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Why Libraries Must Promote Reading for Pleasure During the COVID-19 Crisis

Watch NowIn this episode, I'll share why reading for escape is important! Libraries are so focused on learning and connecting people to resources to help them with the transition to remote learning that we might forget we don't always have... Continue Reading →

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Watch Now In this episode,  I'll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ. I mentioned I'm doing three live webinars this Thursday, March 26 on... Continue Reading →

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

Watch Now In this episode, Angela shares tips for self-care for anyone who is trying to manage a library social media account in the midst of a crisis, like a global pandemic. More Help Library Marketing During a Pandemic: Tips... Continue Reading →

Practical Tips for U.S. Libraries to Promote the 2020 Census

The Library Marketing Show Episode 36 Watch Now On March 12, people in the U.S. will start to receive an invitation to participate in the census. This is the first time respondents will be urged to respond online. In this... Continue Reading →

You Can Do It! What Library Marketers Need to Know About Promoting Books

The Library Marketing Show, Episode 34 WATCH NOW This week, we talk about the work of Becky Spratford from RaForAll.Blogspot.com. She is a reader's advisory expert. Her seminar made me think about how to improve library book promotion. You'll learn... Continue Reading →

Stats to Consider Before Your Library Dumps Facebook!

The Library Marketing Show: Episode 33 WATCH NOW In this episode, we talk about a hot button issue: deleting your library's Facebook account. Many libraries are thinking about quitting Facebook for a variety of reasons. In this episode, we go... Continue Reading →

The Best Posts and Videos to Get Started in #LibraryMarketing! The Library Marketing Show: Episode 28

WATCH NOW The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts... Continue Reading →

How Much Library Marketing Should You Hand Over to Your Branches? The Library Marketing Show: Episode 26

Watch Now Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: "Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in... Continue Reading →

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