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5 Tips To Make the Approval Process for Your Library Promotions Pain-Free

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#LibraryMarketingShow, episode 282

One of the hardest parts about working in a library is the bureaucracy! It can slow everything down, including approval for your marketing materials.

I’ve been there. I might not be able to fix it completely, but I have five things you can do to help make that approval process a little less painful, and that’s in this episode of The Library Marketing Show.

We’ll also give kudos to a library that got an unusual and exciting patron testimonial during Library Lovers Month.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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The Surprising Way To Learn How To Create a Better Library Survey

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#LibraryMarketingShow, episode 281

Did you know there are seven things that you can learn by taking a marketing survey? I believe library marketers should be taking surveys from brands and companies because you can learn a lot about how to survey!

I’m going to share some tips with you and why I think it’s really important to take those surveys in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library that received press attention for a unique outreach program.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

New Metrics Cheat Sheet Takes Guesswork out of Every Library Promotion!

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#LibraryMarketing Show, episode 267

If you have ever wondered what metrics to track for your library marketing… wonder no longer! There’s a new infographic out, and I think it’s the perfect cheat sheet to help you figure out the metrics to track for any promotion.

I’ll explain how it works in this episode of the Library Marketing Show.

And a library staffer also nominates her co-workers for kudos for their creativity and work to promote a fundraiser!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

5

Finally… Here’s the First Ever Email Benchmark Report for Libraries

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#LibraryMarketing Show, episode 266

For the first time ever, libraries that email their community to promote their services have metric benchmarks!

I will discuss how this new report came about (spoiler alert: it was born out of my annoyance!) and how you can get your hands on it in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that reached a whole new audience to promote their collection.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

2

📂How a Simple Change to Your Library’s Website Can Impact User Engagement

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#LibraryMarketing Show, episode 265

As you create content for your library’s website, there is one tiny feature you should consider: how do your links open? Are they in a new tab or open in the same window? This decision will impact the experience of anyone visiting your library’s online presence. I’ll give you my advice… and then tell you why you might want to ignore it (!) in this episode.

Plus we’ll give kudos to a library that has accomplished A LOT in the marketing space in a short time.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

How To Persuade Library Leaders To Take Your Marketing Advice

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#LibraryMarketing Show, episode 264

Sometimes it can be very difficult to get your library leaders on board with your marketing ideas. I’ve got five tips that I’ve used to persuade senior leaders and supervisors, and I’m going to share them with you in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that received press coverage for a new outreach initiative at their local airport!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The Great Sign Dilemma: How To Walk the Line Between Informative and Overwhelming

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#LibraryMarketing Show, episode 263

A viewer says they’re getting a lot of requests from library staff for signage. But, they’re a little worried about walking that line between good customer service and too many signs.

I know this issue well, and in this episode of The Library Marketing Show, I have some tips to help you achieve that balance.

We’ll also give kudos to a library that clearly and beautifully communicated the value and impact of its summer reading program.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

The Five-Second Trick That Improves the Deliverability of Your Library’s Email Promotions

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#LibraryMarketing Show, episode 262

There’s one teeny, tiny thing that you can do to make sure your library’s emails not only make it into the inbox of your recipients but also build a connection with the people who sign up for your emails. And it only takes you five seconds to take this step! I’m going to share that tip in this episode of the Library Marketing Show.

Plus we’ll give kudos to a library that gave us a master class in crisis communication.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Viewer Question: Are Specialty Logos for Services a Good Idea? Here Are the Pros and Cons.

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#LibraryMarketing Show, episode 261

Does it make sense for your library to have separate logos for your main services? It’s a fascinating question sent in by a viewer. I will give you some things to think about before you create a new logo in this episode of the Library Marketing Show.

Plus we’ll give kudos to a library doing something exciting, educational, and informative this election cycle.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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