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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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ūü§ĮInstagram Reels Is Wildly Different From TikTok! How To Decide Which Platform Is Best for Your Library

https://youtu.be/-2H86qFRnd0 Watch this video The Library Marketing Show, Episode 190 A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. What I didn't tell you at the time was that I was... Continue Reading →

“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Photo courtesy Cincinnati and Hamilton County Public Library When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. A frugal woman who grew up in the Great Depression, Velma embedded Julia... Continue Reading →

The 2023 Guide to Social Media for Libraries: New Instagram Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the fifth installment in my series on social media best practices for libraries in 2023. The complete guide includes tips for: LinkedIn Facebook TikTok YouTube Twitter The final installment on... Continue Reading →

New Algorithm Insight Means Your Library’s Facebook and Instagram Posts Will Need To Change but‚Ķ It‚Äôs Not Necessarily a Bad Thing!

https://youtu.be/T02DMvNq3yU The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 160 In this episode, I have three whopper social media headlines to share. First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We'll talk it... Continue Reading →

TikTok Tests a New Feed Option and It Could Have Major POSITIVE Implications for Your Library Social Media Promotions…Plus More News From Instagram and Google

Watch the Video Now The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 156 In this episode, I will share four major social media headlines for libraries. These pieces of news apply to any library using TikTok or Instagram, and they could have major... Continue Reading →

Was It a Fluke? What a Viral Instagram Video Can Teach You About Library Social Media Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my many years of personal and professional social media use, I‚Äôve never gone viral. Until two weeks ago. My brief moment in the sun came out of nowhere. And it was... Continue Reading →

The Complete List of the Most Ideal Length for Each of Your Library Promotional Tactics

Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →

ūüí•4 Big Changes for Twitter and Instagram That Will Have a Major Impact on Your Library Marketing!

Watch the Video Now The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 152: In this episode, I'll share two major changes coming to Twitter AND two major changes coming to Instagram. These four headlines will have an impact on the way you promote... Continue Reading →

BIG Changes Are Coming to Facebook Plus Instagram & YouTube Updates: Here Are Your Social Media Headlines for Libraries, July 2022

Watch The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 148 In this episode, we have the top three social media headlines. There are huge changes coming to the Facebook algorithm (again!) plus a new feature on Instagram and why you might want to... Continue Reading →

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