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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Putting ChatGPT to The Test: Will It Help Your Library With Promotions? Plus A Free Spreadsheet of Prompts To Get You Started!

Photo courtesy Cincinnati and Hamilton County Public Library

When I was a kid, I always wanted a robot.

I blame The Jetsons. They made robots look fun and practical. I imagined my robot would do my chores for me and leave me more time to read.

It’s not exactly the same thing, but I must admit I am having some fun playing with ChatGPT. It can’t clean my house or weed my flower bed. But it does make the work of library promotion easier, as you saw in last week’s post.

How to use ChatGPT 

ChatGPT isn’t going to do all the work for you. And it’s not perfect. But it can save you time. It can also help when you just aren’t feeling very creative.

Here are some basic tips that I gained from playing around with the tool.

  • Be as clear and specific as possible about what you want it to generate. For example, if you want the text to be a certain length, tell the tool.
  • Use conversational language like how you would speak or write.
  • Before giving it a prompt, ask the tool to take on a specific role. “Act like a social media specialist.”
  • If you have examples of the type of content you want ChatGPT to generate, provide them as part of your prompt.
  • If you aren’t satisfied with what the tool generates, you can ask it to try again. If it appears to get stuck, you can type in “Keep going” and it will continue. You can train it to generate more accurate responses by providing feedback. 

ChatGPT for Library Promotions Spreadsheet

Libraries love to share resources with each other. And I love that about libraries.

So, as I was writing this series, I thought it would be a good idea to start a spreadsheet where any library using ChatGPT could record their prompts. Then, if you ever want to use ChatGPT but don’t know what to ask it, you can refer to this shared spreadsheet!

I’ve divided the spreadsheet into categories: social media, website, blog posts, videos, emails, print materials, ads, annual reports, and other promotions.

Anyone can add or take a prompt anytime. I hope you find it to be helpful! Here’s the spreadsheet of ChatGPT prompts for library promotions.

Using ChatGPT for real-world library promotions

I asked a group of library marketers to share how they’re using ChatGPT. When they didn’t provide a direct example, I tested the application to see what results I would get for each task. As you’ll see, the results were varied.

To write letters and blog posts

The director of the Bibliotech Library used ChatGPT to write a letter to her patrons. She called the results “…a little generic—but also shocking and a little creepy.”

To improve video scripts

To test this, I took the transcript of my intro from the May 10th episode of The Library Marketing Show and asked ChatGPT to make it “more interesting and succinct.” Here are the results:

Are you making a big mistake with your library’s email marketing? It’s not too late to fix it! In this episode of The Library Marketing Show, we’ll explore a tweet from marketing expert Jay Acunzo, who suggests that we focus more on making our email content valuable rather than just growing our subscriber list. Let’s take a closer look at how we can ensure that the emails we send are truly worth sending.

I’m curious about which intro is more interesting to you! Let me know in the comments.

Social media posts

One library staffer said, “It gives me a starting place, and then I make it my own. I view it as a beginner writer and then I’m the final content creator and editor.”

I did my own experiment, asking ChatGPT to write a LinkedIn post promoting a webinar on the fantasy genre of books. Here’s what it came up with.

This post ended up getting the least number of impressions, likes, and comments of any of my LinkedIn posts in the past two weeks. I think that’s because it didn’t sound like me. Also, I’ve noticed ChatGPT is a little obsessed with emojis. I love emojis, but it likes to insert them in every sentence.

Ideas for blog posts

I asked ChatGPT to give me an idea for a blog post that would convince someone to donate to the library. It gave me a title and an entire outline!

Title: “Why Your Donation to Our Library Matters: Supporting the Heart of Our Community”

Introduction: Our library is a cornerstone of our community, providing access to books, educational resources, and community events. However, like many libraries, we rely on donations from our patrons and supporters to continue offering these vital services. In this blog post, we’ll explore why your donation to our library matters, and how it can help support the heart of our community.

Body:

1. Supporting literacy and education – Donating to our library means supporting literacy and education in our community. Your donation helps us to purchase new books, e-books, and audiobooks that educate and inspire people of all ages. Additionally, your donation can help us offer programs that support early literacy, such as storytimes, summer reading programs, and after-school homework help.

