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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Putting ChatGPT to The Test: Will It Help Your Library With Promotions? Plus A Free Spreadsheet of Prompts To Get You Started!

Photo courtesy Cincinnati and Hamilton County Public Library

When I was a kid, I always wanted a robot.

I blame The Jetsons. They made robots look fun and practical. I imagined my robot would do my chores for me and leave me more time to read.

It’s not exactly the same thing, but I must admit I am having some fun playing with ChatGPT. It can’t clean my house or weed my flower bed. But it does make the work of library promotion easier, as you saw in last week’s post.

How to use ChatGPT 

ChatGPT isn’t going to do all the work for you. And it’s not perfect. But it can save you time. It can also help when you just aren’t feeling very creative.

Here are some basic tips that I gained from playing around with the tool.

  • Be as clear and specific as possible about what you want it to generate. For example, if you want the text to be a certain length, tell the tool.
  • Use conversational language like how you would speak or write.
  • Before giving it a prompt, ask the tool to take on a specific role. “Act like a social media specialist.”
  • If you have examples of the type of content you want ChatGPT to generate, provide them as part of your prompt.
  • If you aren’t satisfied with what the tool generates, you can ask it to try again. If it appears to get stuck, you can type in “Keep going” and it will continue. You can train it to generate more accurate responses by providing feedback. 

ChatGPT for Library Promotions Spreadsheet

Libraries love to share resources with each other. And I love that about libraries.

So, as I was writing this series, I thought it would be a good idea to start a spreadsheet where any library using ChatGPT could record their prompts. Then, if you ever want to use ChatGPT but don’t know what to ask it, you can refer to this shared spreadsheet!

I’ve divided the spreadsheet into categories: social media, website, blog posts, videos, emails, print materials, ads, annual reports, and other promotions.

Anyone can add or take a prompt anytime. I hope you find it to be helpful! Here’s the spreadsheet of ChatGPT prompts for library promotions.

Using ChatGPT for real-world library promotions

I asked a group of library marketers to share how they’re using ChatGPT. When they didn’t provide a direct example, I tested the application to see what results I would get for each task. As you’ll see, the results were varied.

To write letters and blog posts

The director of the Bibliotech Library used ChatGPT to write a letter to her patrons. She called the results “…a little generic—but also shocking and a little creepy.”

To improve video scripts

To test this, I took the transcript of my intro from the May 10th episode of The Library Marketing Show and asked ChatGPT to make it “more interesting and succinct.” Here are the results:

Are you making a big mistake with your library’s email marketing? It’s not too late to fix it! In this episode of The Library Marketing Show, we’ll explore a tweet from marketing expert Jay Acunzo, who suggests that we focus more on making our email content valuable rather than just growing our subscriber list. Let’s take a closer look at how we can ensure that the emails we send are truly worth sending.

I’m curious about which intro is more interesting to you! Let me know in the comments.

Social media posts

One library staffer said, “It gives me a starting place, and then I make it my own. I view it as a beginner writer and then I’m the final content creator and editor.”

I did my own experiment, asking ChatGPT to write a LinkedIn post promoting a webinar on the fantasy genre of books. Here’s what it came up with.

This post ended up getting the least number of impressions, likes, and comments of any of my LinkedIn posts in the past two weeks. I think that’s because it didn’t sound like me. Also, I’ve noticed ChatGPT is a little obsessed with emojis. I love emojis, but it likes to insert them in every sentence.

Ideas for blog posts

I asked ChatGPT to give me an idea for a blog post that would convince someone to donate to the library. It gave me a title and an entire outline!

Title: “Why Your Donation to Our Library Matters: Supporting the Heart of Our Community”

Introduction: Our library is a cornerstone of our community, providing access to books, educational resources, and community events. However, like many libraries, we rely on donations from our patrons and supporters to continue offering these vital services. In this blog post, we’ll explore why your donation to our library matters, and how it can help support the heart of our community.

Body:

1. Supporting literacy and education – Donating to our library means supporting literacy and education in our community. Your donation helps us to purchase new books, e-books, and audiobooks that educate and inspire people of all ages. Additionally, your donation can help us offer programs that support early literacy, such as storytimes, summer reading programs, and after-school homework help.

