The Library Marketing Show, Episode 59
Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.
It’s a good question, and one that Angela gets all the time. Watch the video to find out what she advises.
Kudos this week to the Public Library of Cincinnati and Hamilton County for unveiling a new website and branding in the midst of a pandemic!
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.
August 26, 2020 at 11:44 am
Hi Angela! I have been following your blog for probably about a year now, and I gotta say, I love it. Your presentations are fresh and concise, just right for busy marketing folks. I have used so many of your suggestions, and your posts about taking care of ourselves made me cry, and then take a big breath, and start to stress less. Our library started a concierge service (I got the idea from you!) when we re-opened after our state’s stay at home order, and we like it so much we will likely continue it as an added value to customer service. We can direct people exactly where they want to go, making their experience in the library super positive.
Anyway, my question is about social media handles. What are the pros and cons to making them match (or not match)? When I first started, our library was really just using facebook. We had other social media accounts, but they were not being used really at all. So, at the time, I just changed our facebook handle to match our website. Now that the pandemic has motivated our staff to create more content and engage (MUCH) more with our social media accounts, the question has come up whether I should make those other social media handles match each other. I am having trouble finding a definitive answer.
Unfortunately, if we do this, I will need to change our links…like everywhere. On our website, patron emails, staff email signatures, chamber of commerce, etc…The handles are pretty close, so I wonder if there really is any added benefit in our situation to making them all match? Our website and facebook is “hutchpl,” and instagram and twitter is “hutchplks.” I have looked, and the hutchpl handle is still available on instagram and twitter, and hutchplks is available on facebook.
Should I: change facebook to hutchplks to match insta and twitter? Or the other way around? Or are they close enough I should not bother? If the marketing gurus say there are overwhelming benefits to making them all match, shouldn’t they match our website?
And, maybe I should ask if you have covered this topic before? Sorry, these are a lot of questions.
Hutchinson Public Library (in Kansas, not Minnesota! Ha!)