2. Creating a community hub – Our library is more than just a place to check out books. It’s a community hub that offers a range of services and resources, from free Wi-Fi and computer access to community events and meeting spaces. Your donation helps us to maintain and improve these services, ensuring that our library remains a welcoming and inclusive space for everyone.

3. Fostering lifelong learning – Our library is a place where people of all ages can learn new skills and discover new interests. From book clubs and writing workshops to coding classes and maker spaces, your donation helps us offer a wide variety of programs that foster lifelong learning and personal growth.

Conclusion: Donating to our library isn’t just about supporting a building or an institution. It’s about supporting the heart of our community – a place that provides access to knowledge, resources, and community events that bring us all together. Your donation helps us to continue offering these vital services, ensuring that our library remains a vibrant and vital part of our community for generations to come. Thank you for your support!

I found this answer to be pretty great. The only thing it’s missing is a patron-as-hero story, which would give the reader the chance a real-world example and build empathy. But this answer would be very helpful as a starting point.

Tag lines for book displays

I asked ChatGPT to create a tagline for a book display about the coronation of King Charles. Here are the results:

1. “The dawn of a new era: Explore the history of King Charles’ coronation.”

2. “Long live the king: Discover the story behind Charles’ ascension to the throne.”

3. “A royal affair: Step back in time to witness the coronation of King Charles.”

4. “From ceremony to history: Uncover the significance of King Charles’ coronation.”

5. “Crowning glory: Explore the pomp and circumstance of King Charles’ coronation ceremony.“

This is a good example of the time limitations of ChatGPT. Because its data feed only extends to 2021, it assumed I was referring to King Charles I or King Charles II.

Training announcements

A library staffer told me that she asked ChatGPT to give her an announcement like the Star Wars opening scrawl. Here is the result:

Subject lines for email

I asked ChatGPT to write a subject line for an email about how to use ChatGPT for library promotions. Here is the result:

Revolutionize Your Library Promotion Efforts with ChatGPT: Here’s How.

I ran this subject line through Sharethrough’s Headline Analyzer. It got an average score. But it would be a good starting point if you were looking for ideas.

Data analysis

I entered this prompt into ChatGPT: “I sent an email to 2,516 people. It had a 56% open rate and a 13% click rate. 10 people checked out books they saw in the email and 14 signed up for programs. Is that good?” The application said:

Based on the information provided, it looks like your email campaign had a successful engagement rate.

– The 56% open rate indicates that more than half of the people who received your email were interested enough to open it and see what it contained.

– The 13% click rate means that of those who opened the email, a good portion clicked on a link within the email to learn more or take some sort of action.

– With 10 people checking out books and 14 signing up for programs, it appears that your email had a direct impact on some people’s engagement with your library.

I agree with ChatGPT’s assessment.

More Advice

8 Secrets to Writing Irresistible, Must-Open Library Email Subject Lines PLUS 6 Free Tools To Ensure Success!

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8 Secrets to Writing Irresistible, Must-Open Library Email Subject Lines PLUS 6 Free Tools To Ensure Success!

Photo courtesy Cincinnati and Hamilton County Public Library

Your subject lines play a significant role in the success of your library email marketing campaigns. They’re the first thing your recipients notice about your emails. 

And a good subject line is crucial because you can’t get email recipients to take an action, like registering for a program or downloading a book, unless they open your email.

The subject line is also the most difficult part of the email to create, at least for me! So today I’m going to share the tricks I use to write better subject lines. I’ve shared these tips with the libraries I’ve worked as well as my own staff at NoveList. We’re using these tips to increase open and click-through rates.

And I want to issue a challenge.

I want to see your best library marketing subject lines! When you write a great subject line, just forward the email to ahursh@ebsco.com.

At the end of every month, I’ll recognize the best subject lines from libraries in the Kudos section of The Library Marketing Show.

Here are 8 tips to help you create those irresistible library marketing email subject lines. Scroll down to the bottom of the post for 6 free online tools to help you make sure your subject line is the best it can be.

Tip #1: Write the subject line AFTER you create the email.

If you write the body of the email first, you’ll have the tone, the graphics, and the call to action decided by the time you get to the subject line. Those elements will help you write a subject line that works well for the email. By the time you get to it, the subject line might write itself!

