Photo courtesy Cincinnati and Hamilton County Public Library We live in a world full of advice. We get tips (whether we ask for them or not!) on health, fashion, finance, work, and family nearly every day. According to the Oxford... Continue Reading →
Three Easy Ways for the Exhausted Librarian to Figure Out What Your Community Needs AND Find Promotional Inspiration!
More than once, I've sat down at my computer to turn out a clever, groundbreaking, truly engaging library promotion... and ended up staring at a blank wall. There are days, or weeks, or months (or let's be honest, years... like... Continue Reading →
The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages
I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →
Five Creative Ideas to Help You Beat the Blues, Get Inspired, and Create Amazing Library Marketing Campaigns Again!
It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →
Sometimes, I really miss being a journalist. My former profession was difficult. It was grinding. It sometimes felt abusive. I'm a pretty positive person but honestly, after 19 years of working on stories about crime, drugs, death, families in crisis,... Continue Reading →
When I left journalism for marketing, one of my big worries about switching careers centered on the dreaded press release. Organizations love writing and sending them. They're usually glowing, self-congratulatory reports of amazing events, awards, and services. They make us feel... Continue Reading →
I woke up this morning with a tingle of anticipation akin to what I'd feel on Christmas morning. My library system is opening two new library buildings this week. We opened a third building last month and renovated another historic location... Continue Reading →