Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Tag

Kudos

I Need To Replace My Library’s Outdoor Banners! Promotional Advice for Your Prime Exterior Marketing Space

Watch Now The Library Marketing​​​​​​​​ Show, Episode 116 In this episode, I'll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very... Continue Reading →

What Is “Rented Land” and Why You Shouldn’t Build Your Library Promotions on It!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 115 In this episode, in light of last week's Facebook and Instagram outage, we'll look at the term "rented land." And I'll give you some alternatives to putting library marketing content on "land"... Continue Reading →

How to Avoid Three Big (But Totally Understandable) Library Marketing Mistakes

Watch Now The Library Marketing​​​​​​​​ Show, Episode 106 In this episode, I'll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions? I'll talk about the... Continue Reading →

Prioritize! How to Decide Where To Spend Library Marketing Time and $$$

The Library Marketing​​​​​​​​ Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →

How To Turn Your Library’s Frequently Asked Questions Into a Marketing Opportunity!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 102 In this episode, I share some tips for how to use your library's FAQ's into marketing opportunities. This idea can be a great way to establish your library as a place of... Continue Reading →

Viewer Question Answered: Should My Library Use Twitter’s Revue Newsletter Service?

Watch Now The Library Marketing​​​​​​​​ Show, Episode 101 In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, "I was curious if you've seen other libraries use 'Revue' - Twitter’s newsletter tool for... Continue Reading →

It’s the 100th Episode of The Library Marketing Show! Here are 5 Reasons to Love Library Marketing

Watch Now This is the 100th episode of the Library Marketing Show. It's a celebration of YOU... the person who does marketing and promotions at your library. I think you are amazing and awesome, and I'm sharing the five reasons... Continue Reading →

Two New Tools That Will Help You Write Better Library Promotional Copy!

Watch Now The Library Marketing​​​​​​​ Show, Episode 93 In this episode, I'm sharing two tools that will help you when you're writing any kind of library promotional copy for any type of marketing tactic. Kudos go to the Elizabeth Public... Continue Reading →

Here’s When It’s Okay for Your Library To Forget Perfection and Just Push Send!

Watch Now The Library Marketing Show, Episode 85 In this episode, I'll talk about why it's sometimes okay to send out marketing emails and e-newsletters that are *NOT* perfect. Kudos in this episode go to the Clearwater Public Library System.... Continue Reading →

A WordPress.com Website.

Up ↑

%d bloggers like this: