What Metrics Demonstrate Your Library’s Social Media Marketing is Working?

The Library Marketing Show: Episode 32

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In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, “What analytics are the most helpful to determine if social media is working?”

Angela shares the three big measures of success and ONE metric that doesn’t mean much anymore!

Also kudos go out to libraries taking part in the Dolly Parton meme. Find out why this fun project is so important to library marketing.

If you have a topic for the show, kudos to share, or want to talk to me more about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

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Angela Hursh, Library Marketing Expert

Angela Hursh is the Brand and Communication Director for the Cincinnati & Hamilton County Public Library. There, she leads the Library's strategic communications efforts, ensuring cohesive and impactful messaging across all platforms. This role is a homecoming of sorts: She spent nearly seven years as the Marketing Content Team Leader at the library, from 2013 to 2020. Between her two library stints, she worked for NoveList. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist. She is a 2023 Library Journal Mover & Shaker and a world class speaker.

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February 12, 2020

library marketing, library marketing advice, library marketing ideas, Library Marketing Show, Social Media

Angela Hursh, Ebsco, help with marketing, libraries, library, library marketing, library marketing help, marketing, metrics, NoveList, Social Media, social media marketing, Social Media metrics, St. Charles City-County Public Library, super library marketing, Tiffani

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