2. Creating a community hub – Our library is more than just a place to check out books. It’s a community hub that offers a range of services and resources, from free Wi-Fi and computer access to community events and meeting spaces. Your donation helps us to maintain and improve these services, ensuring that our library remains a welcoming and inclusive space for everyone.

3. Fostering lifelong learning – Our library is a place where people of all ages can learn new skills and discover new interests. From book clubs and writing workshops to coding classes and maker spaces, your donation helps us offer a wide variety of programs that foster lifelong learning and personal growth.

Conclusion: Donating to our library isn’t just about supporting a building or an institution. It’s about supporting the heart of our community – a place that provides access to knowledge, resources, and community events that bring us all together. Your donation helps us to continue offering these vital services, ensuring that our library remains a vibrant and vital part of our community for generations to come. Thank you for your support!

I found this answer to be pretty great. The only thing it’s missing is a patron-as-hero story, which would give the reader the chance a real-world example and build empathy. But this answer would be very helpful as a starting point.

Tag lines for book displays

I asked ChatGPT to create a tagline for a book display about the coronation of King Charles. Here are the results:

1. “The dawn of a new era: Explore the history of King Charles’ coronation.”

2. “Long live the king: Discover the story behind Charles’ ascension to the throne.”

3. “A royal affair: Step back in time to witness the coronation of King Charles.”

4. “From ceremony to history: Uncover the significance of King Charles’ coronation.”

5. “Crowning glory: Explore the pomp and circumstance of King Charles’ coronation ceremony.“

This is a good example of the time limitations of ChatGPT. Because its data feed only extends to 2021, it assumed I was referring to King Charles I or King Charles II.

Training announcements

A library staffer told me that she asked ChatGPT to give her an announcement like the Star Wars opening scrawl. Here is the result:

Subject lines for email

I asked ChatGPT to write a subject line for an email about how to use ChatGPT for library promotions. Here is the result:

Revolutionize Your Library Promotion Efforts with ChatGPT: Here’s How.

I ran this subject line through Sharethrough’s Headline Analyzer. It got an average score. But it would be a good starting point if you were looking for ideas.

Data analysis

I entered this prompt into ChatGPT: “I sent an email to 2,516 people. It had a 56% open rate and a 13% click rate. 10 people checked out books they saw in the email and 14 signed up for programs. Is that good?” The application said:

Based on the information provided, it looks like your email campaign had a successful engagement rate.

– The 56% open rate indicates that more than half of the people who received your email were interested enough to open it and see what it contained.

– The 13% click rate means that of those who opened the email, a good portion clicked on a link within the email to learn more or take some sort of action.

– With 10 people checking out books and 14 signing up for programs, it appears that your email had a direct impact on some people’s engagement with your library.

I agree with ChatGPT’s assessment.

More Advice

8 Secrets to Writing Irresistible, Must-Open Library Email Subject Lines PLUS 6 Free Tools To Ensure Success!

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What Is All the Fuss About ChatGPT? An Introductory Guide for Using AI in Library Promotions

Photo courtesy Cincinnati and Hamilton County Public Library

In my freshman year of college, a woman came to my Intro to Communications class to talk about the future of the Internet.

She told us that someday, the internet would keep track of our previous searches and purchases. She predicted that we would see ads for products and be offered discounts based on our search and purchase history.

I remember being simultaneously awed, intrigued, and scared by this vision of the future. I’m having that same feeling lately as I read and learn more about ChatGPT.

It’s likely your news and social media feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT. Launched six months ago, it’s become the center of every tech article and philosophical debate.

What is ChatGPT?

ChatGPT is an advanced natural language processing tool that provides text or information to a user based on prompts.

It’s different from a chatbot in that it can remember past conversations and provide more sophisticated answers as it “learns.” It allows users to provide follow-up corrections. It can reject inappropriate prompts and, allegedly, it can admit its mistakes. 

ChatGPT is free for now. There is a Plus version that promises to be “available when demand is high,” “faster response speed”, and “priority access to new features.” It costs $20 a month.

Testing ChatGPT

I recently started playing with ChatGPT.

The very first prompt I gave it was What is library marketing? Here is the response.

Library marketing refers to the strategies and activities that libraries use to promote their services, collections, and programs to their target audience, which could be the local community or a specific group of users. The aim of library marketing is to increase the usage and visibility of library resources and services by building relationships with patrons, increasing awareness of library offerings, and creating engagement with library users.

