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The New Guide to Library Marketing Social Media for 2020! Part Two: What to Do About Instagram and Facebook

This is the second in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

Library Marketing Live Show Episode 1: Connecting with Other Library Marketers and the Kanopy Controversy

Thank you to everyone who tuned in for the very first Library Marketing Live Instagram Show! I can't think of a better way to spend my lunch hour than chatting with you. Watch this recap to hear what we talked... Continue Reading →

Get Your Instagram in Shape for the New Year!

This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should look at your library's LinkedIn, Facebook and Twitter accounts and do the following: Clarify your library's social media goals. Audit... Continue Reading →

Your Library Needs an Instagram Account… Now!

Stop whatever you are doing right now for two minutes and read this urgent message from me. I would not ask for your undivided attention if I did not really believe that this post is important. There is one social media... Continue Reading →

Social Media Research and What It Means for Libraries

I've been mulling over a fascinating bit of research just released by the Pew Research Center. It focuses on the use of social media platforms by adults. There are some big findings for library content marketers. 1. Use of all social... Continue Reading →

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