Watch Now The Library Marketing Show, Episode 133: In this episode, I'll address a recent discussion in the chat of a virtual conference I attended. The commenter said, "I struggle with marketing our digital collection when my goal is getting... Continue Reading →
Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.
If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →
Watch Now In this episode, we'll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN'T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 