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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Social Media

There Are 4 Major Updates to the Instagram Algorithm. ๐Ÿ˜ฒ#3 May Be a Deal Breaker for Some Libraries!

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#LibraryMarketing Show, episode 248

Instagram has made four major changes to its algorithm! One of these changes might be a deal-breaker for your library, especially if you are a team of one person. We’ll unpack the four new things you’ll have to keep in mind when posting to Instagram and how those changes impact the work of your library marketing in this episode.

Plus we’ll give kudos today to a library that won’t have to worry about changing their Instagram strategy because they’re already following best practices for one of these four new Instagram algorithm changes.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

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Just in Time for Summer Reading! Here Are 8 New Tips To Boost Engagement ๐Ÿš€ on Your Libraryโ€™s Facebook Page

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#LibraryMarketing Show, episode 241

There’s some exciting new advice on how to create engagement on your library’s Facebook page. The 8 new tips are in this episode of the Library Marketing Show.

Plus kudos goes to an academic librarian who recently received a huge award!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address and click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

What Does the TikTok Ban Mean for Your Library Marketing? Now That the Dust Has Settled, Letโ€™s Unpack the Potential Impact

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#LibraryMarketing Show, episode 240

I’m sure you’ve heard by now that U.S. President Joe Biden has signed a bill banning TikTok in the United States. What would that mean for your library marketing?

Now that the dust has settled a bit on the coverage of the ban, and speculation from experts, we’ll dive into it in this episode of The Library Marketing Show.

Plus kudos goes to a library that received a Peabody Award nomination for their short-form video content!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address and click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

๐Ÿ‘ŽEngagement on Instagram Reels Is Going Down the Drain! Can It Be Fixed? Hereโ€™s the Latest Advice for Your Library.

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#LibraryMarketing Show, episode 235

You’re not imagining it: Engagement on Instagram Reels is going DOWN. And it’s happening not only to libraries but to content creators from all industries. What is going on?! And is there anything we can do to reverse this trend? We’ll dive into it in this episode of the Library Marketing Show.

Plus, kudos go to a library that’s been doing something that received coverage on a national television news program.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address and click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

Hijacked! 2 Tips for Responding When Trolls Comment On Your Library Social Media Accounts

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#LibraryMarketing Show, episode 234

Managing social media for a library is hard enough without trolls commenting on your promotional posts. But it does happen! So…

How do you handle it when someone hijacks the comment section of your library’s social media posts? I have some advice for you in this Library Marketing Show episode.

Plus, kudos go to a library that’s been doing something fun and unusual for more than 20 years to promote their collection!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address and click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

๐Ÿค– Let the Robots Help: How ChatGPT Can Make Posting to Social Media Faster and Easier

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#LibraryMarketing Show, episode 232

I have a new trick that I use in my own workday for posting across multiple social media platforms. It helps me stay within best practices in terms of post length. And this is one of those instances in which the robots are very helpful!

I will show you exactly how I do this, in this episode.

Plus, kudos go to an academic library that uses Instagram Live to build excitement and engagement.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address and click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

๐ŸคซThe 2 Secret Tricks I Use To Get More Organic Reach for Facebook Posts

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#LibraryMarketing Show, episode 230

Not long ago, I got back in the social media game posting for the company I work for, NoveList. Very quickly, I remembered how difficult it is to get organic reach on regular Facebook feed posts!

But then I learned two little tricks that take me about 30 seconds a day. They work! So I’m going to share them with you in this episode

Plus, kudos go to a library that got national press coverage for an initiative to get people back into their physical branches.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address and click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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