Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →
Watch Now The Library Marketing Show, Episode 90 In this episode, I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →
You Don’t Need a Press Release to Get Good Media Coverage of Your Library! Here’s the Secret Trick From a Former Journalist.
Watch Now The Library Marketing Show, Episode 55 Angela used to work in a TV newsroom and at a library and she shares a secret for getting good press coverage for your library. It doesn't involve writing a press release!... Continue Reading →
Companies You Can Use to Track Media Mentions of Your Library PLUS the Secret to Make Sure Google Alerts Catches ALL of Your Mentions!
I don't know about you, but I live in fear of something that I never imagined when I dreamed about working in library marketing. My library is getting press coverage. I know it is. But am I seeing every article,... Continue Reading →
It's ironic that a former broadcast journalist can find herself without a good plan for getting more positive news coverage for her library. And yet, that was the situation I found myself in last year. I run the content marketing... Continue Reading →
I have a revelation to share with you. You don't always have to send out a press release to get media attention. I KNOW, RIGHT!! Now, don't get me wrong. You should not stop sending press releases completely. In fact,... Continue Reading →
I spoke recently to a fellow library marketer who faced a frustrating problem. His library does not have an email marketing strategy and he believes there are no plans to adopt one. He knows I'm a fan of email marketing.... Continue Reading →
When I left journalism for marketing, one of my big worries about switching careers centered on the dreaded press release. Organizations love writing and sending them. They're usually glowing, self-congratulatory reports of amazing events, awards, and services. They make us feel... Continue Reading →