Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →
I realized something significant in the past few months. It has changed the way I think about library marketing. I have built a pretty great team and I’ve been vigilant about using data to help me market my library with... Continue Reading →
A few weeks ago, I had an incredibly disappointing interaction with a man I've looked up to for ages. I'm not going to name him or his website in this post. But I've been listening to his podcasts for more... Continue Reading →
I bet you've been part of a discussion at some point about the use of the word customer. It's happened to me several times in my nearly six years at my library, including this week. There are a lot of... Continue Reading →
I had an amazingly and scary experience this week. My library is in the very first stages of comprehensive facilities plan. With money from a levy passed by our county voters in May, we're going to renovate or rebuild ALL... Continue Reading →
There is an undeniable connection between customer service and successful marketing and to ignore the role that a personal, caring interaction with a customer can have for your library is dangerous. Don’t take your customers for granted. Help them solve... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 