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Library Marketing Show, episode 350

Your library’s video got 5,000 views. Great! But what does that actually mean?

If you’re using video on Facebook, Instagram, TikTok, YouTube, or LinkedIn, you might be surprised by what each platform considers a “view.” And that matters when you’re trying to figure out whether your library’s video marketing is actually working.

In this episode of The Library Marketing Show, I’m breaking down what those view counts really tell you and the metrics you should pay attention to if you want to know whether people are actually watching, paying attention, and taking action.

Plus, kudos go to an entire state of libraries for doing something truly extraordinary.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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