacey Desroisers and Melissa Mannon who launched “The Curious Reader” podcast, a collaboration between the Goffstown Public Library and the local high school.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

Angela Hursh, Library Marketing Expert

I have more than eight years experience as a library marketer and nearly 20 additional years in communication. My passion is helping libraries to promote their collection and services and create an emotional connection with their community. Find me on LinkedIn as Angela Hursh and Twitter and Instagram: @Webmastergirl.

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November 4, 2020

collection marketing, library marketing, Library Marketing Show, Marketing Basics

collection marketing, covid, election, library marketing, library marketing advice, Library Marketing Show, pandemic, podcast

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