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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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ūü§¶I Screwed Up! Why You Should Never Trust Artificial Intelligence (AI) To Handle Your Library‚Äôs Closed Captioning

https://youtu.be/O87n6atiMg0 Watch Now The Library Marketing Show, Episode 177: I made a big mistake. I trusted Artificial intelligence (AI)! It was embarrassing but... it's a great lesson for me and for your library. In this episode, I'll share what I... Continue Reading →

There‚Äôs New Advice for Libraries About Posting to Social Media but‚Ķ Should You Actually Take It?ūü§Ē

https://youtu.be/YazMN2h8qoM Watch Now The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for?... Continue Reading →

Is This the Beginning of the End for Social Media Marketing at Your Library? 4 Ways To Prepare Now!

https://youtu.be/00Z8Bv9CtOw Watch the video The #LibraryMarketing Show, Episode 175: Is this the end of social media marketing for libraries?? I know that's a scary thought. (But, is it really?) There are signs that social media, in general, is not holding... Continue Reading →

The Library Marketing Lesson You Can Learn From the Greatest Out-of-Office Message Ever!

https://youtu.be/qAuZCknDknc Watch this video The Library Marketing Show, Episode 174: I received the best out-of-office message EVER from a librarian! And part of the reason it was the best was that it contained a marketing message. Find out how you... Continue Reading →

Stop Guessing When To Send Library Marketing Emails! Get a Free Calendar and Hit “Send.”ūüėä

https://youtu.be/SdT_gpCv8iU Watch the video The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 173: What if I told you, there is a calendar that can help you program all of your library emails for 2023? I'll share this secret resource and more library email... Continue Reading →

How Does Your Library Marketing Compare to Other Libraries? New Survey Results Released!

https://youtu.be/x0IGjRZHLkA Select to watch this video The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 172: In this episode, I'm going to share the results of the 7th Annual Super Library Marketing survey and talk about the value of surveying your community. How does... Continue Reading →

Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!

https://youtu.be/QYMWkVqpYg4 Hit the play button above to watch the video The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →

The One Question Your Library Staff Should Ask Every Single Guest To Unlock Promotional Success!

https://youtu.be/5_lClB_Y9z4 Hit "play" to watch this episode. The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 170: In this episode, I'll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective... Continue Reading →

New Research on Teens, Your Library, and Social Media Plus You May Soon Have More Info About Your Library‚Äôs TikTok Audience!

https://youtu.be/-KInQ3HieqA Select the video above to watch this episode. The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 169: We have news that could have an impact on your library's social media strategy. First, TikTok is testing audience insights, which give you a deeper... Continue Reading →

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