Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Open Search
Tag

Angela Hursh

Five BIG Reasons Why Your Library Needs a Targeted Social Media Strategy

Watch Now

The Library Marketing Show, Episode 63

In this episode, Angela answers a viewer request. “I need help justifying to my people why our organization should have a targeted strategy rather than just ‘will you post this, please?'”

She also shares Kudos with the blog, Ontarian Librarian.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

4

Are My Library Email Metrics Good…. or Bad?! Here Are the Latest Stats to Help You Figure It Out.

Watch Now

The Library Marketing Show, Episode 62

In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good!

She also shares Kudos with the Madison Public Library for their back-to-school teacher button project.

Check out the virtual conferences I’ll be attending. Let’s connect!

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

5

The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

Watch Now

The Library Marketing Show, Episode 61

In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of!

She also shares Kudos with the Tavistock Library in the UK for their reopening video which they did like an airline safety message.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

1

Why Your Library Should Have One Social Media Account to RULE THEM ALL!

Watch Now

The  Library Marketing Show, Episode 59

Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.

It’s a good question, and one that Angela gets all the time. Watch the video to find out what she advises.

Kudos this week to the Public Library of Cincinnati and Hamilton County for unveiling a new website and branding in the midst of a pandemic!  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

2

What to Do When Someone Tells Your Library to CALM DOWN on Social Media!

Watch Now

The  Library Marketing Show, Episode 58

Angela is back in her outdoor work space. She answers a question from a viewer who said: “We have gotten a lot of criticism recently for posting too much on social media. We’ve even had people reach out to us and tell us to ‘calm down!’ How do I approach this? I have decreased the amount of posting (1-2/day on FB, 2-3/ week on Insta and Twitter), but I have noticed a plateau in our engagement on social media. Help!!!”

Angela talks about what to do!  

Kudos this week to Mandel Public Library for an amazing post, which you can share if you give them credit.  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

1

I Took a Vacation… and Realized Two Big Things About Libraries and Library Marketing!

Watch Now

The Library Marketing Show, Episode 57

Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you.

And she shares kudos this week for all the libraries who managed to pivot super fast and make their Summer Reading work in a pandemic. It was HARD WORK and you deserve kudos! 👏👏

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

0

The VERY LATEST Info on Pinterest and What It Means For Library Marketing!

The VERY LATEST Info on #Pinterest and What It Means For Library Marketing!

Watch Now

The Library Marketing Show, Episode 56

Angela reveals the juicy nuggets inside the Pinterest Advertising Guide and explains how this new info applies to libraries doing marketing on Pinterest.

Also Kudos to the Monroe County Public Library in Bloomington, IN for their clever and cute “masks required” video. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

4

You Don’t Need a Press Release to Get Good Media Coverage of Your Library! Here’s the Secret Trick From a Former Journalist.

Watch Now

The Library Marketing Show, Episode 55

Angela used to work in a TV newsroom and at a library and she shares a secret for getting good press coverage for your library. It doesn’t involve writing a press release!

Also, a reader wants to know if YOU know of any cartoon artists doing library-specific drawings or memes to share on social media. If you do, let her know in the comments!

Also Kudos to the winners of the 2020 PR Xchange Award Winners!

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Would you like to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, and LinkedIn. 

4

COVID-19 is STRESSFUL for Library Workers. Here Are Tips to Help You Feel Better.

Watch Now

The Library Marketing Show, Episode 52

Angela talks about the stress that many library staff feel because of the pandemic. The worries in our personal and professional lives are causing us to feel overwhelmed. It’s okay. You are not alone. Here is a great study about how stress affects your brain. Angela shares her personal tips for coping with stress in this unique time.

Do you have tips or coping mechanisms? Please share them in the comments.

Also Kudos to Rutherford County Library System IT Administrator, Kevin Robertson, for creating this great “bounce back” page of resources for patrons. Kevin was nominated by Carol Ghattas of Linebaugh Public Library. Nominate someone to receive kudos by commenting on this post.

What did you think of this episode? Do you have an episode suggestion? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!  

6

A WordPress.com Website.

Up ↑