In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →
If you've read my blog for any length of time you know that I believe in email marketing for libraries. At my library, we've used email to communicate with cardholders for more than three years and it's the most powerful... Continue Reading →
