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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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BIG Changes Are Coming to Facebook Plus Instagram & YouTube Updates: Here Are Your Social Media Headlines for Libraries, July 2022

Watch The Library Marketing​​​​​​​​ Show, Episode 148 In this episode, we have the top three social media headlines. There are huge changes coming to the Facebook algorithm (again!) plus a new feature on Instagram and why you might want to... Continue Reading →

Spending Library Money on Social Media: The Beginner’s Guide to Buying Promotional Ads on Facebook, Instagram, and YouTube [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library When I was a kid, I was careful to always order the least expensive meal on the menu. When we shopped for clothes, I always picked the cheapest option. At the start... Continue Reading →

Instagram Adds Automated Captions, Facebook Expands Reels, and TikTok Goes Long: The Top Social Media Headlines for Libraries [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 136: In this episode, we'll share the top three headlines and changes coming to Instagram, Facebook, and TikTok, and talk about their impact on library promotions and marketing. Kudos in this episode go... Continue Reading →

New Features on YouTube and Facebook, Plus Why You Might Want to Rethink Where You Spend Your Media $$: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 128 In this episode, I'll share the latest social media updates for January 2022, including a new way to filter analytics on YouTube and a new way to share video clips from Facebook... Continue Reading →

My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 120 In this episode, I'll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it's in... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Facebook

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: InstagramTikTokLinkedInYouTubePinterest These are the top platforms used by libraries according to a survey I conducted. Facebook... Continue Reading →

Instagram and Facebook Add Features, Twitter Talks Gen Z Use: Social Media Updates for Libraries!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 117 In this episode, we'll share the latest social media platform headlines and break down what they mean for libraries. That includes a new scheduling feature for Instagram, a new, easy way for... Continue Reading →

TikTok Pins, Facebook & Instagram Trending Topics, and New Twitter Control Options: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 112 In this episode, I've got three big updates for libraries that will affect your ability to post to social media. Kudos go to the University of North Carolina Libraries for their free... Continue Reading →

Twitter Stats, Facebook’s Free Social Impact Conference, and YouTube’s Aesthetic Guide: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 107 It's time for social media updates for libraries! We'll highlight three headlines and talk a bit about their impact on library social media. Kudos in this episode go to the Columbus Library... Continue Reading →

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