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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Press

Breaking News: Make Sure Your Library Gets More Press Coverage with These Six Tips from a Former Journalist

Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →

Monkeys on the Loose… and How To Decide if Your Library Should Use Newsjacking for Promotion!

Watch Now The Library Marketing​​​​ Show, Episode 90 In this episode, ​I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →

You Don’t Need a Press Release to Get Good Media Coverage of Your Library! Here’s the Secret Trick From a Former Journalist.

Watch Now The Library Marketing Show, Episode 55 Angela used to work in a TV newsroom and at a library and she shares a secret for getting good press coverage for your library. It doesn't involve writing a press release!... Continue Reading →

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

Companies You Can Use to Track Media Mentions of Your Library PLUS the Secret to Make Sure Google Alerts Catches ALL of Your Mentions!

I don't know about you, but I live in fear of something that I never imagined when I dreamed about working in library marketing. My library is getting press coverage. I know it is. But am I seeing every article,... Continue Reading →

Want More Media Coverage for Your Library? Here’s How to Fix Your Press Release!

It's ironic that a former broadcast journalist can find herself without a good plan for getting more positive news coverage for her library. And yet, that was the situation I found myself in last year. I run the content marketing... Continue Reading →

How to Get Media Coverage Without a Press Release

I have a revelation to share with you. You don't always have to send out a press release to get media attention. I KNOW, RIGHT!! Now, don't get me wrong. You should not stop sending press releases completely. In fact,... Continue Reading →

Free Tools To Help You Do PR Better

(Read time: 3 minutes, 7 seconds) Confession: when I was working as a TV journalist, I thought public relations was soooooo easy. I imagined a typical PR person spent their day sitting at a desk, cranking out press releases, one... Continue Reading →

How to Reach Cardholders Without Emails 

I spoke recently to a fellow library marketer who faced a frustrating problem. His library does not have an email marketing strategy and he believes there are no plans to adopt one. He knows I'm a fan of email marketing.... Continue Reading →

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