Tip #2: Be personal.

Many libraries don’t have the budget for the automated personalization of emails. But that doesn’t mean you can’t still add a personal touch to your subject line.

Email marketing expert Jay Schwedelson says open rates increase when you add a personal touch. According to Jay’s research, here are some specific examples of exactly how much open rates increase when you add this bit of personalization.

  • Geography: 26 percent. Example: Join other readers in Smithville and take the Winter Reading Challenge.
  • Life Event: 31 percent. Example: High school seniors get an extra boost of confidence with the library’s online college prep course.
  • Hobby or interest: 22 percent. Example: Knitters… we want to help you create your next project!
  • Generation: 25 percent. Example: Gen Xers—get a dose of movie nostalgia with Kanopy!

Personalization signals to your community that a real person was thinking of them when they sent this email.

Tip #3: Say something urgent. 

Urgency can create the “fear of missing out”(FOMO) effect in your emails.

For example, you can use urgent language to promote the Big Library Read promotions from Overdrive. This is a limited-time offer and using urgent language in the subject line is appropriate. Phrases like Hurry, Limited time offer, and Ending soon will increase participation.

You can also use urgent language to promote programs with a registration cap. Phrases, like Grab your seat now, will prompt people to open your library’s emails and increase registration and attendance.

Tip #4: Start with an “alert” phrase.

Using words like Alert, Sneak peek, First look, and Hey there to stop email recipients from scrolling past your message in their inbox. You might think they’re so overused by big brands that there is no way a library cardholder will engage with that language. You’d be wrong.

Cardholders are honestly accustomed to very serious library emails which avoid alert language. So, when you do use it, it grabs their attention.

Tip #5: Use sentence case.

Your library emails should be written to connect with people. For everyone but the President of the United States or the King of England, that means a more conversational tone.

Sentence case will make your library email seem like it’s coming from a friend. For example: Do this one last thing for your library in 2022 or If you love free books, you’ll want to open this email.

Tip #6: Use emojis.

Emojis work because the brain processes visual information 60,000 times faster than text. More than 90 percent of the information that we process is visual.

The emoji drawing stands out in a line of letters. And if your recipient is using a device that adds color to the emoji, that also makes your subject line pop.

For example, 🎵 Now THIS sounds like a fun Tuesday night! Or Best 👏 book 👏 ever! 👏

Tip #7: Attempt alliteration.

Alliteration can break the monotony for someone scanning through their inbox. It’s catchy and memorable.

And you don’t have to do it for every word in your subject line. Use it on two or three keywords and watch your open rate increase. For example, Fast fixes for the winter reading blahs or Grandparents get groovy at the library’s new exercise class.

Tip #8: Use a subject line analyzer.

There are lots of free choices. Each has its own method for predicting the success of a subject line.

A good rule of thumb is to run your subject line through two or three analyzers. If you consistently get a good score, you’ve got a good subject line!

Here are six free options.

More advice

The Emoji Experiment: The Pros and Cons of Adding Emojis to Your Library Marketing Email Subject Lines

5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

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14 Completely Random and Free Tools You Need in Your Life To Make Your Library Promotional Work Easier

Photo courtesy Public Library of Cincinnati and Hamilton County

My mother believes the old-fashioned way is the best way to do most things.

She prefers mixing cookie dough with a spoon rather than using her KitchenAid mixer. She likes wrapping gifts with paper rather than using gift bags. She hangs her towels on the clothesline in the summer, rather than using the dryer.

I’m the complete opposite. If there is an easier way to do my household and cooking chores, I’m in. Give me all the gadgets. Hand me the tools. Machines are my friends.

For the past few months, I’ve been collecting a list of tools for those of us working in library promotion. They will help your library with video production, social media, writing, and content creation. Best of all, they are all free.

I’m listing the first 13 tools in alphabetical order. And I’ve included one bonus tool at the end of the list. It’s not related to marketing. However, it is the coolest thing since sliced bread.

Have a tool that you use to make your work easier? Let me know in the comments.

Animoto

Animoto is an online video maker that makes it easy to create videos for your website or social media. The free account lets you edit on a desktop or a mobile device at 720p quality with 50 music tracks, three fonts, 30 color swatches, unlimited sharing on social platforms. There is a watermark on the videos.

