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Five BIG Reasons Why Your Library Needs a Targeted Social Media Strategy

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The Library Marketing Show, Episode 63

In this episode, Angela answers a viewer request. “I need help justifying to my people why our organization should have a targeted strategy rather than just ‘will you post this, please?'”

She also shares Kudos with the blog, Ontarian Librarian.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Are My Library Email Metrics Good…. or Bad?! Here Are the Latest Stats to Help You Figure It Out.

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The Library Marketing Show, Episode 62

In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good!

She also shares Kudos with the Madison Public Library for their back-to-school teacher button project.

Check out the virtual conferences I’ll be attending. Let’s connect!

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

5

The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

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The Library Marketing Show, Episode 61

In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of!

She also shares Kudos with the Tavistock Library in the UK for their reopening video which they did like an airline safety message.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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The BIG Debate: Should We Use the Word “Customer” to Describe Our Library Users?

Should we use the word "customer" to describe our library users?

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The Library Marketing Show, Episode 60.

Does it matter what we call people who use the library?

A blog post by Ned Potter that prompted this episode. Watch the video to see my response and get a link to Potter’s post.

Also this week,  find out who was nominated by another library in their state for Kudos!!

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Why Your Library Should Have One Social Media Account to RULE THEM ALL!

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The  Library Marketing Show, Episode 59

Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.

It’s a good question, and one that Angela gets all the time. Watch the video to find out what she advises.

Kudos this week to the Public Library of Cincinnati and Hamilton County for unveiling a new website and branding in the midst of a pandemic!  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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I Took a Vacation… and Realized Two Big Things About Libraries and Library Marketing!

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The Library Marketing Show, Episode 57

Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you.

And she shares kudos this week for all the libraries who managed to pivot super fast and make their Summer Reading work in a pandemic. It was HARD WORK and you deserve kudos! 👏👏

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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The VERY LATEST Info on Pinterest and What It Means For Library Marketing!

The VERY LATEST Info on #Pinterest and What It Means For Library Marketing!

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The Library Marketing Show, Episode 56

Angela reveals the juicy nuggets inside the Pinterest Advertising Guide and explains how this new info applies to libraries doing marketing on Pinterest.

Also Kudos to the Monroe County Public Library in Bloomington, IN for their clever and cute “masks required” video. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

4

This Free Tool Will COMPLETELY Change Your Library’s Social Media Posts!

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The Library Marketing Show, Episode 54

Angela shares a new free tool that will help you create social media posts that are optimized for each of the different platforms.

Also Kudos to the Vancouver Island Regional Library for their video “VRL: Stronger Than Ever.”

Click on the YouTube link above to watch the video, get the link for the free tool, and a link to Vancouver’s video.

Nominate someone to receive kudos and share your suggestions for a future Library Marketing Show topic by leaving a message in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, and LinkedIn. 

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Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It

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The Library Marketing Show, Episode 53.

Angela issues a call to action to libraries to join in the movement to create a new utility… one that will ensure everyone in your community truly has access to library.

Also Kudos to the Nashville Public Library for their incredibly creative curbside video. You just have to watch it!  Nominate someone to receive kudos by commenting below or on SuperLibraryMarketing.com.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series on YouTube to get a new video tip for libraries each week! Thanks for watching.

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