Library marketing may involve a range of activities, such as creating promotional materials such as flyers, brochures, and newsletters, organizing events and programs, creating social media campaigns, developing partnerships with local organizations, and conducting outreach to underserved or marginalized communities. The goal is to reach potential users where they are, whether that be online or in person, and to communicate the value and relevance of the library’s offerings. By using effective marketing strategies, libraries can attract new users, retain existing patrons, and ultimately improve the overall impact of the library in the community.

ChatGPT

It’s a bit professorial but accurate.

Next, I asked ChatGPT to give me a social media post that would convince teenagers to participate in my library’s summer reading program.

Hang on to your hats, folks.

Attention all teenagers! 📢📚🌞

Are you ready for an exciting summer filled with adventure, knowledge, and prizes? Join our library’s summer reading program and discover the joy of reading! 📖🌟

Not only will you get access to a wide variety of books and resources, but you’ll also have the chance to win awesome prizes for reaching your reading goals! 🎁🏆

Plus, reading is the perfect way to unwind, escape into different worlds, and improve your vocabulary and critical thinking skills. 🧠💭

So, what are you waiting for? Sign up for our summer reading program today and let the fun begin! 🎉🌞📚 #SummerReading #LibraryLove #TeenReads

ChatGPT

It’s long. And why so many emojis??

I don’t think I’ve ever heard a teen use the word “access.”

And, in my experience, anytime you say, “Attention all teenagers”, teens immediately run for the exits. So, it’s not perfect. That’s because it’s not human. And there are other problems with ChatGPT.

Downsides of ChatGPT

There are limitations and concerns about ChatGPT. Some are disturbing, especially for libraries. 

  • It may generate incorrect information.
  • It may occasionally produce harmful instructions or biased content.
  • It also has limited knowledge of the world and events after 2021. That’s because the original data feed provided by its creators happened that year. 

One major concern for libraries

For libraries, there is also a privacy concern.

In its privacy policy, Open AI, the creators of ChatGPT, say the application may collect personal information from your messages, any files you upload, and any feedback you provide. Conversations may be reviewed by OpenAI to improve the chat. This article has more information on the potential privacy and security risks.

There is also a healthy debate happening now about whether Google will penalize online content creators, including library websites and blogs, for using machine-generated text.

Google can detect website copy and blog posts that may contain ChatGPT content. They use machine learning algorithms (ironic!) to detect text patterns that are indicative of AI content.

Under current guidelines, Google considers AI content to be “spammy”. Specifically, its guidelines say “…content that’s been generated programmatically without producing anything original or adding sufficient value: instead, that it’s been generated for the primary purpose of manipulating search rankings and not helping users.”

There does not appear to be a penalty at this time from Google for using ChatGPT to help with social media posts, emails, or ads.

So, should libraries use ChatGPT?

ChatGPT can’t replace people (at least, not yet). The tool can’t strategize or empathize. And it doesn’t know the human experience of your cardholders.

But it can save you time. It can jumpstart the creative process and help you move past writer’s block.

And many library marketers are beginning to experiment with ChatGPT.

Ready to learn more? Read this post!

More Advice

But I’m Not a Writer! 10 Free Tools To Help You With Library Blog Posts, Speeches, Emails, and More.

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8 Secrets to Writing Irresistible, Must-Open Library Email Subject Lines PLUS 6 Free Tools To Ensure Success!

Photo courtesy Cincinnati and Hamilton County Public Library

Your subject lines play a significant role in the success of your library email marketing campaigns. They’re the first thing your recipients notice about your emails. 

And a good subject line is crucial because you can’t get email recipients to take an action, like registering for a program or downloading a book, unless they open your email.

The subject line is also the most difficult part of the email to create, at least for me! So today I’m going to share the tricks I use to write better subject lines. I’ve shared these tips with the libraries I’ve worked as well as my own staff at NoveList. We’re using these tips to increase open and click-through rates.

And I want to issue a challenge.

I want to see your best library marketing subject lines! When you write a great subject line, just forward the email to ahursh@ebsco.com.

At the end of every month, I’ll recognize the best subject lines from libraries in the Kudos section of The Library Marketing Show.

Here are 8 tips to help you create those irresistible library marketing email subject lines. Scroll down to the bottom of the post for 6 free online tools to help you make sure your subject line is the best it can be.

Tip #1: Write the subject line AFTER you create the email.

