Photo courtesy Cincinnati and Hamilton County Public Library Your subject lines play a significant role in the success of your library email marketing campaigns. They're the first thing your recipients notice about your emails. And a good subject line is... Continue Reading →
https://youtu.be/RotNDKUe6r0 The #LibraryMarketing Show, Episode 162: This episode is my response to a recent comment by a library staffer. They believe that marketing emails aren't worth their time because people receive too many emails from brands. That's a common misconception.... Continue Reading →
First impressions are important. The subject line of your library marketing email is your first chance to communicate the value of your email to the person receiving it. It may be your ONLY chance to get someone's attention to engage with... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 