Library marketers are asked to make a lot of miracles happen. We are asked to grow circulation, drive attendance at programs, and increase the visibility of our libraries. To reach your goals for 2020, your library marketing needs to stay... Continue Reading →
A few months ago, the Urban Library Council's Marketing and Communications team organized a conference call with library marketers across the United States. Part of the conversation focused on diversity in library marketing. It's an important topic and frankly, I... Continue Reading →
Dark social sounds menacing, like a bad guy from a comic book or a low-budget science fiction action movie. But the reality isn't a sexy or as dangerous as it sounds. Dark social refers to the practice of sharing content... Continue Reading →
It's no secret that I'm a super fan of Jay Acunzo. This guy is smart and ambitious, yet he's truly dedicated to making the marketing world a more creative place. He's got credentials. He's a former employee of Google and Hubspot.... Continue Reading →
The great marketing and writing expert Ann Handley said in a recent session at the Content Marketing World conference, "Writing makes you vulnerable. There is no magic feather in writing. It's more ephemeral than words but it seems elusive and... Continue Reading →
I am woman enough to admit it: making sure our Library website works well, draws visitors, is easy to navigate, and makes life better for our cardholders is hard. I bet you can relate. Library websites are notoriously clunky and... Continue Reading →
This is the time of the year when I start to formulate strategies for the next 12 months for all aspects of my team's work, including social media, content marketing, contacting the press, and targeted email messaging. Three of the... Continue Reading →
I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →
It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library
The lowest moment in my library career came about four years ago, when my library endured a year of bad press. First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly... Continue Reading →
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