If you write the body of the email first, you’ll have the tone, the graphics, and the call to action decided by the time you get to the subject line. Those elements will help you write a subject line that works well for the email. By the time you get to it, the subject line might write itself!

Tip #2: Be personal.

Many libraries don’t have the budget for the automated personalization of emails. But that doesn’t mean you can’t still add a personal touch to your subject line.

Email marketing expert Jay Schwedelson says open rates increase when you add a personal touch. According to Jay’s research, here are some specific examples of exactly how much open rates increase when you add this bit of personalization.

  • Geography: 26 percent. Example: Join other readers in Smithville and take the Winter Reading Challenge.
  • Life Event: 31 percent. Example: High school seniors get an extra boost of confidence with the library’s online college prep course.
  • Hobby or interest: 22 percent. Example: Knitters… we want to help you create your next project!
  • Generation: 25 percent. Example: Gen Xers—get a dose of movie nostalgia with Kanopy!

Personalization signals to your community that a real person was thinking of them when they sent this email.

Tip #3: Say something urgent. 

Urgency can create the “fear of missing out”(FOMO) effect in your emails.

For example, you can use urgent language to promote the Big Library Read promotions from Overdrive. This is a limited-time offer and using urgent language in the subject line is appropriate. Phrases like Hurry, Limited time offer, and Ending soon will increase participation.

You can also use urgent language to promote programs with a registration cap. Phrases, like Grab your seat now, will prompt people to open your library’s emails and increase registration and attendance.

Tip #4: Start with an “alert” phrase.

Using words like Alert, Sneak peek, First look, and Hey there to stop email recipients from scrolling past your message in their inbox. You might think they’re so overused by big brands that there is no way a library cardholder will engage with that language. You’d be wrong.

Cardholders are honestly accustomed to very serious library emails which avoid alert language. So, when you do use it, it grabs their attention.

Tip #5: Use sentence case.

Your library emails should be written to connect with people. For everyone but the President of the United States or the King of England, that means a more conversational tone.

Sentence case will make your library email seem like it’s coming from a friend. For example: Do this one last thing for your library in 2022 or If you love free books, you’ll want to open this email.

Tip #6: Use emojis.

Emojis work because the brain processes visual information 60,000 times faster than text. More than 90 percent of the information that we process is visual.

The emoji drawing stands out in a line of letters. And if your recipient is using a device that adds color to the emoji, that also makes your subject line pop.

For example, 🎵 Now THIS sounds like a fun Tuesday night! Or Best 👏 book 👏 ever! 👏

Tip #7: Attempt alliteration.

Alliteration can break the monotony for someone scanning through their inbox. It’s catchy and memorable.

And you don’t have to do it for every word in your subject line. Use it on two or three keywords and watch your open rate increase. For example, Fast fixes for the winter reading blahs or Grandparents get groovy at the library’s new exercise class.

Tip #8: Use a subject line analyzer.

There are lots of free choices. Each has its own method for predicting the success of a subject line.

A good rule of thumb is to run your subject line through two or three analyzers. If you consistently get a good score, you’ve got a good subject line!

Here are six free options.

More advice

The Emoji Experiment: The Pros and Cons of Adding Emojis to Your Library Marketing Email Subject Lines

5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

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14 Completely Random and Free Tools You Need in Your Life To Make Your Library Promotional Work Easier

Photo courtesy Public Library of Cincinnati and Hamilton County

My mother believes the old-fashioned way is the best way to do most things.

She prefers mixing cookie dough with a spoon rather than using her KitchenAid mixer. She likes wrapping gifts with paper rather than using gift bags. She hangs her towels on the clothesline in the summer, rather than using the dryer.

I’m the complete opposite. If there is an easier way to do my household and cooking chores, I’m in. Give me all the gadgets. Hand me the tools. Machines are my friends.

For the past few months, I’ve been collecting a list of tools for those of us working in library promotion. They will help your library with video production, social media, writing, and content creation. Best of all, they are all free.

I’m listing the first 13 tools in alphabetical order. And I’ve included one bonus tool at the end of the list. It’s not related to marketing. However, it is the coolest thing since sliced bread.

Have a tool that you use to make your work easier? Let me know in the comments.

Animoto

Animoto is an online video maker that makes it easy to create videos for your website or social media. The free account lets you edit on a desktop or a mobile device at 720p quality with 50 music tracks, three fonts, 30 color swatches, unlimited sharing on social platforms. There is a watermark on the videos.

