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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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New Algorithm Insight Means Your Library’s Facebook and Instagram Posts Will Need To Change but… It’s Not Necessarily a Bad Thing!

https://youtu.be/T02DMvNq3yU The Library Marketing​​​​​​​​ Show, Episode 160 In this episode, I have three whopper social media headlines to share. First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We'll talk it... Continue Reading →

TikTok Tests a New Feed Option and It Could Have Major POSITIVE Implications for Your Library Social Media Promotions…Plus More News From Instagram and Google

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 156 In this episode, I will share four major social media headlines for libraries. These pieces of news apply to any library using TikTok or Instagram, and they could have major... Continue Reading →

Was It a Fluke? What a Viral Instagram Video Can Teach You About Library Social Media Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my many years of personal and professional social media use, I’ve never gone viral. Until two weeks ago. My brief moment in the sun came out of nowhere. And it was... Continue Reading →

The Complete List of the Most Ideal Length for Each of Your Library Promotional Tactics

Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →

💥4 Big Changes for Twitter and Instagram That Will Have a Major Impact on Your Library Marketing!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 152: In this episode, I'll share two major changes coming to Twitter AND two major changes coming to Instagram. These four headlines will have an impact on the way you promote... Continue Reading →

BIG Changes Are Coming to Facebook Plus Instagram & YouTube Updates: Here Are Your Social Media Headlines for Libraries, July 2022

Watch The Library Marketing​​​​​​​​ Show, Episode 148 In this episode, we have the top three social media headlines. There are huge changes coming to the Facebook algorithm (again!) plus a new feature on Instagram and why you might want to... Continue Reading →

Three Big Pieces of News About Instagram That Could Have Huge Implications for Library Marketing

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 144: In this episode, we've got our monthly social media headlines, and this month, we're going to focus exclusively on Instagram. The platform is testing some new features and they could... Continue Reading →

Big News About TikTok and Instagram Plus the Pros and Cons of a New Study About the Best Times To Post to Each Platform: New Social Media Updates for Libraries [VIDEO]

WATCH NOW The Library Marketing​​​​​​​​ Show, Episode 140: In this episode, we'll share three HUGE pieces of news in the social media world. Libraries will want to hear about these and think about how they affect their work. The updates... Continue Reading →

Spending Library Money on Social Media: The Beginner’s Guide to Buying Promotional Ads on Facebook, Instagram, and YouTube [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library When I was a kid, I was careful to always order the least expensive meal on the menu. When we shopped for clothes, I always picked the cheapest option. At the start... Continue Reading →

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