WATCH NOW The #LibraryMarketing Show, Episode 43 In this episode, Angela shares three very simple ways you can add punch to your email subject line and header text. Doing one of these three things every time you send an email... Continue Reading →
In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →
If you've read my blog for any length of time you know that I believe in email marketing for libraries. At my library, we've used email to communicate with cardholders for more than three years and it's the most powerful... Continue Reading →