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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Kudos

New Algorithm Insight Means Your Library’s Facebook and Instagram Posts Will Need To Change but… It’s Not Necessarily a Bad Thing!

https://youtu.be/T02DMvNq3yU The Library Marketing​​​​​​​​ Show, Episode 160 In this episode, I have three whopper social media headlines to share. First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We'll talk it... Continue Reading →

📱How to Properly (and Legally!) Share Creative Content on Your Library’s Social Media Channels

https://youtu.be/_QzF281ae50 In this episode of The Library Marketing Show, I'll answer a question from the viewer about sharing original content from other creators on social media. This viewer asked for clarification on the correct online etiquette for sharing content, specifically... Continue Reading →

Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library

Photo courtesy Cincinnati and Hamilton County Public Library There's nothing wrong with tooting your own horn. A few months ago, I received an email from a library marketer nominating her library system for recognition in the "Kudos" segment on The... Continue Reading →

Perfection Fatigue Is Good News for Your Library! What Millennial & Gen Z Patrons Really Want ⬇️

https://youtu.be/O2UW1PbjvDY The Library Marketing​​​​​​​​ Show, Episode 157 In this episode, I want to share some good news for libraries about something called Perfection Fatigue. This is the idea that people don't want to see your library in its most perfect... Continue Reading →

TikTok Tests a New Feed Option and It Could Have Major POSITIVE Implications for Your Library Social Media Promotions…Plus More News From Instagram and Google

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 156 In this episode, I will share four major social media headlines for libraries. These pieces of news apply to any library using TikTok or Instagram, and they could have major... Continue Reading →

What the Heck Is the Difference Between Library Statistics and Marketing Metrics? Here’s the Full Explanation and Why They Are BOTH Important!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 156: In this episode, we'll explain the difference between library statistics and library metrics. We use the terms interchangeably. But the exact definition is really important to the success of your... Continue Reading →

Why Is It So Hard for Libraries To Recruit New Cardholders? Early Research Results May Hold Answers Just in Time for National Library Card Sign-Up Month

Watch This Video The Library Marketing​​​​​​​​ Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library. This research is being conducted with the help of... Continue Reading →

Your Library CAN Compete With Amazon for Readers! Here Are 4 Ideas To Beat the Big Box Giant at the Book Game🏆

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 154: In this episode, I will share how your library CAN compete with Amazon for readers! A study by two researchers from Portland, Oregon shows us why readers prefer Amazon. But... Continue Reading →

Let’s Put This Big Question To Rest Once and for All: Sending Marketing Emails to Your Library Patrons Is NOT an Invasion of Privacy!

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 153: In this episode, I will try to put to rest a question that continues to permeate the library marketing world. Libraries are defenders of truth, democracy, and privacy. And in... Continue Reading →

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