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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library customer emails

The Emoji Experiment: The Pros and Cons of Adding Emojis to Your Library Marketing Email Subject Lines

I notice it, groggy from sleep. I check my email, as one does, first thing in the morning before getting out of bed. 😉 The sight of it causes my heart to skip a beat. "It's going to be a... Continue Reading →

The Tiny Little Mistakes That Ruin Your Library Marketing Emails AND How to Fix Them!

NEW LIVE LIBRARY MARKETING SHOW ON INSTAGRAM! I've decided to try a new thing! I'll be doing a live Instagram Q&A and discussion about Library Marketing. The sessions will be every Tuesday at noon ET (10 a.m. Central and 9... Continue Reading →

How to Hook New Cardholders and Make Them Loyal with Email

We talk a lot about emailing our cardholders with information about new products, services, and collection items. But you can also use your email list in a powerful way to reach people who have just signed up for a library... Continue Reading →

One Gigantic Library Email Marketing Mistake To Avoid

This post is a short. That's because I want to share just one tip this week. No need to blow up the wheel or create a whole new strategy or have a bunch of meetings. This week, there is just... Continue Reading →

Four Secrets For Sending Powerful Library Emails

There's no arguing this point: next to the face-to-face, daily interaction between librarians and customers, a card holder email list is your most effective library marketing tactic. If your library isn't already collecting, tracking, and sorting card holder email addresses, please... Continue Reading →

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