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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Email Marketing

There is NO SUCH THING as Too Many Library Marketing Emails! Why Libraries are the Exception to the Rule.

Watch Now The Library Marketing Show, Episode 82 In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I'll... Continue Reading →

Psychographics Are the Key to Powerful Email Marketing: How to Unlock the Motivations and Aspirations of Your Cardholders

This is the second in a two-part series on email marketing for libraries. Read part one here. At the Library Advocacy and Funding Conference in September, a new buzzword seemed to be on the lips of many of the presenters.... Continue Reading →

Targeted Email Marketing for a New Era, Part One: The Pros and Cons of How Most Libraries Segment Their Audiences

This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →

Are My Library Email Metrics Good…. or Bad?! Here Are the Latest Stats to Help You Figure It Out.

Watch Now The Library Marketing Show, Episode 62 In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good! She also shares Kudos with the... Continue Reading →

The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

Watch Now The Library Marketing Show, Episode 61 In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of! She also shares Kudos with the Tavistock Library... Continue Reading →

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

Watch Now The Library Marketing Show, Episode 48 Angela is back in her outdoor work tent and this week, she's sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media?... Continue Reading →

Now is the Absolute BEST Time to Prove Digital Promotions are Essential for Library Marketing. Here’s How to Gather Evidence.

I had a wonderful conversation with a librarian from Canada this week. She heads technical services at her library. We were brainstorming about ways to market her library services, programs, and collection during the COVID-19 shutdown. And we both realized... Continue Reading →

Break Free from the Poster-Flyer-Bookmark Cycle and Convince Your Library Co-Workers that Digital Marketing is Better than Print Marketing!

If there's one problem all library marketing professionals share, it's this: Library staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →

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