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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing

How to Reboot AND Optimize Your Library’s YouTube Channel for Marketing Success!

Watch Now The Library Marketing Show, Episode 84 In this episode, I'll answer a question from Jennifer of the Park Ridge Public Library. She asked, "What advice would you give to a library needing to reboot the way they use... Continue Reading →

Want To Do a Better Job at Marketing Your Library? Here’s the Secret: Read More Fiction!

I was recently looking through some old photo albums when I came across this gem. You can see my mother wrote the words "My bookworm" under this photo of me, age 7, reading "The Horse That Had His Picture in... Continue Reading →

NEW SEGMENT! Social Media Updates on Instagram, Facebook, and Pinterest That You Need To Know

Watch Now The Library Marketing Show, Episode 83 I'm starting a new segment! On the last Wednesday of every month, I'll be updating you on three headlines related to social media that pertain to library marketing. In this episode, I'll... Continue Reading →

What to Do If Your Library’s Social Media Accounts Are Hacked: A Step-by-Step Guide to Getting Control Back

In the last post, we covered ways to beef up security for your library’s social media accounts to prevent hacking. But what do you do if your accounts are compromised? It happens more often than you realize. 36 percent of... Continue Reading →

There is NO SUCH THING as Too Many Library Marketing Emails! Why Libraries are the Exception to the Rule.

Watch Now The Library Marketing Show, Episode 82 In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I'll... Continue Reading →

Six Critical Steps You Need To Take Right Now To Shield Your Library’s Social Media Accounts From an Attack

Next week on the blog: What to do if your library's social media accounts are hacked! Two years ago, I listened to two episodes of the Social Media Examiner podcast that gave me nightmares. The first episode featured an interview... Continue Reading →

📚I Was Wrong About Bookmarks! How to Use Print to Keep People Coming Back to the Library.

Watch Now The Library Marketing Show, Episode 81 When I worked at a large public library, I thought bookmarks were worthless in terms of library marketing. I was wrong! In this episode, I'll explain why I changed my mind. Plus... Continue Reading →

How To Create a Library Social Media Policy for Your Staff and Your Community That Encourages Interaction and Keeps Everyone Safe

You don’t have to do a whole lot of searching to find stories of public relations nightmares caused by a social media scandal. All it takes is one slip-up, accidental or intentional. A library employee creates an offensive post on... Continue Reading →

How to Convince Your Library Staff That Library Marketing Materials MUST Be Accessible!

Watch Now The Library Marketing​ Show, Episode 80 I recently learned that there are some library marketers who face push back when they try to make sure their marketing materials are accessible. Accessibility is a library mission. One in five... Continue Reading →

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