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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library marketing

Six Truths Learned at #LMCC19 and What They Mean For the Future of Library Marketing

Well, that was fun! I am back from a three-day trip to St. Louis, Missouri, where I had the pleasure of attending and speaking at the fifth annual Library Marketing and Communications Conference. It. Was. Amazing. I learned stuff, made... Continue Reading →

👍Advice for Digital Signage in Libraries! The Library Marketing Show: Episode 21

Watch Now In this episode, we go through advice for the effective use of digital signs in libraries! Plus kudos to the Columbus Metropolitan Library. For the opening of their Martin Luther King Branch, the system commissioned an original poem... Continue Reading →

How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

Watch now! Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: "I'm the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides... Continue Reading →

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

Show-and-Tell of the Best Kinds of Library Marketing Swag! Library Marketing Show: Episode 19

  Watch now This episode goes with this post about swag! I'll show you some fun ideas for good swag for all your library marketing events. Be sure to COMMENT and tell everyone what your favorite swag purchase is! Plus... Continue Reading →

How to Pick Amazing Library Marketing Swag That People Will Love AND Build Brand Awareness and Loyalty For Your Library!

One of my staff members has a request for every event, conference, and convention I attend. "Hey boss, bring me swag!" Who doesn't love free stuff? And seeing what other organizations give out to promote their institutions and brands is... Continue Reading →

🤷If You’re New to Library Marketing, Where the Heck Do You Begin? The Library Marketing Show Episode 18

WATCH NOW In this episode, we answer a question from Megan from the Redford Township District Library in Michigan. She asks, "I'm brand new! New to the Redford library and new to the Library realm in general. I am two... Continue Reading →

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

Library Marketing Show Episode 17: 💰How to Convince Your Library to Get With the Times and Take Credit Card Donations!

WATCH NOW In this episode, we take a question from Emily of North Kingstown Free Library in Rhode Island. She says, "I'm struggling with getting our organization to see the value of opening up online donations. They see the cost... Continue Reading →

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