Watch Now The Library Marketing Show, Episode 93 In this episode, I'm sharing two tools that will help you when you're writing any kind of library promotional copy for any type of marketing tactic. Kudos go to the Elizabeth Public... Continue Reading →
Watch Now The Library Marketing Show, Episode 85 In this episode, I'll talk about why it's sometimes okay to send out marketing emails and e-newsletters that are *NOT* perfect. Kudos in this episode go to the Clearwater Public Library System.... Continue Reading →
Watch Now The Library Marketing Show, Episode 78 In this episode, I'll give my suggestions for programming your social media posts so you can get some time back in your schedule for all of the other stuff you do! Do... Continue Reading →
Watch Now The Library Marketing Show, Episode 77 In this episode, I'll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this... Continue Reading →
Watch Now The Library Marketing Show, Episode 76 In this episode, I'll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank... Continue Reading →
Watch Now The Library Marketing Show, Episode 75 In this episode, I'll go over five library strategies for 2021. Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange! Do you... Continue Reading →
Watch Now The Library Marketing Show, Episode 74In this episode, I talk about whether it's worth it for libraries to spend budget on social media ads! Do you agree with my assessment? Have you purchased ads on social media for... Continue Reading →
Watch Now The Library Marketing Show, Episode 73In this episode, I explain how Hotjar works to help you understand how people are using your library website... and how you can use that information to improve the user experience for your... Continue Reading →
Watch Now The Library Marketing Show, Episode 72In this episode, Angela lays out a step-by-step plan for libraries who may be forced to close their physical buildings again because of rising COVID cases. Kudos in this episode go to the... Continue Reading →