For libraries that can afford it, the basic package, at $96 a year, removes the watermark, gives you unlimited downloads, and increased your video quality to 1080p.

Bitly.com

This is my go-to URL shortener. I’ve had a free account for years. It helps me to track all the clicks on different platforms, including email and social media. That’s an important step to make sure you track the effectiveness of your marketing.

You can make 100 links a month with the free account, and you can customize the back half of your URL. For libraries that can afford it, the basic package is $348 a year and includes branded links and QR codes.

Calendly  

Whenever I need to schedule a meeting with someone who doesn’t work for my company, I use Calendly. It’s easy to integrate it with your calendar and a host of other apps, including Zoom. I cannot tell you the number of back and forth emails this tool has saved me!

Calendly also allows you to create rules for when someone can claim a block of your time. For instance, if you know you’ll be working the checkout desk every day from 12-1 p.m., you can block that off. You can also embed the link in your emails.

The free account only lets you share one length of meeting at a time (15, 30, or 60 minutes) but switching back and forth between the types is easy. You just flip a switch, share the link with the person you need to meet with, and you’re done!

I can switch between these three meeting lengths easily, depending on the circumstance.

Coolers

Coolers is a color scheme generator that lets you explore and test thousands of color palettes for your print and digital graphic design projects. It’s saved me a ton of time. And it helps me, the girl with no artistic abilities, to make sure everything I create looks beautiful.

You can save palettes, create a collage, or find colors from photos. It also has settings for color blindness and a built-in contrast checker for accessibility.   

Emojipedia

This is my favorite place to find free emojis for any social media post and email. It’s easy to search. Once you find what you want, just copy, and paste and you’re done.

Emojis are a great way to catch the attention of your social media followers. They also work great in emails. 😉

Eventbrite  

If your library’s calendar is unreliable or if Facebook events aren’t generating registrations for you, Eventbrite is a great option.

You can use it for free when your event is free (as most library events are). Plus, there’s a mobile app to help you manage registrations. And you get listed on Eventbrite and its partner sites, which can increase the reach of your programs.  

Font Pair

I cannot, for the life of me, match fonts when making graphics. This site is a lifesaver.

Once you find a base font that you love, use this site to identify matching fonts for sub-headers and smaller text. I used this site when I revamped Super Library Marketing to be more accessible.

Giphy

Giphy lets you create animated video GIFs and GIF slideshows with captions. You can get your GIFs in a variety of formats or as stickers.

A new feature lets you create custom backgrounds for online video conferencing. How cool would it be to have a moving library background for your next program?

Grammarly

My life has been changed since I started using this tool. The free version is perfectly wonderful for checking your written work for common and complex grammatical mistakes, spanning everything from subject-verb agreement to article use to modifier placement.

If you use Chrome, download the extension. With that, Grammarly can check everything you type in real-time, from emails to blog posts to social media posts.

Icecream Screen Recorder 

I don’t know why but finding an easy and free way to screen record is hard. I finally found this site when a vendor I work with used it to send me a screen recording explaining how to fix a technical issue.

You can record your whole screen or crop to just one area. You can even annotate with text, arrows, and shapes. There are mouse effects! And you can trim your recording.

SnapWidget  

SnapWidget allows you to display your Facebook, Twitter, YouTube, and Instagram photos in collage format on your website or blog. The free plan gives you unlimited widgets that refresh every 15 minutes.

Trello

Project management is a pain. When I worked at the Public Library of Cincinnati and Hamilton County, this was the tool we used to coordinate projects across teams.

It’s easy and intuitive to use. There are boards, lists, and cards that enable your organization to prioritize your most important projects. Everything is drag and drop and shareable.

The free account gives you 10 boards, unlimited storage, custom backgrounds and stickers, an activity log, and the ability to assign team members and set due dates. It was plenty for my team and we never had to upgrade to a paid plan.

Wakelet 

This free resource lets you capture, organize, and share multi-media resources with anyone. Save lists, do research, bookmark websites, and curate content for your newsletters, social media posts, and more.

Bonus tool

Resume Generator 

This tool will not make your life in marketing better (unless you are looking for a better job!) But it was made by a librarian at the Allen County Public Library, and it is remarkably helpful for your patrons.

