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Expert Advice

It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library

The lowest moment in my library career came about four years ago, when my library endured a year of bad press. First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly... Continue Reading →

The Top Eight Free Websites to Spy on Competitors and Get Ahead in the Library Marketing Game!

Library marketers are asked to make a lot of miracles happen. We are asked to grow circulation, drive attendance at programs, and increase the visibility of our libraries. To reach your goals for 2020, your library marketing needs to stay... Continue Reading →

Expert Advice on How to Work Diversity Into Your Library Marketing

A few months ago, the Urban Library Council's Marketing and Communications team organized a conference call with library marketers across the United States. Part of the conversation focused on diversity in library marketing. It's an important topic and frankly, I... Continue Reading →

Why Libraries Should Stop Worrying About Dark Social!

Dark social sounds menacing, like a bad guy from a comic book or a low-budget science fiction action movie. But the reality isn't a sexy or as dangerous as it sounds. Dark social refers to the practice of sharing content... Continue Reading →

Constraints Are Your Strengths: The Hidden Secret to Life-Changing Library Marketing

It's no secret that I'm a super fan of Jay Acunzo. This guy is smart and ambitious, yet he's truly dedicated to¬†making the marketing world a more creative place. He's got credentials. He's a former employee of Google and Hubspot.... Continue Reading →

Nine Writing Tools That Will Change the Way Your Market Your Library

  The great marketing and writing expert Ann Handley said in a recent session at the Content Marketing World conference, "Writing makes you vulnerable. There is no magic feather in writing. It's more ephemeral than words¬†but it seems elusive and... Continue Reading →

Five Super Easy Ways to Hook Teen Cardholders for Life!

Before you read this post, read this one. Okay, now you're ready to tackle marketing to teens. It's an important demographic and we need to focus our efforts on them to secure the future of our libraries. And if you... Continue Reading →

Five Easy Ways To Make Sure Your Library Website Doesn’t Suck

I am woman enough to admit it: making sure our Library website works well, draws visitors, is easy to navigate, and makes life better for our cardholders is hard. I bet you can relate. Library websites are notoriously clunky and... Continue Reading →

Three Pieces of Advice Library Marketers Can Use Right Now

This is the time of the year when I start to formulate strategies for the next 12 months for all aspects of my team's work, including social media, content marketing, contacting the press, and targeted email messaging. Three of the... Continue Reading →

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