For libraries that can afford it, the basic package, at $96 a year, removes the watermark, gives you unlimited downloads, and increased your video quality to 1080p.

Bitly.com

This is my go-to URL shortener. I’ve had a free account for years. It helps me to track all the clicks on different platforms, including email and social media. That’s an important step to make sure you track the effectiveness of your marketing.

You can make 100 links a month with the free account, and you can customize the back half of your URL. For libraries that can afford it, the basic package is $348 a year and includes branded links and QR codes.

Calendly  

Whenever I need to schedule a meeting with someone who doesn’t work for my company, I use Calendly. It’s easy to integrate it with your calendar and a host of other apps, including Zoom. I cannot tell you the number of back and forth emails this tool has saved me!

Calendly also allows you to create rules for when someone can claim a block of your time. For instance, if you know you’ll be working the checkout desk every day from 12-1 p.m., you can block that off. You can also embed the link in your emails.

The free account only lets you share one length of meeting at a time (15, 30, or 60 minutes) but switching back and forth between the types is easy. You just flip a switch, share the link with the person you need to meet with, and you’re done!

I can switch between these three meeting lengths easily, depending on the circumstance.

Coolers

Coolers is a color scheme generator that lets you explore and test thousands of color palettes for your print and digital graphic design projects. It’s saved me a ton of time. And it helps me, the girl with no artistic abilities, to make sure everything I create looks beautiful.

You can save palettes, create a collage, or find colors from photos. It also has settings for color blindness and a built-in contrast checker for accessibility.   

Emojipedia

This is my favorite place to find free emojis for any social media post and email. It’s easy to search. Once you find what you want, just copy, and paste and you’re done.

Emojis are a great way to catch the attention of your social media followers. They also work great in emails. 😉

Eventbrite  

If your library’s calendar is unreliable or if Facebook events aren’t generating registrations for you, Eventbrite is a great option.

You can use it for free when your event is free (as most library events are). Plus, there’s a mobile app to help you manage registrations. And you get listed on Eventbrite and its partner sites, which can increase the reach of your programs.  

Font Pair

I cannot, for the life of me, match fonts when making graphics. This site is a lifesaver.

Once you find a base font that you love, use this site to identify matching fonts for sub-headers and smaller text. I used this site when I revamped Super Library Marketing to be more accessible.

Giphy

Giphy lets you create animated video GIFs and GIF slideshows with captions. You can get your GIFs in a variety of formats or as stickers.

A new feature lets you create custom backgrounds for online video conferencing. How cool would it be to have a moving library background for your next program?

Grammarly

My life has been changed since I started using this tool. The free version is perfectly wonderful for checking your written work for common and complex grammatical mistakes, spanning everything from subject-verb agreement to article use to modifier placement.

If you use Chrome, download the extension. With that, Grammarly can check everything you type in real-time, from emails to blog posts to social media posts.

Icecream Screen Recorder 

I don’t know why but finding an easy and free way to screen record is hard. I finally found this site when a vendor I work with used it to send me a screen recording explaining how to fix a technical issue.

You can record your whole screen or crop to just one area. You can even annotate with text, arrows, and shapes. There are mouse effects! And you can trim your recording.

SnapWidget  

SnapWidget allows you to display your Facebook, Twitter, YouTube, and Instagram photos in collage format on your website or blog. The free plan gives you unlimited widgets that refresh every 15 minutes.

Trello

Project management is a pain. When I worked at the Public Library of Cincinnati and Hamilton County, this was the tool we used to coordinate projects across teams.

It’s easy and intuitive to use. There are boards, lists, and cards that enable your organization to prioritize your most important projects. Everything is drag and drop and shareable.

The free account gives you 10 boards, unlimited storage, custom backgrounds and stickers, an activity log, and the ability to assign team members and set due dates. It was plenty for my team and we never had to upgrade to a paid plan.

Wakelet 

This free resource lets you capture, organize, and share multi-media resources with anyone. Save lists, do research, bookmark websites, and curate content for your newsletters, social media posts, and more.

Bonus tool

Resume Generator 

This tool will not make your life in marketing better (unless you are looking for a better job!) But it was made by a librarian at the Allen County Public Library, and it is remarkably helpful for your patrons.

