Watch Now The Library Marketing Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →
The Best Conferences in 2021 for Anyone Looking To Learn More About Library Promotions and Marketing
A good conference can be an amazing, life-changing, work-affirming event, even in a virtual setting. You need a conference to re-energize your work, to get new ideas, and to network with people facing the same struggles as you. I publish... Continue Reading →
Watch Now The Library Marketing Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →
Every night before bed, I watch TikTok for about 20 minutes. The videos in my "For You" feed consist of funny animals doing hilarious things, fashion and makeup (I really miss dressing up!) and books. I’m outside of the platform’s... Continue Reading →
This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →
Watch Now The Library Marketing Show, Episode 90 In this episode, I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →
I am a new-ish fan of K-pop. During quarantine, my 20-year-old daughter asked me to watch a reality series with her. It features her favorite Korean boy band, Stray Kids. I was touched that she wanted to spend time together.... Continue Reading →
Watch Now The Library Marketing Show, Episode 89 In this episode, we'll talk about the top line results of the Immersive Media & Books Research Project 2020. Kudos in this episode go to Richmond Public Library for their Binge Bundles... Continue Reading →
One of the hardest and most rewarding things I ever did while working for the Public Library of Cincinnati and Hamilton County was to start a blog. It took me five years to get it off the ground. I wrote... Continue Reading →
