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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library marketing

Five BIG Reasons Why Your Library Needs a Targeted Social Media Strategy

Watch Now The Library Marketing Show, Episode 63 In this episode, Angela answers a viewer request. "I need help justifying to my people why our organization should have a targeted strategy rather than just 'will you post this, please?'" She... Continue Reading →

Experts Reveal the Truth About What Your Library Needs to Do Now to Build Support for the Future

For three days this week, more than a thousand library employees took part in the Library Advocacy and Funding Conference, sponsored by EveryLibrary. The organization helps builds support for libraries across the United States. This is the first conference of... Continue Reading →

Are My Library Email Metrics Good…. or Bad?! Here Are the Latest Stats to Help You Figure It Out.

Watch Now The Library Marketing Show, Episode 62 In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good! She also shares Kudos with the... Continue Reading →

The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

Watch Now The Library Marketing Show, Episode 61 In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of! She also shares Kudos with the Tavistock Library... Continue Reading →

The BIG Debate: Should We Use the Word “Customer” to Describe Our Library Users?

Watch Now! The Library Marketing Show, Episode 60. Does it matter what we call people who use the library? A blog post by Ned Potter that prompted this episode. Watch the video to see my response and get a link... Continue Reading →

Three Transformative Tips to Improve Focus and Re-Energize You When Working in the Library Doesn’t Feel Fun Anymore

I don't know about you, but I'm exhausted. The pandemic is exhausting. Worrying about the health and safety of family and coworkers is exhausting. Natural disasters, a nation coming to terms with centuries of racial disparity, and a Presidential campaign... Continue Reading →

Why Your Library Should Have One Social Media Account to RULE THEM ALL!

Watch Now TheĀ  Library Marketing Show, Episode 59Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.It's a good question, and... Continue Reading →

Give Your Digital Library Marketing an Accessibility Overhaul and Make Access to Your Library TRULY Open and Equal for All. Here’s Your Starter Kit.

Libraries all over the world have one thing in common (besides books). If you look at the mission statement of most any library, you will likely find a sentence about equal access to information for all. I believe most libraries... Continue Reading →

Special Request: Your Ideas for This Year’s Library Conferences Are Needed!

I come to you with a special request. We're moving into conference season. Many of these events are going virtual. That's good news. People will stay safe in the pandemic, and the reduced cost means more people will be able... Continue Reading →

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