I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →
Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. After all, imagine how great the world would be if everyone had a library card! But I... Continue Reading →
Okay everyone, let's have some real talk. Is it just me, or is it sometimes insanely hard to get any new marketing ideas to pass approval in a library? Libraries are bureaucratic organizations. If you've worked in one for your entire professional... Continue Reading →
I love the New Year. The turn of a calendar can be the push you need to get you into the spirit of trying something new. And I'm celebrating the one year anniversary of this blog so I'm doubly in the mood for... Continue Reading →
I worked in a local television newsroom for 20 years. Broadcast TV schools tend to churn out formulaic writers; who, what, where, when, why, don't bury your lead, put the important stuff in the first few sentences, pepper your story... Continue Reading →
