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Your Video Views Might Not Mean What You Think

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Library Marketing Show, episode 350

Your library’s video got 5,000 views. Great! But what does that actually mean?

If you’re using video on Facebook, Instagram, TikTok, YouTube, or LinkedIn, you might be surprised by what each platform considers a “view.” And that matters when you’re trying to figure out whether your library’s video marketing is actually working.

In this episode of The Library Marketing Show, I’m breaking down what those view counts really tell you and the metrics you should pay attention to if you want to know whether people are actually watching, paying attention, and taking action.

Plus, kudos go to an entire state of libraries for doing something truly extraordinary.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Breaking News: Facebook Is Charging Libraries to Share Links

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Library Marketing Show, episode 349

I had a completely different topic planned for today’s Library Marketing Show.

Then Facebook dropped some news that could have a big impact on how libraries use social media: the platform is beginning to charge some libraries to include links in their posts.

If Facebook is one of your library’s primary ways of driving people to your website, events, programs, resources, or online services, this is something you need to understand.

In this episode, I’m breaking down what’s happening, what it could mean for library marketing, and why this may be a sign that we need to rethink how much of our marketing strategy depends on social media platforms we don’t control.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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