Watch The Library Marketing Show, Episode 148 In this episode, we have the top three social media headlines. There are huge changes coming to the Facebook algorithm (again!) plus a new feature on Instagram and why you might want to... Continue Reading →
WATCH NOW The Library Marketing Show, Episode 140: In this episode, we'll share three HUGE pieces of news in the social media world. Libraries will want to hear about these and think about how they affect their work. The updates... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library When I was a kid, I was careful to always order the least expensive meal on the menu. When we shopped for clothes, I always picked the cheapest option. At the start... Continue Reading →
Watch Now The Library Marketing Show, Episode 136: In this episode, we'll share the top three headlines and changes coming to Instagram, Facebook, and TikTok, and talk about their impact on library promotions and marketing. Kudos in this episode go... Continue Reading →
Watch Now The Library Marketing Show, Episode 127 In this episode, I'll answer a viewer's question about how to find a better selection of music on Instagram Reels. Kudos in this episode go to the Fairfax County Public Library. Watch... Continue Reading →
Watch Now The Library Marketing Show, Episode 124 In this episode, I'll share the latest social media headlines for December 2021 and talk about how this news will impact your work in library marketing and promotion. Kudos in this episode... Continue Reading →
Watch Now The Library Marketing Show, Episode 121 In this episode, I'll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a... Continue Reading →
This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookTikTokYouTubeLinkedInPinterest These are the top platforms used by libraries according to a survey I conducted. Instagram... Continue Reading →