Is It Possible for Your Library to Overcommunicate? 🛑 Here Are 4 Ways To Tell if You Are Flooding Your Community With Too Many Promotional Messages

#LibraryMarketing Show, episode 239

You may wonder, is it possible to over-communicate with my patrons?

Can you send too many emails, do too many social media posts, and put up too many posters and flyers in your library?

There are some telltale signs that you’re overdoing it! I have four tips to help you determine if you are flooding your community with too many messages in this Library Marketing Show episode.

Plus kudos go to a library that received press coverage for the return of a long overdue book with a funny note inside!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!

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Angela Hursh, Library Marketing Expert

Angela Hursh is the Brand and Communication Director for the Cincinnati & Hamilton County Public Library. There, she leads the Library's strategic communications efforts, ensuring cohesive and impactful messaging across all platforms. This role is a homecoming of sorts: She spent nearly seven years as the Marketing Content Team Leader at the library, from 2013 to 2020. Between her two library stints, she worked for NoveList. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist. She is a 2023 Library Journal Mover & Shaker and a world class speaker.

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May 1, 2024

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