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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Strategy

How To Use AI To Check the Tone of Your Library Promotions and Emails: A Demonstration

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#LibraryMarketing Show, episode 276

We know that it’s very important to strike the right tone with our library marketing and promotions. But when you’re creating a social media post, a flyer, or an email, how do you ensure your message resonates appropriately with your audience?

I have a little trick I’m going to show you in this episode of The Library Marketing Show.

Plus, I’m giving kudos to a library that was mentioned on the Kelly Clarkson show!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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Rethinking Your Library Email Strategy: The Surprising Truth About First of the Month Sends!

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#LibraryMarketing Show, episode 275

Does your library send a monthly email newsletter? If so, do you send your newsletter on the first day of the month?

I want you to really think about that strategy, and I have some pros and cons for you to consider when you send your library’s monthly newsletter. We’re going to talk about that in this episode of The Library Marketing Show.

Plus, I’m giving kudos to a library that created a special, memorable video to celebrate a big milestone.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Is Bluesky the Next Big Thing for Libraries? Experts Weigh In.

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#LibraryMarketing Show, episode 274

It’s time to talk about Bluesky. Do you need to add another social media platform to your library’s posting repertoire?

I’ll share some tips and articles to help you make that decision in this episode of The Library Marketing Show.

Plus, I’m giving kudos to a library that received national attention from a top talk show for its stuffed animal sleepover!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: For a transcript of this episode, click on this link.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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6 Common Library Marketing Mistakes To Avoid in 2025

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#LibraryMarketing Show, episode 273

We’re going to start the new year out right! There are six common mistakes that I see libraries making in their marketing. In this episode of The Library Marketing Show, we will talk about how you can avoid them this year.

Plus, we’ll give kudos to a library that wrote a fun holiday survival guide and published it in the local newspaper.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: For a transcript of this episode, click on this link.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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You Asked for It: Behind the Scenes Bloopers From the Library Marketing Show

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#LibraryMarketing Show, episode 272

Recording The Library Marketing Show does not always go as smoothly as planned. In fact, sometimes it’s downright messy.

And you wanted to see behind the scenes, so I’m showing you some of the biggest bloopers from recording sessions in 2024. Thank you for sticking with me, even when I’m not entirely polished. 🤪

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: There is no transcript for this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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6 Predictions for Social Media in 2025 and How They Will Impact Your Library

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#LibraryMarketing Show, episode 271

2025 is almost here, and I have six library social media predictions. Well, these actually come from Social Media Today. But I want to share them with you and tell you how they might impact your library marketing in this episode.

Plus we’ll give kudos to a library that put a billboard in an unusual but clever spot… right where they have a captive audience!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The Five-Second Trick To Make Email and Social Media Promotions Accessible

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#LibraryMarketing Show, episode 270

I want to give you a quick tip to make your library’s digital marketing more accessible to everyone in your community. It’s really simple, and it only takes five seconds of your time. But it will make your library marketing truly inclusive. I’ll reveal that trick in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library recovering from a natural disaster… but that didn’t stop them from celebrating a big anniversary!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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4 Things To Do Instead of Panicking When Your Social Media Stats Take a Nosedive📉

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#LibraryMarketing Show, episode 269

What do you do if you log on to your social media metrics and suddenly notice that your stats are dropping?

Your first instinct is probably to panic, but don’t! We will talk through 4 steps to take when this happens in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that managed to receive press coverage for a very important event.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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⚠️How Instagram’s Latest Update Could Derail Your Library Marketing Strategy

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#LibraryMarketing Show, episode 268

We have breaking news on the social media front. Instagram is making a huge feature change. This is so big that I upended my entire Library Marketing Show editorial calendar to record this episode.

We will discuss what will happen and how it might impact your library marketing.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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