Simply fill in all the appropriate information that you would put into a resume, press a button, and viola. It’s not fancy but it certainly makes a professional and polished resume. Seriously, how cool is this?

I made this fake resume in five minutes!.

You May Also Want to Read These Posts

Two New Tools That Will Help You Write Better Library Promotional Copy!

Nine Free Online Writing Tools To Help Add Clarity and Creativity to Your Writing Every Day!

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The Top Eight Free Websites to Spy on Competitors and Get Ahead in the Library Marketing Game!

Eight Free Websites to Use to Spy on Your Library Marketing Competition

Library marketers are asked to make a lot of miracles happen. We are asked to grow circulation, drive attendance at programs, and increase the visibility of our libraries.

To reach your goals for 2020, your library marketing needs to stay ahead of your competitors. Who are you competing with? You’re fighting with independent bookstores, Amazon, Audible.com, video streaming services like Netflix, museums or other local attractions, genealogy websites like Ancestry.com, language apps like Duolingo, retail stores, and co-working spaces for your cardholders’ time and attention.

But don’t be discouraged! You can spy on your competitors and identify their areas of weakness. Then, you can use those weaknesses as an opportunity to promote your library. And you don’t have to pay to find out how to target your competitors.

I found eight websites that will help you gather intelligence on your competition’s website and social media presence. Most of these sites require you to sign up with an email and password for free access but their information is extensive. They also have paid plans (most are very affordable) that give you access to more data. I use all of them.

Here are my top picks to help you spy on your competitors in 2020!

SEMrush: This is my favorite tool. I check it frequently. Their analytics are incredibly robust. You can compare your own website and your competitors’ website in several areas, including keywords, traffic, where your page ranks on Google, what websites are sending traffic to your library’s website, and so much more. The colorful charts will tell you how well your website is positioned on the internet in comparison with your competitors. And it will even show you the cost, in dollars, that your library is losing in traffic to other websites. That’s a great statistic to have if you’re trying to advocate for additional resources for your library’s online presence.

SpyFu:  Use this tool to check how high your competitors rank in SEO keyword search. Get insight on keywords that lead people to your competitors’ site, including any paid keywords they may be using. You can plot the reach of any website on a timeline, giving you an idea of when the site is seeing a spike in traffic. The graphic below shows you what that looks like for this website!

My favorite feature on SpyFu is the keyword analysis. I found out that people searching for “free downloads,” “free download music,” and “free faxing” are most likely to end up at my library’s website. Now I know that I need to make sure the word “free” appears frequently on every page of my library’s website to drive more traffic!

Social Searcher: This real-time social media search engine allows you to quickly pull all recent mentions of a competitor from the major social media platforms and the internet together into one dashboard. You can search for keywords and hashtags to see recently published posts. You can also set up email alerts to keep track of what people are saying about your library, a competitor, or a service, like Audible or DuoLingo.

SimilarWeb: This tool reminds me of Google Analytics, but with prettier graphics. You can see all kinds of useful information about your competitors including where their customers live, how much of their website traffic comes from social media, what keywords people are using to find their website and more. You can also see the top five “interests” of visitors to your competitors’ websites. And of course, you can compare that with your library’s website.

Moz: The site is focused on links and can tell you how other websites are linking to your competitors’ website, and how your competitor is using anchor text to drive traffic. You can also download their reports for free as a CSV file. You can also find out your website’s Spam Score!

Alexa:  This site will show you how your bounce rate and traffic sources compare with your competitors, as well as how much of your audience overlaps with that of your competition. Best of all, Alexa will identify keywords to drive more traffic to your website, based on what people in your area are searching for on Google and Amazon (Alexa is owned by Amazon).

TalkWalker: An alternative to Google Alerts, it lets you search blogs, websites, and news for posts about your competitors. You can have the alerts delivered to your inbox once a day or once a week.

MarketGrader: This free tool from Hubspot grades your website or your competitors on factors like how fast the pages load, keyword ranking, and security.

I did an analysis of this website and found that 30 percent of my traffic comes from mobile devices. That’s incredibly important information because that means that I must make sure everything I do on this website is responsive. This tool also gave me tips on how to increase my SEO ranking and security. All of those tips would be invaluable for my library’s website as well.

