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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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customer service and libraries

Two Key Areas of Marketing Focus That Will Deepen Your Community’s Loyalty to Your Library and Create the Truly Engaged Library User

Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →

The Seven-Step Process to Empower Your Branch Staff and Turn Them into Incredible Library Marketing Ambassadors

I realized something significant in the past few months. It has changed the way I think about library marketing. I have built a pretty great team and I’ve been vigilant about using data to help me market my library with... Continue Reading →

I Asked a Podcast Host to Stop Interrupting His Guests. 😠 What His Reaction Can Teach Us About Library Customer Service.

A few weeks ago, I had an incredibly disappointing interaction with a man I've looked up to for ages. I'm not going to name him or his website in this post. But I've been listening to his podcasts for more... Continue Reading →

Customer Is Not a Dirty Word! Why Libraries Should Shift Their Focus to Customer Experience to Stay Competitive and Relevant

I bet you've been part of a discussion at some point about the use of the word customer. It's happened to me several times in my nearly six years at my library, including this week. There are a lot of... Continue Reading →

The Best Thing You Can Do is Leave the Safety of Your Desk

I had an amazingly and scary experience this week. My library is in the very first stages of comprehensive facilities plan. With money from a levy passed by our county voters in May, we're going to renovate or rebuild ALL... Continue Reading →

The Best Library Customer Service Advice from an Expert

There is an undeniable connection between customer service and successful marketing and to ignore the role that a personal, caring interaction with a customer can have for your library is dangerous. Don’t take your customers for granted. Help them solve... Continue Reading →

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