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library marketing

Why Libraries Must Promote Reading for Pleasure During the COVID-19 Crisis

Watch NowIn this episode, I'll share why reading for escape is important! Libraries are so focused on learning and connecting people to resources to help them with the transition to remote learning that we might forget we don't always have... Continue Reading →

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Watch Now In this episode,  I'll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ. I mentioned I'm doing three live webinars this Thursday, March 26 on... Continue Reading →

Re-purposing Content Saves You Time and Reaches Your Whole Audience. Here’s How to Do It Right.

If I had a nickel for the number of times I heard one of my library marketing friends say, "Wow, this was a crazy week" to me, I would rich. The pandemic has wide-ranging implications on libraries and library marketing.... Continue Reading →

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

Watch Now In this episode, Angela shares tips for self-care for anyone who is trying to manage a library social media account in the midst of a crisis, like a global pandemic. More Help Library Marketing During a Pandemic: Tips... Continue Reading →

Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

This week has been super crazy. Many libraries have closed their doors to help quell the spread of COVID-19. Some have chosen to remain open. I'm not here to judge one way or another. I'm here to help you work... Continue Reading →

Practical Tips for U.S. Libraries to Promote the 2020 Census

The Library Marketing Show Episode 36 Watch Now On March 12, people in the U.S. will start to receive an invitation to participate in the census. This is the first time respondents will be urged to respond online. In this... Continue Reading →

How Libraries Are Responding to the Coronavirus Threat and How Your Library Can Prep for Any Crisis

This past week, many public libraries found themselves grappling with a real and unexpected threat. The 2019 Novel Coronavirus, also known as COVID-19, is causing many libraries to consider how they can best share information about the disease and protect... Continue Reading →

Two Ideas That Libraries Should Embrace No Matter Where You Are

The Library Marketing Show Episode 35 Watch Now I spent the week at the Edge 2020 Conference in Edinburgh, Scotland. I'll share two big takeaways that apply to library marketers EVERYWHERE! Plus KUDOS to ... you have to watch the... Continue Reading →

The Secret to Forge Library Loyalty: Stop Holding Programs and Start Creating Experiences

Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →

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