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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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email marketing for libraries

Click Now! What’s a Good Click-Thru Rate For Library Marketing and How Do You Make Your CTR Rise?

https://youtu.be/-W7u859MAr4 Click to watch the episode. The Library Marketing​​​​​​​​ Show, Episode 166: This episode is all about click-thru rates for digital promotions! This topic was suggested by a viewer named Lily who says, "We have a super high open rate... Continue Reading →

Make Sure Your Library Promotional Emails Get Noticed in the Inbox! Here Are Some Tips That Actually Work.

https://youtu.be/RotNDKUe6r0 The #LibraryMarketing​​​​​​​​ Show, Episode 162: This episode is my response to a recent comment by a library staffer. They believe that marketing emails aren't worth their time because people receive too many emails from brands. That's a common misconception.... Continue Reading →

📧How to Do Library Email Segmentation for Promotions on a Limited Budget![VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 138: In this episode, I'll answer a viewer's question. Michelle from Atlantic Public Library writes, "I am the director of a small library serving about 7,000 people in rural southwest Iowa. You have... Continue Reading →

6 Super Easy Tricks to Make Your Library Emails Stand Out in the Inbox AND Get Great Results

Last week, I wrote about the new email marketing data that changed the way I think about email and libraries. This week, I wanted to share more new tips to help you improve the chances your email subscribers will act.... Continue Reading →

🤯The Latest Mind-Blowing Data on Email Marketing That Made Me Rethink Everything I Know AND What That Means for Your Library

The most powerful tool you have to reach your community is email. I know there are some readers who don't believe me. But here's a fact that cannot be denied: 90 percent of Americans over the age of 15 use... Continue Reading →

12 Super Easy and Incredibly Effective Ways To Get More People To Sign Up for Your Library’s Email Subscriber Lists

Special Request: Please fill out this one-question survey about your library's social media use. Thank you! For libraries large and small, public, private, and academic, there is but one powerful promotional tool that you can use to reach as many... Continue Reading →

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →

Psychographics Are the Key to Powerful Email Marketing: How to Unlock the Motivations and Aspirations of Your Cardholders

This is the second in a two-part series on email marketing for libraries. Read part one here. At the Library Advocacy and Funding Conference in September, a new buzzword seemed to be on the lips of many of the presenters.... Continue Reading →

The Emoji Experiment: The Pros and Cons of Adding Emojis to Your Library Marketing Email Subject Lines

I notice it, groggy from sleep. I check my email, as one does, first thing in the morning before getting out of bed. 😉 The sight of it causes my heart to skip a beat. "It's going to be a... Continue Reading →

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