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Angela Hursh

How to Gather Patron Stories for Library Promotion!

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The Library Marketing Show, Episode 67

In this episode, Angela answers a question from Emily Orischak, Community Relations Coordinator at Berks County Public Libraries. She wants to know how to gather stories from your library patrons about why they love and use the library! Angela shares some tips that any library can use.

Kudos in this episode comes from Carrie Weaver who nominated the Peters Township Public Library for the work they did promoting books during Banned Books Week.

Carrie said, “I have to nominate the staff members at my library who created an awesome video to explain Banned Book Week and show several examples of books that are banned. We also have a display of all of our banned books in the main lobby for people to check out and celebrate their right to read! I am so proud of them!”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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We Want YOU to a Join a NEW Library Marketing Book Club! Here’s the Scoop.

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The Library Marketing Show, Episode 66

In this episode, Angela invites you to join a new Library Marketing Book Club organized by Chris Boivin of the Jacksonville Public Library.

Kudos in this episode goes to Mid-Mississippi Regional Library System for their Dial-a-Story service.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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My Favorite 💜Ways to Use Customer or Patron Testimonials for Library Marketing!

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The Library Marketing Show, Episode 65

In this episode, answers a viewer question about how to use customer testimonials for library marketing.

Kudos in this episode goes to Madison County in Mississippi for creating a Virtual Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Three Questions You Need to Ask Yourself to Create Inspirational Library Marketing!

Three Questions That Lead to Inspirational Library Marketing

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The Library Marketing Show, Episode 64

In this episode, Angela shares a key point learned at the Library Advocacy and Funding Conference, sponsored by EveryLibrary. Presenter Kimberly Solarz Gordan shared three questions to ask yourself that will set your library apart and make your marketing inspirational.
 
Kudos in this episode goes to National Trust South East for their fun Twitter game of Clue, something I’d love to see a library replicate.  

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!


See Previous Episodes of The Library Marketing Show

Watch Angela’s 60-second Book Review Series

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Five BIG Reasons Why Your Library Needs a Targeted Social Media Strategy

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The Library Marketing Show, Episode 63

In this episode, Angela answers a viewer request. “I need help justifying to my people why our organization should have a targeted strategy rather than just ‘will you post this, please?'”

She also shares Kudos with the blog, Ontarian Librarian.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Are My Library Email Metrics Good…. or Bad?! Here Are the Latest Stats to Help You Figure It Out.

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The Library Marketing Show, Episode 62

In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good!

She also shares Kudos with the Madison Public Library for their back-to-school teacher button project.

Check out the virtual conferences I’ll be attending. Let’s connect!

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

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The Library Marketing Show, Episode 61

In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of!

She also shares Kudos with the Tavistock Library in the UK for their reopening video which they did like an airline safety message.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Why Your Library Should Have One Social Media Account to RULE THEM ALL!

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The  Library Marketing Show, Episode 59

Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.

It’s a good question, and one that Angela gets all the time. Watch the video to find out what she advises.

Kudos this week to the Public Library of Cincinnati and Hamilton County for unveiling a new website and branding in the midst of a pandemic!  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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What to Do When Someone Tells Your Library to CALM DOWN on Social Media!

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The  Library Marketing Show, Episode 58

Angela is back in her outdoor work space. She answers a question from a viewer who said: “We have gotten a lot of criticism recently for posting too much on social media. We’ve even had people reach out to us and tell us to ‘calm down!’ How do I approach this? I have decreased the amount of posting (1-2/day on FB, 2-3/ week on Insta and Twitter), but I have noticed a plateau in our engagement on social media. Help!!!”

Angela talks about what to do!  

Kudos this week to Mandel Public Library for an amazing post, which you can share if you give them credit.  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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