Watch Now The Library Marketing Show, Episode 115 In this episode, in light of last week's Facebook and Instagram outage, we'll look at the term "rented land." And I'll give you some alternatives to putting library marketing content on "land"... Continue Reading →
Watch Now The Library Marketing Show, Episode 114 In this episode, I'll dive deeper into one of the big takeaways for libraries from Content Marketing World 2021. This is a concept that marketing expert Jay Baer explained during his keynote... Continue Reading →
Last week, I felt like a groundhog venturing out of its hole after a long winter of hibernation. But groundhogs only hibernate for five months, and I've been in lockdown for 19 months. I went to Content Marketing World, a... Continue Reading →
Watch Now The Library Marketing Show, Episode 112 In this episode, I've got three big updates for libraries that will affect your ability to post to social media. Kudos go to the University of North Carolina Libraries for their free... Continue Reading →
Watch Now The Library Marketing Show, Episode 111 In this episode, we'll talk through some tips for coming up with a name for your library program or event that will help you with promotion. Yes, this has marketing and promotional... Continue Reading →
In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →
This week, I learned a new term used to describe the way the world is transforming in the wake of the pandemic. “The Next Normal” was coined by workplace consulting firm McKinsey & Company. It describes the changes which continue to... Continue Reading →
You've worked HARD over the past 18 months. Your labor is what made libraries work during the biggest crisis in modern history. You kept your communities reading, learning, informed, and healthy during the pandemic. I've been thinking a lot about... Continue Reading →
Watch Now The Library Marketing Show, Episode 108 In this episode, I'll share three easy design tips for your library's social media graphics. Kudos in this episode go to the Carmel Clay Public Library for turning a vacant supermarket into... Continue Reading →