Simply fill in all the appropriate information that you would put into a resume, press a button, and viola. It’s not fancy but it certainly makes a professional and polished resume. Seriously, how cool is this?

I made this fake resume in five minutes!.

You May Also Want to Read These Posts

Two New Tools That Will Help You Write Better Library Promotional Copy!

Nine Free Online Writing Tools To Help Add Clarity and Creativity to Your Writing Every Day!

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The Top Eight Free Websites to Spy on Competitors and Get Ahead in the Library Marketing Game!

Eight Free Websites to Use to Spy on Your Library Marketing Competition

Library marketers are asked to make a lot of miracles happen. We are asked to grow circulation, drive attendance at programs, and increase the visibility of our libraries.

To reach your goals for 2020, your library marketing needs to stay ahead of your competitors. Who are you competing with? You’re fighting with independent bookstores, Amazon, Audible.com, video streaming services like Netflix, museums or other local attractions, genealogy websites like Ancestry.com, language apps like Duolingo, retail stores, and co-working spaces for your cardholders’ time and attention.

But don’t be discouraged! You can spy on your competitors and identify their areas of weakness. Then, you can use those weaknesses as an opportunity to promote your library. And you don’t have to pay to find out how to target your competitors.

I found eight websites that will help you gather intelligence on your competition’s website and social media presence. Most of these sites require you to sign up with an email and password for free access but their information is extensive. They also have paid plans (most are very affordable) that give you access to more data. I use all of them.

Here are my top picks to help you spy on your competitors in 2020!

SEMrush: This is my favorite tool. I check it frequently. Their analytics are incredibly robust. You can compare your own website and your competitors’ website in several areas, including keywords, traffic, where your page ranks on Google, what websites are sending traffic to your library’s website, and so much more. The colorful charts will tell you how well your website is positioned on the internet in comparison with your competitors. And it will even show you the cost, in dollars, that your library is losing in traffic to other websites. That’s a great statistic to have if you’re trying to advocate for additional resources for your library’s online presence.

SpyFu:  Use this tool to check how high your competitors rank in SEO keyword search. Get insight on keywords that lead people to your competitors’ site, including any paid keywords they may be using. You can plot the reach of any website on a timeline, giving you an idea of when the site is seeing a spike in traffic. The graphic below shows you what that looks like for this website!

My favorite feature on SpyFu is the keyword analysis. I found out that people searching for “free downloads,” “free download music,” and “free faxing” are most likely to end up at my library’s website. Now I know that I need to make sure the word “free” appears frequently on every page of my library’s website to drive more traffic!

Social Searcher: This real-time social media search engine allows you to quickly pull all recent mentions of a competitor from the major social media platforms and the internet together into one dashboard. You can search for keywords and hashtags to see recently published posts. You can also set up email alerts to keep track of what people are saying about your library, a competitor, or a service, like Audible or DuoLingo.

SimilarWeb: This tool reminds me of Google Analytics, but with prettier graphics. You can see all kinds of useful information about your competitors including where their customers live, how much of their website traffic comes from social media, what keywords people are using to find their website and more. You can also see the top five “interests” of visitors to your competitors’ websites. And of course, you can compare that with your library’s website.

Moz: The site is focused on links and can tell you how other websites are linking to your competitors’ website, and how your competitor is using anchor text to drive traffic. You can also download their reports for free as a CSV file. You can also find out your website’s Spam Score!

Alexa:  This site will show you how your bounce rate and traffic sources compare with your competitors, as well as how much of your audience overlaps with that of your competition. Best of all, Alexa will identify keywords to drive more traffic to your website, based on what people in your area are searching for on Google and Amazon (Alexa is owned by Amazon).

TalkWalker: An alternative to Google Alerts, it lets you search blogs, websites, and news for posts about your competitors. You can have the alerts delivered to your inbox once a day or once a week.

MarketGrader: This free tool from Hubspot grades your website or your competitors on factors like how fast the pages load, keyword ranking, and security.

I did an analysis of this website and found that 30 percent of my traffic comes from mobile devices. That’s incredibly important information because that means that I must make sure everything I do on this website is responsive. This tool also gave me tips on how to increase my SEO ranking and security. All of those tips would be invaluable for my library’s website as well.

Check the Upcoming Events page for a list of webinars and conferences where I’ll be next. Let’s connect! Plus, subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, and LinkedIn.   

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