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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Strategy

📂How a Simple Change to Your Library’s Website Can Impact User Engagement

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#LibraryMarketing Show, episode 265

As you create content for your library’s website, there is one tiny feature you should consider: how do your links open? Are they in a new tab or open in the same window? This decision will impact the experience of anyone visiting your library’s online presence. I’ll give you my advice… and then tell you why you might want to ignore it (!) in this episode.

Plus we’ll give kudos to a library that has accomplished A LOT in the marketing space in a short time.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

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How To Persuade Library Leaders To Take Your Marketing Advice

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#LibraryMarketing Show, episode 264

Sometimes it can be very difficult to get your library leaders on board with your marketing ideas. I’ve got five tips that I’ve used to persuade senior leaders and supervisors, and I’m going to share them with you in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that received press coverage for a new outreach initiative at their local airport!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Why Blindly Following Marketing Advice Can Lead You Astray

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#LibraryMarketing Show, episode 253

The subject of today’s episode may surprise you. I want to talk about expert marketing advice. As a library marketer, you should take the advice of experts, including myself, with a grain of salt. I’ll explain in this episode.

Plus our kudos will be given to a library that did some promotional work AFTER an event. I’ll show you why this is a brilliant strategy.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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AI Revolutionizes Internet Search for Your Library. Master This Simple Trick for Visibility!

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#LibraryMarketing Show, episode 252

Artificial intelligence, or AI, has many implications for library marketing. And now, AI is changing how people search for your library on the internet. But…

There is one, relatively easy thing you can do to ensure people find your library when searching for it on ChatGPT, Google’s Perplexity, and Microsoft’s CoPilot. We’re going to get into it in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that’s cross-posting videos from one social media platform to another. Normally, this is a no-no but there is an exception… and this library is taking advantage of it!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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3 Game-Changing Revelations for Your Library’s Back-to-School Marketing 🚌

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#LibraryMarketing Show, episode 251

In a few weeks, kids in your community will head back to school. This time of year is a marketing opportunity for all libraries! Lucky for us, one of the major social media platforms just published a guide for marketing to back to school. I’ll share the top three takeaways for library marketing during back-to-school time in this episode.

Plus we’ll share kudos for a library that did something extraordinary by harnessing the power of their loyal library fans.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services so You Can Stop People From Saying, “I Didn’t Know the Library Had That!”

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#LibraryMarketing Show, episode 250

Library marketers want to make sure that their entire community knows everything the library has to offer. That’s a tall order.

Is it even possible? I have some advice about that today that may surprise you. We’ll get into it in this episode.

Plus we’ll give away kudos to a library that created a one-of-a-kind QR code with a complimentary campaign to educate the community about their offerings!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Update on Fighting the Endless Poster-Flyer-Sign Cycle: How To Explain Strategic Print Promotions

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#LibraryMarketing Show, episode 244

I posted a video five years ago about fighting back against the endless flyer-poster cycle. It ended up being the most popular video I’ve ever made.

I have an update! In this episode, let’s dive deeper into using print promotions smartly and strategically.

Plus I’ll give kudos to a library using email to market special services to educators.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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⏱️Here’s an Easy Trick To Share a Consistent Message Across Multiple Library Marketing Channels and Save Time!

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#LibraryMarketing Show, episode 242

One of my viewers is struggling with consistent messaging. They are wondering how to promote something across multiple channels without rewriting the text every single time!

This is a great question. And there’s a little trick you can use to save time and effort. I’ll share it with you in this episode.

Plus kudos go to a library for press coverage they received for their new RFID checkout stands. I’ll explain.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Special note for viewers: The next episode of The Library Marketing Show will be released on Wednesday, June 5.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Just in Time for Summer Reading! Here Are 8 New Tips To Boost Engagement 🚀 on Your Library’s Facebook Page

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#LibraryMarketing Show, episode 241

There’s some exciting new advice on how to create engagement on your library’s Facebook page. The 8 new tips are in this episode of the Library Marketing Show.

Plus kudos goes to an academic librarian who recently received a huge award!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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