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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library content marketing

Five Creative Ideas to Help You Beat the Blues, Get Inspired, and Create Amazing Library Marketing Campaigns Again!

It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →

How To Be a Journalist: Six Library Marketing Writing Tips

Sometimes, I really miss being a journalist. My former profession was difficult. It was grinding. It sometimes felt abusive. I'm a pretty positive person but honestly, after 19 years of working on stories about crime, drugs, death, families in crisis,... Continue Reading →

Focus on the Content, Not the Container

My entire perspective on library marketing changed this week while listening to a 20-minute podcast episode. Jay Acunzo's Unthinkable podcast highlights marketers who are changing the way their companies interact with their customers for the better. He's tired of average content... Continue Reading →

This is NOT What Your Library Marketing Should Focus On

I write a lot of posts filled with advice about what you should do to better market your library. Today, I'm writing one about what you shouldn't do. This stems from a frustration over a lot of bad advice I... Continue Reading →

Lessons From The Greatest Press Release Ever Written!

When I left journalism for marketing, one of my big worries about switching careers centered on the dreaded press release. Organizations love writing and sending them. They're usually glowing, self-congratulatory reports of amazing events, awards, and services. They make us feel... Continue Reading →

Four Things Libraries Need To Do–Now!

I love the New Year. The turn of a calendar can be the push you need to get you into the spirit of trying something new. And I'm celebrating the one year anniversary of this blog so I'm doubly in the mood for... Continue Reading →

The Biggest Threat to Your Library’s Content Marketing

I learned something of real value during the keynote address from John Cleese at Content Marketing World which I want to share with you. It's a concept which profoundly changed me,  the way I view my work, and the way I live my life. The... Continue Reading →

STOP: Before You Do Any Content Marketing, Get a Strategy

Content Marketing for Libraries is the focus of this blog. Every week, I urge you to use relevant and valuable content to reach your cardholders, build their trust, earn their loyalty and respect, and inspire them to action. You agree,... Continue Reading →

What the Hell is Content Marketing and Why Should We Do It?

I returned from Content Marketing World with a head full of ideas and a heart full of questions. The questions began on the first day, during the first hour of the conference. In his opening keynote, Content Marketing World founder... Continue Reading →

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