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Press

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

Companies You Can Use to Track Media Mentions of Your Library PLUS the Secret to Make Sure Google Alerts Catches ALL of Your Mentions!

I don't know about you, but I live in fear of something that I never imagined when I dreamed about working in library marketing. My library is getting press coverage. I know it is. But am I seeing every article,... Continue Reading →

Want More Media Coverage for Your Library? Here’s How to Fix Your Press Release!

It's ironic that a former broadcast journalist can find herself without a good plan for getting more positive news coverage for her library. And yet, that was the situation I found myself in last year. I run the content marketing... Continue Reading →

How Do You Decide What and How to Promote?

Last week, my boss and I were honored to present at the OrangeBoy Ideas Exchange, a small conference and gathering of OrangeBoy users. Presenters talk about all kinds of issues related to library marketing including email, customer privacy, and analytics.... Continue Reading →

How to Get Media Coverage Without a Press Release

I have a revelation to share with you. You don't always have to send out a press release to get media attention. I KNOW, RIGHT!! Now, don't get me wrong. You should not stop sending press releases completely. In fact,... Continue Reading →

Reporters Reveal How To Get More Press Coverage

(Read time: 3 minutes, 6 seconds) I have a confession to make. I don't know everything. I thought that I did! I spent 20 years in a TV newsroom. I thought I knew about how the media covers everything, including... Continue Reading →

Free Tools To Help You Do PR Better

(Read time: 3 minutes, 7 seconds) Confession: when I was working as a TV journalist, I thought public relations was soooooo easy. I imagined a typical PR person spent their day sitting at a desk, cranking out press releases, one... Continue Reading →

How to Reach Cardholders Without Emails 

I spoke recently to a fellow library marketer who faced a frustrating problem. His library does not have an email marketing strategy and he believes there are no plans to adopt one. He knows I'm a fan of email marketing.... Continue Reading →

Lessons From The Greatest Press Release Ever Written!

When I left journalism for marketing, one of my big worries about switching careers centered on the dreaded press release.¬†Organizations love writing and sending them. They're usually glowing, self-congratulatory reports of amazing events, awards, and services. They make us feel... Continue Reading →

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