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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Now is the Absolute BEST Time to Prove Digital Promotions are Essential for Library Marketing. Here’s How to Gather Evidence.

I had a wonderful conversation with a librarian from Canada this week. She heads technical services at her library. We were brainstorming about ways to market her library services, programs, and collection during the COVID-19 shutdown. And we both realized... Continue Reading →

How to Track Library Marketing with Google Analytics URL Builder

Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →

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