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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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digital marketing

Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.

If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →

Break Free from the Poster-Flyer-Bookmark Cycle and Convince Your Library Co-Workers that Digital Marketing is Better than Print Marketing!

If there's one problem all library marketing professionals share, it's this:┬áLibrary staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →

The Library Marketing Show Episode 12: How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

Watch Now In this episode, we'll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN'T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and... Continue Reading →

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