Check the Upcoming Events page for a list of webinars and conferences where I’ll be next. Let’s connect! Plus, subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, and LinkedIn.   

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Part One of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

I don’t know about you, but I spend the majority of my day as a library marketer making decisions. I answer probably two dozen or more questions a day from co-workers, staff, and friends about everything from the title of our library’s next blog post to the photo used in an email campaign to the kind of swag we give out at library events. This may be why my poor husband often has to choose the restaurant when we go out to eat. By the end of the day, I’m tired of making decisions!

Library marketing often feels like air traffic control. So how can a library marketer work effectively without losing their ever-loving mind? Organization, my friends. And the best way to get organized is to live and die by a working editorial calendar.

An editorial calendar will define and control the process of creating content, from the creation of an idea through writing and publication. A good editorial calendar will help you decide which content ideas to publish, where to publish, and when to publish. After those decisions are made, the editorial calendar will help you assign tasks and keep up to date on deadlines.

The editorial calendar is literally the heart and soul of the library marketer. Mine is open all the time, as long as I’m at work at my desk. It’s a score card, to-do list, and road map all rolled into one. Without it, I’d be lost.

A number of readers have asked me how they can create an editorial calendar that will lead to effective marketing. I’ve broken it up into two parts. First, let’s go through the steps to setting yourself up for success by funneling your team and tasks into one tool. You need to pick the tool, define your process, and learn how to work your calendar in your role as the project manager.

The Library Marketer’s Definitive Guide to Creating an Editorial Calendar, Part One: How to Pick Your Tool and Use It

Step #1: You need a tool that will help you keep track of everything… and I mean everything! You should consolidate all of your team’s tasks into one place. That means anyone who has anything to do with creating content for your blog, social media, video, email, print, press release, digital signage, or newsletters is on the same tool.

The one tool approach will help everyone to know where each promotion is at any given time. It will also help to maintain a consistent voice and message throughout all of your marketing. Working off the same tool will also maximize the effective use of every piece of content. The one tool approach will also help you, as project manager, to minimize overlap and mistakes.

Set expectations with your team early. Tell them you’ll do your best to pick the right tool for your team. Then make it clear that there will come a point at which everyone will be expected to have transitioned to the new tool.

Step #2: Get your team involved in picking your tool. First, you’ll want to explore how the new system will make their jobs and their lives easier. You can do this by asking your team to list the problems they have right now with content creation. Then, ask them to prioritize them. Which problems cost your team the most time and energy?

How to create an editorial calendar in Google Calendar

Marketing Strategy Bundle from CoSchedule (includes editorial calendar)

Free Excel Spreadsheet-based templates from Smartsheet

Step #3: Enforce compliance. Once you pick the right tool for your team, you have to delete all your other calendars and tools. I’m not being harsh. Your team may need that extra push to use one tool. And it’s likely there may be someone on your team who doesn’t like whatever tool you end up choosing. You cannot allow them to go rogue. In order for this to work, everyone has to use the same base.

Step #4: Make checking your editorial calendar a part of your daily ritual. As the project manager, your job will be to keep everyone on track using your new tool. Some days, this task will take five minutes. Some days it will take longer.

I add promotions into my calendar as soon as I learn about them. I have some promotions planned six months in advance. Advance planning helps me to visualize the promotions I’m doing and make sure everything gets the proper attention it needs. I can still be flexible and change things around as needed. But if I know what my marketing will look like in October during the month of July, I’ll have a better chance of getting everything done in time. That also gives me time to think about what’s coming up and to work on creative and innovative ideas to make those promotions better.

Step #5: Leave plenty of room for data. Measure the results of your content so you can adjust the editorial calendar and improve the effectiveness of future promotions.

Analytics should drive most of the decisions in your editorial calendar. I say most because I believe analytics should be responsible for 75 percent of the decisions. The other 25 percent is experimentation, gut instinct, and a deep knowledge of your audience.

Measuring results has two benefits: It helps you to decide what to do and it helps you decide what to drop. If you find a particular content subject or format isn’t getting the results you want for your library, you have data to back up your decision to drop it. Likewise, when something is working well, you can use data to reinforce your decision to that thing more often!

Read this next!

Part Two of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

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