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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Email Marketing

📧How to Do Library Email Segmentation for Promotions on a Limited Budget![VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 138: In this episode, I'll answer a viewer's question. Michelle from Atlantic Public Library writes, "I am the director of a small library serving about 7,000 people in rural southwest Iowa. You have... Continue Reading →

5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

First impressions are important. The subject line of your library marketing email is your first chance to communicate the value of your email to the person receiving it. It may be your ONLY chance to get someone's attention to engage with... Continue Reading →

6 Super Easy Tricks to Make Your Library Emails Stand Out in the Inbox AND Get Great Results

Last week, I wrote about the new email marketing data that changed the way I think about email and libraries. This week, I wanted to share more new tips to help you improve the chances your email subscribers will act.... Continue Reading →

🤯The Latest Mind-Blowing Data on Email Marketing That Made Me Rethink Everything I Know AND What That Means for Your Library

The most powerful tool you have to reach your community is email. I know there are some readers who don't believe me. But here's a fact that cannot be denied: 90 percent of Americans over the age of 15 use... Continue Reading →

Timing Is Everything: How To Determine the Perfect Day and Time To Send Library Emails

The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →

Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.

If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →

How To Put Together a Promotional Email Drip Campaign for Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 98 In this episode, I'll explain what an email drip campaign is, why you might want to use a drip campaign for library promotions, and then HOW to actually put the campaign together!... Continue Reading →

There is NO SUCH THING as Too Many Library Marketing Emails! Why Libraries are the Exception to the Rule.

Watch Now The Library Marketing Show, Episode 82 In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I'll... Continue Reading →

Psychographics Are the Key to Powerful Email Marketing: How to Unlock the Motivations and Aspirations of Your Cardholders

This is the second in a two-part series on email marketing for libraries. Read part one here. At the Library Advocacy and Funding Conference in September, a new buzzword seemed to be on the lips of many of the presenters.... Continue Reading →

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