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A Simple Fix for Library Instagram Reels That Won’t Post to Facebook

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#LibraryMarketingShow, episode 340

One of the biggest advantages of creating Instagram Reels is that you can share them on Facebook, too. But what happens when that connection suddenly stops working?

A viewer of The Library Marketing Show recently ran into this issue, and after some troubleshooting, we found an easy solution.

In this episode, I share the fix and a few tips to help your library get the most out of its short-form video content.

Plus, kudos go to a library with an expansive new plan to reach young children.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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2

Instagram’s Potential New “Interests Feature” Could Be Great for Libraries!

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#LibraryMarketingShow, episode 339

Every once in a while, a social media update comes along that feels like it was built for libraries.

Instagram is currently testing a new feature that could make it easier for users to find content they’re genuinely interested in. And many libraries are already creating the kind of posts that could thrive in this environment.

In this episode of The Library Marketing Show, I explain what’s changing and what it could mean for your social media strategy.

Plus, we’ll give kudos to a library that received press coverage for its new bookmobile!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

0

Should Libraries Accept Instagram Collaboration Requests?

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#LibraryMarketingShow, episode 338

More libraries are receiving Instagram collaboration requests. But figuring out which partnerships make sense isn’t always easy.

Some collaborations can expand your reach and strengthen community connections. Others may feel off-brand, unclear, or difficult to evaluate.

In this episode of The Library Marketing Show, I share four questions to help you decide when your library should accept an Instagram collaboration request, how to protect your brand, and how to recognize opportunities that are genuinely worth pursuing.

Plus, a library marketer receives kudos for their work transforming their library’s connection to the community.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

0

🤔How To Choose Between Short or Long-Form Content Like a Pro

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#LibraryMarketingShow, episode 291

Have you ever stared at a piece of library marketing content and thought, should this be a quick update or a deep dive? Let’s settle that today! Here is how to know if you should use short-form content or when it’s time to go to long-form content in this episode of the Library Marketing Show.

Plus, we’ll give kudos to the subject of a past Super Library Marketing profile who just won a huge award.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

How the Confusion Over Marketing and Programming Is Impacting Your Library’s Success

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#LibraryMarketingShow, episode 289

I have a hot take on marketing and programming. They are two completely different things. But confusion over the roles is making it difficult for many libraries to do effective marketing.

I’m going to defend my hot take and give you some guidance on why this distinction is important in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library for their series of onboarding emails and the brilliant way they get people to sign up for targeted email marketing.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Boost Your Biggest Supporters: Branding and Marketing Advice for Your Friends of the Library Group

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I have a one-question poll I need you to take. Record your answer here.

#LibraryMarketingShow, episode 288

How can a Friends of the Library group successfully spread the word, attract more donations, and recruit new members? They need marketing and branding! But they often don’t have the expertise or budget. So… then what?

This is a very niche episode that you’ll want to send to your friends of the library group!

Plus, we’ll give kudos to a library with a brilliant idea for a simple library storytelling video.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

How To Reach New Cardholders: 4 Cost-Free Tips for Success💲

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#LibraryMarketingShow, episode 287

If your library is having trouble getting new cardholders and you want to attract more people but don’t have any money, what do you do? In this episode of the Library Marketing Show, I’ve got four tips for you!

Plus, we’ll do kudos but with a twist. This shout-out goes to a podcast and all the librarians who have appeared on it.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Optimize Your Library’s Reach: Social Media Timing Revealed (With a Caveat!)

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#LibraryMarketingShow, episode 286

A new study tells us the best time to post to each social media platform. Or does it??

I will share the results and a warning about not taking this advice too seriously in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library that went the extra mile to welcome people to their newly renovated branch.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

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